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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Foreign automakers pay from $38 to $65 per hour to non-union workers

As leaders for the United Auto Workers gather in Detroit for their Special Convention on Collective Bargaining to work out the negotiating stance for this year's new labor agreements with the Detroit 3 automakers, what they most want to do is figure out how to eliminate the two-tier wage scale. However, the lower Tier 2 wage has allowed the domestic automakers to reduce their labor costs, hire more workers, and compete better with their import competition. As it stands, per-hour labor rates including benefits are $58 at General Motors, $57 at Ford, and $48 at Fiat-Chrysler – a reflection of FCA's much greater number of Tier 2 workers. The Center for Automotive Research released a study of labor rates (including benefits) that put numbers to what the imports pay: Mercedes-Benz pays the most, at an average of $65 per hour, Volkswagen pays the least, at $38 per hour, and BMW is just a hair above that at $39 per hour. Among the Detroit competitors, Honda workers earn an average of $49 per hour, at Toyota it's $48 per hour, Nissan is $42 per hour, and Hyundai-Kia pays $41 per hour. The lower import wages are aided by their greater use of temporary workers compared to the domestics. Automotive News says the ten-dollar gap between those foreign camakers and the domestics turns out to about an extra $250 per car in labor, which adds up quickly when you're pumping out many millions of cars. That $250-per-car number is one that, come negotiating time, the Detroit 3 will want to reduce, as the UAW is trying to raise both Tier 1 and Tier 2 wages. Another wrinkle is that the domestic carmakers are considering the wide adoption of a third wage level lower than Tier 2. Some workers who do minor tasks like assembling parts trays kits and battery packs already make less than Tier 2, but the UAW will be quite wary about cementing yet another wage scale at the bottom of the system while it's trying to fight a bigger battle at the top. News Source: Automotive News - sub. req., BloombergImage Credit: AP Photo/Erik Schelzig Earnings/Financials UAW/Unions BMW Chevrolet Fiat Ford GM Honda Hyundai Kia Mercedes-Benz Nissan Toyota Volkswagen labor wages collective bargaining labor costs

Go fetch yourself: Hyundai Le Fil Rouge shows off self-parking and wireless charging

With the impending onset of autonomous technology, future cars will not only be able to drive people to their destinations without assistance, they'll also be able to perform tasks without humans in them at all. Hyundai and Kia, among other companies, see this as an opportunity to solve small infrastructure problems and quell inconveniences. In particular, the Hyundai group envisions an electric car that can park and charge itself using wireless induction technology. Using the Le Fil Rouge concept car as the subject, Hyundai released a video that demonstrates how this idea could potentially work. Assume that autonomous cars will be interlinked through a network. In this video, a parking garage and the owner of the network also have access and connectivity to that theoretical system. After the driver gets out of the car at her destination, she uses an app on her smartphone to instruct the car to go to the nearest available charging station. The car then drives to a paired parking garage, sans humans, and parks itself in an available spot with a wireless charging pad. Using magnetic induction, the car refills on energy. When the charge is complete, it then moves itself to a different normal parking spot using the so-called Automated Valet Parking System (AVPS) until the owner is ready for the car. When the owner summons the car using the app, the Le Fil Rouge, now shown in the video as ready with 341 miles of range, wakes itself up and drives back to the owner. Although this is a concept for now, Hyundai and Kia believe it could become a reality within the decade. They are considering commercializing such technology with their Level 4 autonomous vehicles, which are expected to launch about 2025. The ultimate goal of launching fully autonomous rides is set for 2030. The idea of self-parking is something several manufacturers are already working on. Tesla has its summon feature, NIssan is exploring the idea with its Pro Pilot program, and Volkswagen plans to unveil its own version in 2020. At this point, both wireless charging and self-parking features seem inevitable. Hyundai Le Fil Rouge Self-Parking View 5 Photos Related Video: