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Hyundai lets loose another Super Bowl ad

Another day, another Super Bowl ad from Hyundai. The automaker is planning to show off five spots during the big game, and seems hell-bent on trotting each one out ahead of time to garner the most amount of attention possible. We've already seen three of the ads, and the latest follows one young boy as he amasses a football team to take on a bully. His selections range from a set of body-building twins to a bear wrestler and a freakishly strong good Samaritan. The spot is intended to show off exactly what sort of uses you could come up with for the seven-passenger Santa Fe.
We understand Hyundai's push to roll out its ads ahead of time. Estimations from previous years indicate previewing Super Bowl ads can increase viewership by as much as 700 percent, but there's little call for this slow walk out. The company still has one more spot to show off, and we won't exactly be holding our breath. You can check out the latest ad below as well as the most recent press release.

2023 New York Auto Show Editors' Picks

The New York Auto Show has typically marked the end of the auto show season. That's arguable now that shows have been shuffling around, but if we stick with it, that means that show season wrapped up with a modest bang. While the number of reveals were a bit modest, some of them were some seriously big deals for the car industry. Some of them were also literally big. And these are the reveals that were our favorites. They range from updated classics to the latest EVs. Read on to see what topped the list. 2024 Jeep Wrangler 4xe View 22 Photos 5. 2024 Jeep Wrangler The 2024 Wrangler is impressive as mid-cycle updates go. It's both a reflection of the longevity of the Wrangler's product cycles (we get a redesign once a decade, almost on the dot) and the Ford Bronco toppling Jeep's once firm monopoly on soft-top off-roaders. The cheaper 4xe entry is a welcome addition, and the ongoing one-upmanship between Ford and Jeep will continue to serve enthusiasts who want the best of the best. This is why competition matters, folks. — Associate Editor Byron Hurd Genesis GV80 Coupe Concept View 9 Photos 3. (Tie) Genesis GV80 Coupe Concept Even though it was far from the most important vehicle at the show, the Genesis GV80 Coupe Concept weirdly stole NY for me. IÂ’ve been largely unimpressed or neutral on most SUV coupes, but now thereÂ’s finally one that I love. Genesis design in general has been on fire lately, and the fact that it can turn out a crossover coupe that actually looks good is more evidence of its excellence. The stunning interior with those orange-backed seats and sporty-looking orange accents everywhere probably wonÂ’t make it into production, but IÂ’d love to see Genesis really amp up the performance angle with the coupe version of the GV80. Oh, and please offer the conceptÂ’s orange paint in the production carÂ’s palette, too. — Road Test Editor Zac Palmer 2024 Hyundai Kona Electric View 21 Photos 3. (Tie) 2024 Hyundai Kona The Hyundai Kona has been a favorite mini-crossover of ours for a while, but it has had some foibles. Most notably, it's been almost too small in some areas. That's been fixed and then some with this new one. It also doesn't lose any of the funkiness that made the model so distinct in the first place, while also gaining some fun styling cues from its bigger siblings.

2014 Hyundai Sonata gets host of improvements, starts at $21,350*

Hyundai has announced improvements for the 2014 Sonata, as well as a price increase of $450 for the base GLS model, which has a MSRP of $21,350. That doesn't include the *$795 destination fee, which was increased by $20 for 2014. The most expensive Sonata, the Limited Turbo, starts at $28,650, also not including destination.
The new features are numerous, but only a fraction of them come standard on all Sonata models. The new standard features shared by the GLS, SE, SE 2.0T and Limited models include a refined grille design (which isn't too different from the 2013 model, if we're honest), HID headlights, LED taillights, a slightly revised rear fascia, Driver Selectable Steering Mode (DSSM), Vehicle Stability Management (VSM) and a tire-specific tire pressure monitoring system (TPMS). To improve noise, vibration and harshness (NVH), all Sonatas also get improved carpet, more foam in the A and B pillars and an additional dynamic damper.
Hyundai has added a rearview camera and blind spot mirror as standard equipment on SE and Limited Sonatas, and it's also offered on the GLS with the Popular Equipment Package. Blind spot detection also makes its debut on the Sonata, which is standard on Limited models and part of the Premium Package on SE models. The GLS isn't slated for a blind spot detection system.