White, Clean, Sedan, Ac, Disk Player on 2040-cars

Auto blog

Hyundai-Kia dealer offers $180k in gift cards to local residents

In many smaller communities, auto dealers are often major players in the local business and political world, and they interact with large portions of the population. Now, Grand West Hyundai and Grand West Kia in Grand Junction, CO, are putting their marketing dollars to work in a way to help the local economy, while also potentially generating some sales at the same time. Over the next six months, the dealers are contacting about 8,000 previous customers and offering them a gift card worth at least $50 to over 100 of the city's shops and restaurants (pictured above), according to Automotive News. All people need to do to receive the certificate is stop by the showrooms. Hopefully, the visitors would check out a new Hyundai or Kia at the same time. "We'd love to sell them a new car, but it is really a customer-appreciation gesture," said Ken Reeher, the dealers' marketing manager, to Automotive News. The two stores already bought about 3,600 cards with $181,000 going into the local economy. Paying people to come to the showroom isn't really new but generally works well. The Colorado dealers expect around half of the people they contact to visit for the gift card, which is still significantly more foot traffic than from traditional mailings. The decision to keep the cards local also means more money goes to small businesses, and the move gains goodwill in the community, too. News Source: Automotive News - sub. req.Image Credit: Aaron Hoffman Marketing/Advertising Hyundai Kia Car Buying Car Dealers colorado

Europe to get next Hyundai Genesis

Hyundai is preparing to make a rather bold move with its Genesis, as reports are now stating that the next-generation rear-drive sedan, which we showed you earlier this week, will be sold in Europe. The first-generation of the Genesis sedan never crossed the pond.
The 2015 Genesis will enter the traditional stomping grounds of BMW, Mercedes-Benz and Audi armed with the same 3.8-liter V6 and 5.0-liter V8 found in the current model. All-wheel drive, a first for the model, will also be available in Europe. "We have to overcome the challenge of competing with established European brands. We expect the Genesis to play a crucial role in improving our brand recognition," Hyundai said in a statement.
Hyundai has done a fair job of changing its image in the US from a budget-minded brand into a legitimate, mainstream competitor that covers a broad swath of the American market, offering cars from the $14,545 Accent to the $61,000 Equus. That movement started in earnest with the Genesis, and it looks like Hyundai is determined to repeat that models success in Europe.

Hyundai developed an airbag for panoramic sunroofs

We've reached a point where you can be in a car crash from just about any angle, and find yourself with a face full of airbag. But there's yet one more airbag frontier that Hyundai and its parts supplier company Hyundai Mobis are pioneering: the sunroof airbag. More specifically, the companies have developed an airbag to protect occupants in cars equipped with panoramic sunroofs. Hyundai explains in a press release that there was concern passengers' heads and limbs could end up going through the big glass opening in a rollover, leading to serious injury. The resulting airbag design aims to prevent that by deploying when a rollover is detected to contain occupants' bodies. It inflates from the back of the sunroof toward the front in 0.08 seconds and will go off regardless of whether the sunroof is open or closed. Hyundai, which together with Kia and Genesis had six of the 15 recent IIHS Top Safety Pick+ vehicles, claims the airbag reduced life-threatening injuries to minor ones during testing. It also noted that the company has 11 patents on the technology. No mention of when these airbags would appear in production vehicles was made. We would imagine that whenever Hyundai starts offering the feature, it will show up first on high-end vehicles such as Genesis luxury cars. Related Video: