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HyFive hydrogen infrastructure gets $51M boost across Europe

"High five!" was one of the catch-phrases of Sacha Baron Cohen's Kazakh comedic alter ego Borat. A real-world HyFive is being announced by a power broker named Boris. And this is serious business. London Mayor Boris Johnson has announced a program called HyFive, which will see automakers and other entities invest 31 million British pounds ($51 million US) in a demonstration project for hydrogen fuel-cell vehicles. By next year, London will have three hydrogen refueling stations, while there will be one each in the Danish cities of Aarhus and Odense and one in Innsbruck, Austria. Leaders of the program are planning for other stations in Sweden, Germany and Italy. The five participating automakers are BMW, Mercedes-Benz parent Daimler, Honda, Hyundai and Toyota, while other companies involved include Copenhagen Hydrogen Network, ITM Power and Linde. Those OEMs will make 110 fuel-cell vehicles available for deployment in Bolzano, Copenhagen, Innsbruck, London, Munich and Stuttgart. The program represents an effort to address the "chicken or egg?" challenge inherent to establishing a hydrogen fuel cell vehicle market. While the powertrain technology provides benefits by combining fossil-fuel-like refueling times with long driving ranges and zero emissions, establishing a refueling network and building fuel-cell vehicles is prohibitively expensive, especially in low volumes. The London mayor is no stranger to green transportation technology. Late last year, Johnson made himself available for a photo opportunity with Ecotive and Frazer-Nash, which had developed a six-passenger extended-range plug-in taxicab. The mayor got a test drive in the cabs this week. You can check out the HyFive press release below. Global leaders sign up to GBP31m plan to demonstrate viability of hydrogen vehicles International project HyFive pioneers hydrogen fuel cell technology A pioneering GBP31 million deal will be struck today (3 April) to make hydrogen vehicles a viable and environmentally friendly choice for motorists across Europe. Leading motor manufacturers, hydrogen fuel suppliers, the Mayor of London's Office and energy consultancies from around the globe are signing up to the HyFive project, the largest of its kind in Europe, at City Hall in London today.

2016 Hyundai Elantra GT gets refreshed with a big new face

Hyundai is taking the sheet off of a facelift for the 2016 Elantra GT at the 2015 Chicago Auto Show, and if buyers spec the five-door hatchback right, they can also get the Korean brand's latest infotainment system. The biggest and most obvious change for the updated Elantra GT is its brand new front end. The grille now features wide, horizontal slats with chrome accents, which removes the previous design's somewhat smiling face. It also brings the styling more in line with the rest of the Hyundai lineup. In addition, vehicle rides on some redesigned 17-inch wheels. The interior is left basically the same for the update, except if buyers choose the optional Technology Package. It adds a new 7-inch touchscreen navigation system with a rearview camera, which is similar to the unit in some trims of the Sonata and Genesis. Hyundai's Blue Link telematics system and Apple Siri Eyes Free are included, as well. Choosing the pack also features dual-zone climate control, a panoramic sunroof, LED taillights and ventilated driver's and passenger's seats, which brand claims is a segment first. Mechanically, the steering is retuned for better feel in 2016 but everything else carries over. That gives buyers a direct-injected 2.0-liter four-cylinder with 173 horsepower and 154 pound-feet of torque and the choice of a six-speed manual or automatic. Base pricing is the same as the 2015 model year at $18,800, plus an $825 destination charge on all models, for the manual or $19,800 with the auto. Although, with all of the extra kit, the Tech Package is now $3,950, rather than $2,900 last year, but the required Style Package for it is re-priced to $1,975, as opposed to $2,550 in 2015. Hyundai's Sporty and Versatile Hatchback Gets a More Affordable Style Package and a New Navigation System with Next-Generation Blue Link Telematics CHICAGO, Feb. 13, 2015 – Today at the Chicago Auto Show, Hyundai Motor America introduced a refreshed Elantra GT for the 2016 model year, offering updated styling with customer-focused technology and features. With a more distinctive front fascia and all-new 17" alloy wheels, Elantra GT's new look further enhances the vehicle's signature sporty styling. And when mated to a standard 2.0-liter Gasoline Direct Injection engine, the formula comes together to deliver a vehicle that both looks and feels dynamic.

Hyundai hires actor Paul Rudd as pitchman [w/video]

The Dude abides, but his deep voice is going to be coming from your TV a little less. After seven years of his earthiness, laid back actor Jeff Bridges is no longer the voice of Hyundai in the brand's advertising. He has been replaced by comedian Paul Rudd who is already narrating the new commercial for the 2015 Hyundai Sonata.
"We were looking for a voice that could be recognizable and relatable to a new generation of car buyers," said Steve Shannon, vice president of Marketing, Hyundai Motor America, in the company's announcement of the deal. "Rudd can be serious, humorous, informative and entertaining all at the same time."
According to Hyundai spokesperson Derek Joyce speaking to Autoblog, the deal with Rudd goes for the next three years. "He's our tier one voice, and that's going to affect tone" in the company's ads," Joyce said. The first spot with Rudd is titled Co-Pilot, and it stars a backseat driver losing out to the Sonata's navigation system and safety features at every turn. Rudd isn't physically in the commercial but does the ending voiceover. The company wouldn't say when the next ad with the new pitchman might debut.