1999 Hyundai Elantra Gl Sedan 4-door 2.0l on 2040-cars

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2013 Hyundai Sonata Hybrid gets bigger, better battery pack, lower MSRP

Just yesterday, we told you how Hyundai's 2013 Sonata Hybrid was late out of the gate (along with its mechanical twin, the Kia Optima Hybrid), with growing speculation suggesting that the company was revisiting its gas-electric sedan with an eye toward improving its efficiency.
Well, today Hyundai has released official details, and that's exactly what's happened. Sporting a larger starter generator, a higher output electric motor and a more potent 47 kW lithium polymer battery, the 2013 Sonata hybrid is more efficient than before. The revised hardware helps the sedan jump two miles per gallon combined over its 2012 predecessor. That pushes the 2013 Sonata Hybrid to 36 mpg city, 40 mpg highway and 38 mpg combined. Engineers also tweaked the machine's software, with revised driving pattern detection and engine on/off logic.

2018 Hyundai Kona Iron Man Edition is way more subtle than the Ant-Man Veloster

Update: A representative from Hyundai has told us that the Iron Man Edition Kona will only be offered with the 1.6-liter turbocharged engine, but can be had with either front- or all-wheel drive. The text has been updated to reflect this. Following Hyundai's collaboration on developing a frankly garish Veloster for Ant-Man and The Wasp, the company is teaming up with Marvel once again to launch a special edition of the 2018 Hyundai Kona compact crossover SUV. This one is themed after superhero Iron Man, and unlike the Veloster, this car is actually available to purchase. It's a little odd to see a car that's not an Audi used to go with Iron Man, but Hyundai has done a lot to get the Kona Iron Man-ready. The upper daytime running lights have been adjusted in design and color to more closely match the glowing eyes of Iron Man's mask. The hood has also been redesigned with an insert that looks like a heat extractor vent, but is just a red plastic piece. The whole car is painted matte black with a metallic red roof and matching accents all over the exterior. The roof gets a giant Iron Man mask decal, too. On the sides there are badges of his mask on the fenders and on the wheel center caps. The rear doors get Stark Industries logo decals. The inside hasn't been left out either. It appears to be the interior found on the lime green Limited and above trim levels, but instead of lime accents, there are even more red ones. Tony Stark's (Iron Man's not-so-secret identity) signature is found on the dashboard. The gauges have custom graphics themed around Iron Man, including a custom design for the heads-up display. On a side note, the Hyundai Kona Iron Man Edition is not the first superhero-themed car available to the public, nor is it the first Iron Man car. Jeep previously had a special edition Renegade for the Batman vs. Superman movie. And while it wasn't the Iron Man superhero, Isuzu had a special edition Vehicross for the Iron Man Triathlon event. The Hyundai Kona Iron Man Edition goes on sale in the first quarter of 2019, and it will be a limited-production vehicle. Pricing hasn't been announced yet, but a Hyundai representative told us what will power it. It won't get the the entry-level Kona's a naturally aspirated 2.0-liter four-cylinder making 147 horsepower, but rather the turbocharged 1.6-liter four-cylinder making 175 horsepower. It will also be available in either front- or all-wheel-drive versions.

Goes Both Ways: Free-trade pact sees South Korean brands losing share at home

France has been vocal, but not alone, in noting the rise of the South Korean automakers in Europe. The signing of a free-trade pact in 2011 between South Korea and the EU, along with the especially value-conscious buyers in a crisis-stricken Europe, has seen market share increases measuring in the double digits for Hyundai and Kia - analysts expect 14-percent growth for the two in 2012.
A report in Bloomberg has found that there's pain at the other end, too: The pact more than halved import tariffs on European cars headed to South Korea to 3.2 percent, and prices are now close enough to domestic offerings for more South Koreans to pay the premium for foreign luxury nameplates and the cachet they confer. Products sold by the five domestic automakers hogged 92 percent of the market last year, and sales have dropped 5.2 percent this year whereas import sales have risen by 24 percent. This will mark the first year that imports claimed ten percent of the market; compare that to 2002, when domestic market share in the world's 11th largest auto market was 99 percent.
The Germans are at the head of the arrow, counting for 65 percent of imported car sales, but every foreign maker has seen double-digit gains. Analysts think foreign makes could ultimately grab 15 percent of the market.