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Auto blog

Hyundai US marketing chief steps down

For the past four and a half years, Hyundai's marketing efforts in America have been steered by Steve Shannon. But now the Korean automaker is going to have to find a new marketing guru, because Shannon has reportedly stepped down with apparently immediate effect.
A career automobile marketer, Shannon came to Hyundai early in 2011 after over a quarter century at General Motors, effectively switching places with Joel Ewanick and Chris Perry, who moved from Hyundai to GM the previous year.
During his 25 years in Detroit, Automotive News points out, Shannon worked with such brands as Buick, Oldsmobile, Saab and Hummer. He was particularly instrumental in launching the Saturn brand and served as executive director of marketing for Cadillac prior to moving to Hyundai.

Hyundai recalling 186k Elantras due to possible headliner detachment

Following at least one reported incident of a man who claimed his ear was sliced in half following the deployment of his side airbag, Hyundai has announced a recall for certain model year 2011 through 2013 Elantras; specifically those manufactured from November 12, 2010 through March 5, 2013. In these Elantra models, a support bracket that is attached to the car's headliner may become dislodged when the side curtain airbag deploys. If that should happen, occupants may be in danger of a laceration injury by way of the flying bracket.
Hyundai will notify owners of affected vehicles, while dealers will service the dangerous bracket by applying adhesive strips. (Feel free to insert your own duct tape joke here.) The service will be performed free of charge, starting in May of this year. Follow on to read the National Highway Traffic Safety Administration notice, below.

These cars are headed to the Great Crusher In The Sky

It happens every year. We bid adieu to some cars and trucks that will be missed, and say good riddance to others wondering how they stayed around so long. Whether they're being killed off for slow sales or due to a new product coming along to replace them, the list of vehicles being discontinued after 2012 is surprisingly long and diverse.
CNN Money has compiled a list of departing vehicles, to which we've added a few more of our own. In the slow sales column, cars like the Lexus HS 250h, Mercedes-Benz R-Class and the full Maybach lineup appear, while the Ford Escape Hybrid, Mazda CX-7 and Hyundai Veracruz are all having their gaps filled with more modern and more fuel-efficient alternatives. Obvious exceptions to the rule include models that still sell in decent numbers like the Jeep Liberty and the Chrysler Town & Country (which will eventually be replaced by a crossover-like vehicle).
Check out our gallery of discontinued cars above, then scroll down for more information.