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Hyundai US marketing chief steps down

For the past four and a half years, Hyundai's marketing efforts in America have been steered by Steve Shannon. But now the Korean automaker is going to have to find a new marketing guru, because Shannon has reportedly stepped down with apparently immediate effect.
A career automobile marketer, Shannon came to Hyundai early in 2011 after over a quarter century at General Motors, effectively switching places with Joel Ewanick and Chris Perry, who moved from Hyundai to GM the previous year.
During his 25 years in Detroit, Automotive News points out, Shannon worked with such brands as Buick, Oldsmobile, Saab and Hummer. He was particularly instrumental in launching the Saturn brand and served as executive director of marketing for Cadillac prior to moving to Hyundai.

Hyundai Sante Fe gets zombie survival machine treatment for NY Comic-Con

Surviving a zombie invasion isn't easy, and Hyundai takes life-or-undead situations pretty seriously, as made clear by its devotion to creating zombie-annihilating vehicles. Earlier this year, Robert Kirkman, creator of The Walking Dead comic series that gave birth to the hit television series of the same name, designed a Zombie Survival Machine around a Hyundai Veloster hatchback.
This year, TWD fan Anson Kuo has conjured up a Santa Fe sports utility vehicle capable of mowing down hoards of zombies with extra room for passengers and supplies. Hyundai says Kuo's design was built by Galpin Auto Sports and will be unveiled at New York Comic-Con on October 10.
"We love Anson Kuo's take on this Santa Fe Zombie Survival Machine - it's creative... and deadly," says Steve Shannon, vice president of marketing for Hyundai Motor America.

Average new-car fuel economy figures continue record pace

Manufacturers are making more efficient cars and trucks; we've known that to be true for some time. Nearly every new car has some sort of trick to eke a few extra miles out of every gallon of fuel. Whether that be turbocharging, active aerodynamics or hybrid technology/electrified powertrains, the fact is that our vehicles are more efficient than ever before.
Thanks to a recent study by TrueCar, we've got fresh quantitative data to support the above statements. For the fourth month in a row, we've seen an improvement in national fleet fuel economy. We Americans are 0.7 miles per gallon more efficient than we were last month, and our cars are 1.6-mpg better than at this time last year. That said, we're still down on 2013's high, which was set back in January at 24.5 mpg.
Not only does this reflect the improved technologies in our vehicles, but it demonstrates a changing mindset among consumers, who are purchasing more efficient vehicles despite the relative stabilization of fuel prices. Every fuel-efficient model sold drives its manufacturers fleet average up.