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Hyundai-Kia dealer offers $180k in gift cards to local residents

In many smaller communities, auto dealers are often major players in the local business and political world, and they interact with large portions of the population. Now, Grand West Hyundai and Grand West Kia in Grand Junction, CO, are putting their marketing dollars to work in a way to help the local economy, while also potentially generating some sales at the same time. Over the next six months, the dealers are contacting about 8,000 previous customers and offering them a gift card worth at least $50 to over 100 of the city's shops and restaurants (pictured above), according to Automotive News. All people need to do to receive the certificate is stop by the showrooms. Hopefully, the visitors would check out a new Hyundai or Kia at the same time. "We'd love to sell them a new car, but it is really a customer-appreciation gesture," said Ken Reeher, the dealers' marketing manager, to Automotive News. The two stores already bought about 3,600 cards with $181,000 going into the local economy. Paying people to come to the showroom isn't really new but generally works well. The Colorado dealers expect around half of the people they contact to visit for the gift card, which is still significantly more foot traffic than from traditional mailings. The decision to keep the cards local also means more money goes to small businesses, and the move gains goodwill in the community, too. News Source: Automotive News - sub. req.Image Credit: Aaron Hoffman Marketing/Advertising Hyundai Kia Car Buying Car Dealers colorado

Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

U.S.-spec 2018 Hyundai Kona bows in L.A.

Earlier this year, Hyundai revealed its first entry into the increasingly competitive compact crossover segment with the 2018 Kona. That car, though, wasn't configured for the North American market, and it was unclear what sort of specs it would have in the U.S. Now we have an answer to that question, as Hyundai unveils the U.S.-production version of the Kona at the 2017 Los Angeles Auto Show. Americans will have their choice of two gasoline powertrains for the Kona. One is a naturally aspirated 2.0-liter, four-cylinder engine running on the Atkinson cycle. It's good for a peak 147 horsepower at 6,200 rpm and 132 pound-feet of torque at 4,500 rpm. The 2.0-liter will be mated to a six-speed automatic transmission with manual mode and an overdrive lock-up torque converter for highway efficiency. The second powertrain option is a turbocharged 1.6-liter, four-cylinder engine paired to a seven-speed dual-clutch transmission. This setup provides 175 hp at 5,500 rpm, and 195 lb-ft available from 1,500 to 4,500 rpm. The turbocharger uses electronic wastegate control, and oil jets and a water jacket insert help cool pistons and the top of the cylinder block, respectively. These features help preserve the engine and provide more efficiency. The 1.6-liter turbo will be available in the Limited and Ultimate trim levels. View 13 Photos The Kona will be available in front-wheel- and all-wheel-drive models, each with its own suspension setup. Both will feature MacPherson struts up front. 2WD models will have a rigid torsion beam in the rear, while AWD models benefit from an independent multi-link suspension. The Kona also offers 16-, 17- and 18-inch wheel options, depending on trim level. Inside, the Kona provides a variety of technology features. It has a standard 7-inch touchscreen display, with an 8-inch nav touchscreen also available. It offers Android Auto and Apple CarPlay, satellite radio, Hyundai's Blue Link LTE connectivity technology and wireless smartphone charging. An available head-up display helps keep eyes on the road where they belong. Other safety features include forward collision avoidance with pedestrian detection, lane-keep assist, blind-spot warning, rear cross-traffic alert and high beam assist. Hyundai will offer the Kona with "extroverted" paint colors. An optional color-contrasting roof will help it stand out even more. The Hyundai Kona will arrive in U.S. dealerships in the first quarter of 2018.