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Hyundai poaches BMW M engineering chief to lead new performance division

The Hyundai Motor Group may be getting more serious about its performance credentials, but in order to realize its goal of making more serious performance machinery, it's going to need the expertise to get there. Fortunately that's just what it's acquired in hiring Albert Biermann. The former chief engineer at BMW M GmbH, Biermann has been working for the Bavarian automaker for over three decades now, and since his appointment as Vice President of Engineering at the M division, was most recently responsible for developing the latest M3, M4 and M6 – not to mention bridging the gap between BMW's standard models and its M lineup with the M Performance range. But now the 57-year-old German has been named the Korean group's new head of Vehicle Test & High Performance Development. In his new job, Biermann will be based out of Hyundai's R&D center in Namyang, South Korea, and will be tasked with "the development of new high performance Hyundai and Kia models" while also working to improve the two brands' ride, handling, safety, reliability and NVH reductions. The appointment makes Biermann the second high-ranking German executive the Korean automaker brought on board, after chief designer Peter Schreyer. Although Hyundai recently shut down its US racing program with Rhys Millen Racing, it has embarked on an ambitious assault of the World Rally Championship, and recently opened a test center at the Nurburgring with an eye towards launching a new N performance line that sounds like it'll be right up Biermann's alley. News Source: Hyundai Hirings/Firings/Layoffs Hyundai Kia Performance Hyundai N albert biermann

Hyundai: Ryanville

Ryanville is a commercial about a town full of Ryan Reynolds clones, and two smitten women driving around in a brand new Elantra who can't help but gawk at the actor because he's everywhere. This is a great ad if you like Ryan Reynolds, as these two women (and many other people) do. Hyundai also wants to remind you that if you're distracted by Ryan Reynolds, the Elantra's active Automatic Emergency Braking with Pedestrian Detection will help prevent you from running his handsome clone over. Vote for this one if you like the commercial, Ryan Reynolds, or both. Marketing/Advertising Hyundai Super Bowl Commercials 2016 super bowl ad

Baby wildebeest thinks this passing car is its mother

Seeing this lost baby wildebeest mistake a Hyundai Tucson for its mother is equal parts cute and pitiful, but don't worry. There's a happy ending. The young wildebeest (also known as a gnu) was part of the yearly migration in Africa, when it got separated from its mom. The calf's herding instincts kicked in, and it began to follow passing cars, according to National Geographic. Someone grabbed their video camera as the creature struggled to keep up with a passing Hyundai Tucson crossover. At one point, when the vehicle stops, the animal attempts to suckle from its tire. A sad "Aww" is appropriate here. As NatGeo states, wildebeests migrate northward in large herds in May and June in search of greener pastures. For younglings, their herding instinct causes them to follow large moving objects, which would usually be an adult of the same species. In this case, it happened to be a passing car, but luckily the herd showed up to reclaim their young sojourner. At the end of the video, the calf reunites with its mother and can be seen getting that sip of milk the Hyundai was unwilling to give up. Then they trot off together. (Happy "Aww" time). Related Video: News Source: National Geographic Auto News Weird Car News Hyundai Videos animals