2002 Silver Hyundai Elantra on 2040-cars

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Hyundai appoints William Lee as global head of Genesis

SEOUL — Hyundai on Tuesday named its former North American chief, William Lee, to oversee its premium Genesis brand following the departure of Manfred Fitzgerald to pursue new opportunities. Lee faces the challenge of rejuvenating Genesis sales in the U.S. market and making headway in Europe and China, both tough markets to crack for luxury car sales. "The company expects Mr. Lee, in his new capacity, to lead the brand's further global expansion by leveraging his overseas business operations expertise," Hyundai said in a statement. "North America is an imperative market for the Genesis brand," it added. The news follows the appointment this month of Mark Del Rosso, a former president of Audi America, to oversee Genesis operations in North America. Genesis U.S. sales halved to 10,312 last year, although sales have picked up this year. The United States is the biggest overseas market for Genesis, which generated 72% of its sales in South Korea last year. Before his stint at Hyundai Motor North America, Lee oversaw Hyundai's Brazil operations and the U.S. unit of advertising arm Innocean Worldwide. Hyundai said in a recent earnings conference call that it has set up Genesis sales operations for China and Europe. Hyundai Motor Group's heir apparent Euisun Chung introduced the Genesis brand in November 2015, bringing in Fitzgerald, a former Lamborghini executive, a few months later to help the automaker shed its value for money image. Hirings/Firings/Layoffs Genesis Hyundai Luxury

Hyundai, Los Angeles Times and Consumer Reports in fuel economy skirmish?

On Wednesday, Consumer Reports issued a story taking umbrage with the auto industry's move toward smaller, turbocharged engines, noting its own testing revealed that many such powerplants fail to deliver their promised fuel economy numbers. The story covered a variety of domestic and foreign automakers, with Ford and Chevrolet featuring prominently in the discussion. Hyundai was also mentioned for its Sonata Turbo, but the Korean automaker's family sedan came within one observed mile per gallon of its EPA ratings in CR's test, and its normally aspirated 2.4-liter counterpart actually beat its combined EPA ratings, 27 mpg to 26.
Good news for Hyundai, right? The automaker was so pleased with its report card that it sent out a small statement to a handful of news outlets including Autoblog, reading in part:
"We at Hyundai believe that Consumer Reports real-world average fuel economy testing results and EPA combined fuel economy results should correlate, and in fact do correlate nicely for some brands. Among all brands, Hyundai does particularly well in this correlation, with no high-volume brand having a better correlation between EPA combined and Consumer Reports real-world fuel economy."

2014 Hyundai Veloster Turbo R-Spec loses creature comforts, gains sporting equipment [UPDATE]

Hyundai unveiled the Veloster Turbo R-Spec at the LA Auto Show yesterday, and it's touted as a high-performance model without some of the standard features usually found on the Veloster Turbo, such as proximity-key entry with push-button start, premium gauge cluster, side-repeater mirrors, driver's auto-up window, high-gloss interior trim and heated leather seats.
Like the other three R-Spec models Hyundai has released (Genesis Coupe 2.0T R-Spec, Genesis Coupe 3.8 R-Spec and Genesis 5.0 R-Spec), the Veloster Turbo R-Spec skimps on interior appointments to keep the price down. But Hyundai thinks that people who buy it don't want that equipment anyway, and would rather install aftermarket goodies. The car is priced at $22,110 (including the $810 destination fee), which makes it the least expensive Veloster Turbo model.
The pared-down hatchback's special features include R-Spec-specific sport suspension, retuned steering and a B&M short-shifter for the six-speed manual transmission (the R-Spec isn't offered with an automatic). That's all great, but we can do without the red-accented side skirts and front splitter, which look just as tacky in person as they do in pictures.