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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

2016 Hyundai Elantra GT gets refreshed with a big new face

Hyundai is taking the sheet off of a facelift for the 2016 Elantra GT at the 2015 Chicago Auto Show, and if buyers spec the five-door hatchback right, they can also get the Korean brand's latest infotainment system. The biggest and most obvious change for the updated Elantra GT is its brand new front end. The grille now features wide, horizontal slats with chrome accents, which removes the previous design's somewhat smiling face. It also brings the styling more in line with the rest of the Hyundai lineup. In addition, vehicle rides on some redesigned 17-inch wheels. The interior is left basically the same for the update, except if buyers choose the optional Technology Package. It adds a new 7-inch touchscreen navigation system with a rearview camera, which is similar to the unit in some trims of the Sonata and Genesis. Hyundai's Blue Link telematics system and Apple Siri Eyes Free are included, as well. Choosing the pack also features dual-zone climate control, a panoramic sunroof, LED taillights and ventilated driver's and passenger's seats, which brand claims is a segment first. Mechanically, the steering is retuned for better feel in 2016 but everything else carries over. That gives buyers a direct-injected 2.0-liter four-cylinder with 173 horsepower and 154 pound-feet of torque and the choice of a six-speed manual or automatic. Base pricing is the same as the 2015 model year at $18,800, plus an $825 destination charge on all models, for the manual or $19,800 with the auto. Although, with all of the extra kit, the Tech Package is now $3,950, rather than $2,900 last year, but the required Style Package for it is re-priced to $1,975, as opposed to $2,550 in 2015. Hyundai's Sporty and Versatile Hatchback Gets a More Affordable Style Package and a New Navigation System with Next-Generation Blue Link Telematics CHICAGO, Feb. 13, 2015 – Today at the Chicago Auto Show, Hyundai Motor America introduced a refreshed Elantra GT for the 2016 model year, offering updated styling with customer-focused technology and features. With a more distinctive front fascia and all-new 17" alloy wheels, Elantra GT's new look further enhances the vehicle's signature sporty styling. And when mated to a standard 2.0-liter Gasoline Direct Injection engine, the formula comes together to deliver a vehicle that both looks and feels dynamic.

Hyundai Motor Group reveals the E-GMP modular electric platform

Just as Volkswagen has the MEB platform for its ID. line of electric cars, Hyundai Motor Group is launching a modular architecture of its own. It's called E-GMP for "electric-global modular platform," and the motor and battery powertrain is called PE for "power electric." These components will underpin models from Hyundai, Kia, Genesis and the new Ioniq brand. The first to launch with it will be the Ioniq 5. One of the interesting aspects of this platform is that it will be designed with rear-wheel drive in mind. Like VW's and Tesla's EVs, the basic layout will feature a rear-mounted motor powering those back wheels, and the battery pack fits in the floor between the wheels. All-wheel drive will be available on some of these models with the addition of a second, front-mounted motor. That front motor will be able to mechanically disconnect from the front drive axles when not needed, allowing for less mechanical drag and more efficient driving. Hyundai is promising impressive performance from the E-GMP and its batteries and motors. The company claims that a car built on the platform could be capable of 0-62 mph sprints of 3.5 seconds with a top speed of about 162 mph. This will vary depending on motors, and Hyundai Motor Group revealed that there are three outputs of motor in development. Maximum range is expected to be 311 miles on the WLTP cycle. Hyundai didn't give exact power outputs or battery capacity in kWh, though. The battery pack is made up of standardized modules that can be added or subtracted depending on the needs of the vehicle, and the individual cells are pouch-type, similar to what GM is using in its Ultium batteries. The E-GMP cars will also support fast charging up to 800V and 350kW, so an 80% charge from empty could happen in just 18 minutes. Two-way charging will also be supported, so your electric Hyundai or Kia could provide up to 3.5kW of power to various appliances or even to another EV. Hyundai says you could run a "midsize" air conditioner and a 55-inch TV for up to 24 hours with an E-GMP car. Hyundai 45 View 14 Photos We won't have to wait long to see the first car based on this platform. The Ioniq 5, which will take design inspiration from the Hyundai 45 concept, will launch next year. The Ioniq 6, based on the Hyundai Prophecy concept, will come in 2022 and the Ioniq 7 in 2024. The first Kia model will be a crossover revealed next year, and it will have a performance variant.