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Tucson hydrogen fuel cell CUV will allow Hyundai to sell more dirty cars

With the first Hyundai Tucson Fuel Cell Vehicle deliveries happening soon (a bit later than expected), it's time for the Korean automaker to explain why it's offering the H2 CUV here in the states. After all, there are only 10 public hydrogen stations in the US today, according to the DOE, so it can't be to take over the market. According to a Hyundai exec, the reason we are getting the Tucson Fuel Cell is to make up to $130,000 through California's ZEV credit system. "We really don't make any money out of selling the fuel cell vehicles for now" – Byung Ki Ahn According to Wards Auto, the California Air Resources Board (CARB) will give the automaker up to 26 points worth of zero emission vehicle (ZEV) credits for each of the $499/month hydrogen Tucson leased through the 2017 model year. Those credits could be worth up to $130,000 to Hyundai. Byung Ki Ahn, Hyundai's director of the fuel cell group, told Wards Auto that, "We really don't make any money out of selling the fuel cell vehicles for now. ... So just by selling the fuel cell (vehicle) we could get a lot of credit points, which you could sell at a later time if you want, like Tesla does. It could be a good business model." Ahn clarified that Hyundai does not plan to cash in on those credits, but to use them to offset the rest of its vehicle lineup. Other automakers also participate in the ZEV credit system, of course, but if Anh's numbers are correct, then fuel cell vehicles earn more credits than battery electric vehicles do, so if you want to earn a lot of credits, hydrogen is a good way to go. You can find more details over at Wards Auto. *This post has been updated to mention other automakers using the ZEV scheme.

VW planning to push Hyundai for World Cup eyeballs

Adidas was an official sponsor of the 2010 World Cup in South Africa, but the German sportswear company got drowned out of early advertising buzz by Nike, which wasn't a World Cup sponsor. The American company's Write the Future ad put it at the top of Nielsen's study of online buzz, ahead of Adidas. The same thing happened to official World Cup sponsor Budweiser when it got drummed out of the top ten in Nielsen's buzz ratings, while Danish brewer Carlsberg - not a Cup sponsor - ranked sixth.
Volkswagen hopes to score the same goal on Hyundai during this year's World Cup in Brazil. Hyundai and Kia have been official sponsors of the global soccer federation FIFA since 2002 and are official sponsors of the World Cup through 2022. VW has "a major ad buy" planned to run on ABC, ESPN and Univision as well as digital and social media channels during the competition, which begins June 12, to promote the GTI. VW of America's VP of marketing said the Cup's attraction to young males and Hispanics makes it the perfect place to promote the hot hatch.
The sparring between Hyundai and VW has already begun. Volkswagen's Gol compact, named for the Portuguese word for a soccer goal, has been the best selling car in Brazil for 27 years, and the German company sponsors the national soccer team. When Hyundai Brazil began a promotional campaign promising to extend its five-year warranty for six if the Brazilians won a sixth world cup, Volkswagen of Brazil complained to the soccer federation, which asked Hyundai to pull the campaign. As of this writing, that hasn't happened, so we expect it'll be boots on, gloves off, on and off the pitch this summer.

2019 Hyundai Nexo Quick Spin Review | A better hydrogen fuel cell crossover

PYEONGCHANG, S. Korea — When we travelled to South Korea to test out the new Hyundai Santa Fe, we also got a chance behind the wheel of the new hydrogen-powered Nexo fuel-cell SUV. Hyundai unveiled the Nexo at CES in January as a replacement for the Tucson Fuel Cell, which logged miles and gathered data in 18 countries over the course of its generation. The Nexo is an improvement: It's more efficient, packed with smarter driver assistance technologies and, in our opinion, is more attractive. With a clean an uncluttered exterior, it has a familiar crossover profile, but the front end, is a little more unique with a large grille and uber-thin lighting tucked high under the front of the hood. The rear end offers a lot of blank sheet metal, which looks fetching in white. Aerodynamic vents behind the rear quarter windows open up at the back of the car beneath a sporty-looking spoiler. But it's the clean, sustainable future that its hydrogen fuel may provide that's most important. Which is not to diminish the benefits battery electric cars offer in the interim — and likely for the foreseeable future — but renewable electricity is intermittent. So how does one store massive amounts of clean electricity for long periods to use when it's not readily available? Hydrogen electrolysis – using an electric current to decompose regular water into oxygen and hydrogen. The beautiful thing about the abundant element is that it can be converted back to electricity, either on a grid-scale, or in the fuel cell of a passenger vehicle. (The less beautiful thing is how to store hydrogen safely, but that's another story.) Our first stint inside the vehicle took place in the back seat, where we had plenty of legroom and clean surroundings. The interior was white and grey with matte silver metallic trim. The plastics in the Nexo aren't particularly soft, but somehow Hyundai makes them look premium with fine grains and patterns — one of the tricks Hyundai uses to make its affordable cars feel like higher-end automobiles. We were comfortable back there, especially with rear seat heaters to ward of the winter chill in the Korean mountains as we drove past the Winter Olympics in PyeongChang. When it came our turn to get behind the wheel, we felt right at home in the comfortable driver's seat. The steering wheel was attractive in its two-tone leather, and smooth to the touch.