2014 Hyundai Azera Limited on 2040-cars

Auto blog

Here it is, Hyundai's headlining Super Bowl commercial

Hyundai has ponied up for five commercials to play in, around and after the Super Bowl on Sunday, and it's slowly been releasing them one by one this week to attract as much attention as possible to these expensive ads. You've stuck with us through the first four, and we've got one last ad from Hyundai, its headliner, to show you.
Called Epic PlayDate, the ad's big hook is alt-rock band The Flaming Lips, who not only appear in the ad, but also wrote a new track called Sun Blows Up Today just for the spot. The track is available on iTunes as a single today, and will be a bonus track on their new album called Terror, which comes out in April.
The commercial is meant to sell something, and that something is the new three-row Santa Fe crossover. It follows a day in the life of a family with kids who do all sorts of crazy things, and we're told by Hyundai that the activities in which they partake pay homage to "signature band references" of The Flaming Lips.

Hyundai's Western designers want a Genesis supercar

Will Genesis build a supercar? The answer is that it could, eventually ... if the Hyundai Motor executives are convinced by the Western designers they've hired. Speaking with Peter Schreyer and Luc Donckerwolke at the New York Auto Show last week, Australia's CarAdvice reports that there is a desire within the company to create a supercar to cap the Genesis lineup, but that it might take a while. "It's still some time away, something like this," Schreyer told CarAdvice. "All these things take a little bit of time. We're just at the beginning and things like that, you know, we need to talk about and develop more." Donkerwolke seemed even more optimistic. "I won't reveal the secret now because it's still my baby! Obviously, yes, this is part of the interest of designing a brand, being able to create [supercars]. It's not just something which we'll do, let's say a rational traditional project, but there will be some highlights." The Hyundai N 2025 Vision Grand Turismo concept is shown above. Both Schreyer and Donkerwolke came to Hyundai from the Volkswagen Group. Schreyer now serves as one of three presidents at Kia and chief designer for the entire Hyundai portfolio. Donkerwolke recently joined him to run the premium design office for the Genesis brand, having designed the Lamborghini Gallardo, Murcielago, and Bentley EXP 10 Speed 6 concept, among others. Joining the likes of the Acura NSX, Lexus LFA, and Audi R8 may be a priority for the designers, but they'll like face a difficult task in convincing the bean-counters in Seoul to ever green-light such a project. "This is very difficult for them, the company is there to exist," said Schreyer. "It's a business." Related Video: Featured Gallery Hyundai N 2025 Vision Gran Turismo Concept: Frankfurt 2015 View 17 Photos News Source: CarAdviceImage Credit: Copyright 2016 Drew Phillips / AOL Design/Style Genesis Hyundai Supercars supercar

2013 Hyundai Veloster Turbo: July/August 2013

If you've been reading the past several updates on our long-term 2013 Hyundai Veloster Turbo, you may have noticed a trend developing. This is a flawed vehicle. Not critically so, but for many of our editors, this vehicle's annoying attributes are indeed outweighing the good. What may not be obvious, though, is that the deck is kind of stacked against the Turbo model.
See, a Veloster with its base powertrain and less of the gimmicky, look-at-me styling is a solid, fashion-forward, nicely packaged hatchback at a good price. Our issues haven't so much been with the Veloster itself, but with the unfulfilled expectations of hot-hatchery that the Turbo brings to the equation.
For this update, then, I will focus on a common bridge between the two Veloster models: the cars' top-end infotainment systems. Tack on the Style and Tech packs on the standard Veloster or the Ultimate Package on a Veloster Turbo, and you'll get the same Blue Link infotainment system, touchscreen navigation and eight-speaker Dimension stereo (a standard item on the VT).