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Hyundai Prius-fighting hybrid spied wearing new camo

Hyundai's engineers certainly don't want the public to see its upcoming dedicated hybrid model in several of these new spy shots, but the company can't deny that the machine is on the way. These test cars were first spotted last summer as Prius-like five-door hatchbacks. However in these photos and the second set, it would seem that the model has morphed into a more sedan-like shape similar to the Chevy Volt. Unlike the last time we saw this car during arctic testing, the vehicle no longer is covered in plastic concealment. That obfuscation has been replaced with a very effective camo pattern on everything but the roof, and in several photos, workers are actively standing in the way of the spy shooters' lenses. Beyond the whole model's general shape, there are a few details to pick out, though. You can easily spot the outline of the brand's hexagonal grille up front. There appears to be a rather complicated air dam design there, too. In profile, the shape of the rear hatch creates an integrated spoiler at the back. While the camouflage makes it very hard to tell, we don't see a plug-in port on this example. According to our spies, this test car was being driven with a slew of other electrified models, including a BMW i3, Nissan Leaf, Volkswagen e-Golf, and Kia Soul EV. Given that group, perhaps the engineers were specifically benchmarking the electric performance for this outing. Earlier reports suggest that Hyundai's latest hybrid could debut in the second half of 2016. Power reportedly comes from a 1.6-liter four-cylinder with hybrid assistance and a lithium-ion battery. Plug-in and five-door hatchback versions are also rumored.

This is the Genesis I've been waiting for

In November Hyundai finally confirmed everyone's years long suspicion and announced the creation of its own global luxury brand, naming it the obvious choice, Genesis. The press release revealed a few important details, the biggest probably being that six models will be under the new brand by 2020. We can already account for at least two of these models as newly branded Equus and Genesis sedan models (possibly the coupe as a third) but we are left wondering for the rest. There is a strong argument for the Azera, as it was recently cut from Hyundai's line-up and the obvious choice of bringing in some ever important crossover models, especially while remembering the Veracruz experiment. The newly minted luxury name adds another player to an ever crowded high-end market, but a growing one, where there is room for deviation from the pack. Can Hyundai fill that niche and crack a historically expensive market to enter? I think so. Part of the Genesis plan is in crafting a proper luxury buying environment, what it calls its "hassle-free customer experience." It is unclear if this will mean fixed market pricing and no-negotiating terms but we can certainly draw that conclusion. As much as consumers claim they don't want to hassle, past attempts at fixed pricing have had mixed results. Though, with the emergence of Tesla as a real luxury contender using that kind of pricing model, maybe it's something thats time has finally come. When Hyundai introduced the Equus to the American market they placed an emphasis on the customer experience, requesting that each Equus qualified Hyundai dealership assign an "Equus Champion" to specifically handle all Equus inquires and follow a meticulously designed sales process. This salesperson had to take extra online training and pass multiple choice tests to maintain their position to sell Equus. Hyundai knows that customers buying a $60,000 vehicle expect a different experience than those buying a $30,000 one. The former group is more in tune to the concierge experience, a complete envelopment of the buyers attention and needs. Hyundai achieved this with personal on call attention from the Equus Champion, who went so far as picking up the customers vehicle well after purchase, dropping off a Genesis sedan loaner, and taking care of the entire vehicle service process (included free of charge of course) without barely any customer involvement.

Recharge Wrap-up: Tesla battery degradation graphed, Hyundai plans fuel cell hub in Korea

A man has created a graph of Tesla Model S battery degradation over time. Merijn Coumans of Holland is tracking the owner data gathered on from Model S owners in a single file and graphing it visually. Coumans continually updates the graph of drivers' maximum ranges to give a look at battery degradation over the life of the car. Coumans tracks mileage and even number of visits to Superchargers in his data. Tesla provides an eight-year battery guarantee regardless of mileage. Read more at the Steinbuch blog. US plug-in vehicle sales are expected to surpass 300,000 when the data is tallied at the end of this month. That is 30 percent of President Obama's goal of 1 million battery electric cars and plug-in hybrids by the end of 2015. Energy Secretary Ernest Moniz admitted the US won't reach the goal, saying, "We're going to be a few years after the president's aspirational goal of the end of 2015, but I think that we are within a few years of reaching that goal." Green car analyst Alan Baum projects the 1 million EV milestone will be met in 2018. Read more at Hybrid Cars. Hyundai and the South Korean government plan to create a hub for fuel cell technologies. Hyundai and Kia will give up unused patents to automotive startups focused on fuel cells at a recently launched innovation center in Gwangju. "Hyundai Motor will offer substantial assistance in the whole process of corporate growth ranging from the development of ideas to industrialization to making inroads into global markets," says South Korea's President Park Geun-hye. Hyundai hopes this will make the city a center for hydrogen technology. Read more at Just Auto. Mayor Boris Johnson has approved a cycling superhighway for the city of London. Set to be built along the Thames embankment, the system of cycling lanes could help encourage more people to ride their bikes, reducing automotive traffic congestion and relieving pressure on other transit networks. Opponents are upset that the cycling highway will increase driving time across the city, and call cyclists a "loud minority," whose numbers doesn't justify the new lanes. Read more at Treehugger. Kansas and Nebraska are joining the challenge against the EPA's new ethanol emissions rules. The EPA's Moves2014 regulations seek to reduce automotive sulfur emissions by 60 percent, but, says Kansas Attorney General Derek Schmidt, the ethanol emissions measurement model is faulty and was adopted without public comment or review.