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Hyundai Super Bowl ads use humor, Ryan Reynolds to sell 2017 Elantra

If you watch the Super Bowl on Sunday, expect to see a lot of Hyundai advertising. The South Korean automaker has two spots set to air during the game and two others that will premier before kick-off. The in-game commercials are now online, and they both use humor to market the 2017 Elantra. Ryanville (above) is an odd commercial about a town full of Ryan Reynolds clones, and two smitten women drive through the village to gawk at the actor. It's a forgettable ad unless you really like Reynolds, but Hyundai gets plenty of opportunities to show off the Elantra, including features like the available pre-collision braking. If you want something with a little more action, watch The Chase (below). Angry bears run after a frightened couple, and the Elantra's voice-activated start feature allows the people to get out of trouble in the nick of time. The ad finishes with a little humor to lighten the mood. This commercial still isn't memorable, but it's the better one of this pair. Hyundai hasn't released either ad for before the Super Bowl yet. First Date will star comedian Kevin Hart in a spot for the Genesis sedan, and Better will highlight the automaker's desire to improve its vehicles and customer experience. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Kevin Hart and Ryan Reynolds Serve Up Humor While Showcasing Latest Hyundai Vehicle Technologies FOUNTAIN VALLEY, Calif., Jan. 28, 2016 – In its first year as an official NFL sponsor, Hyundai will delight Super Bowl 50 fans with four entertaining ads set to run on Super Bowl Sunday. Hyundai will run a 60-second ad in the coveted pre-kick time slot, two 30-second ads during the game and a 60-second ad during the pre-game show. With help from A-list celebrities Kevin Hart and Ryan Reynolds, Hyundai will highlight the safety, technology and convenience features of its all-new 2017 Elantra and premium 2016 Genesis sedan. Hyundai will build on the creative digitally with heavy social media activity that will drive additional anticipation and awareness of the Super Bowl spots. Creative was developed by Hyundai's agency of record, INNOCEAN Worldwide. "Super Bowl Sunday is our opportunity to participate in the most-watched TV and live event in the U.S.

Hyundai testing Sprinter-style commercial van

Commercial vehicle sales are a key component to the success of many automakers, and in its persistent drive to become one of the largest in the world, it's a segment Hyundai can't very well ignore. But while it offers the i800 and H-series vans overseas, it hasn't offered anything bigger than a Tucson or Santa Fe in North America since the demise of the Entourage and Veracruz. That could all change in the near future, however, if these latest spy shots are anything to go by.
Pictured undergoing testing in Europe, this Hyundai commercial van prototype looks to be about the size of a Mercedes-Benz Sprinter or Ram ProMaster. There's little we can tell from these disguised spy shots at the moment, other than to note that this Hyundai is big and has small wheels, in typical European van style. We can't even tell if this is front-, rear- or all-wheel drive.
Of course, we have no indication at this point whether the van pictured here will make the transatlantic voyage to American showrooms. But with Mercedes having led the Euro van charge with the aforementioned Sprinter, and with the likes of Ford, Ram and Nissan all following suit, it seems possible. However, between the upgrades to service departments often necessary to accommodate such large vehicles and the sales retraining necessary to court commercial truck customers, doing so wouldn't simply be a plug-and-play operation - it would undoubtedly take a great deal of effort and money.

Recharge Wrap-up: Elio unveils E1A, Hyundai UK prices Ioniq

Russia could launch a hyperloop project as early as December 2016. Hyperloop One recently signed a memorandum of understanding with Summa Group to explore the possibility, but now, Moscow's Deputy Mayor and head of transport Maxim Liksutov says that the project will begin by the end of the year. "In the next few years we'll see a major breakthrough in the development of technologies which will facilitate our lives," says Liksutov, speaking at the Moscow Urban Forum. "Hopefully, hyperloop technology will be developed, and, as far as I know, the pilot project will be launched in December. We will see how the theory works in practice." Read more at Electrek, or learn more from RT. Hyundai has revealed specifications and pricing for the Ioniq EV and Hybrid for the UK. The Ioniq Hybrid SE will start at GBP19,995 (about $26,093 as of this writing), with the Hybrid Premium and Hybrid Premium SE starting at GBP21,795 ($28,442) and GBP23,595 ($30,791), respectively. The Ioniq Electric starts at GBP28,995 ($37,838) for the Premium trim level, placing it in competition with the Nissan Leaf, while the Premium SE starts at GBP30,795 ($40,187). The Ioiniq Electric should be also be eligible for a discount of GBP4,500 ($5,872) through the UK's Plug-in Car Grant. Hyundai will announce prices for the Ioniq Plug-In Hybrid before it goes on sale in 2017. The Ioniq Hybrid goes on sale on October 13, 2016, with the Ioniq Electric beginning a limited rollout before expanding sales to all UK dealerships in 2017. Read more at Electrek, or in the press release from Hyundai. India is launching a bus route fueled by 100-percent biodiesel. In an effort to help reduce air pollution (with the added benefit of saving on fuel costs), the Karnataka State Road Transport Corp. will operate the country's first all-biodiesel bus between the cities of Bangalore and Chennai. Last year, India's Union Ministry of Petroleum and Natural Gas removed its 20-percent biodiesel restriction on bus operators. Read more from Biofuels International. Elio Motors has built its first E-Series test vehicle, dubbed the E1A. Elio is touting the unveiling of its test car as a major milestone toward the launch of a fuel-efficient, three-wheeled production vehicle with a target price of $6,800.