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Hyundai rehires R&D president let go over quality issues

Last November, Hyundai announced the resignations of research and development president Kwon Moon-sik and two other R&D executives. At that time, it was said that the executives wished to "take responsibility for a series of quality issues" at the Korean automaker. Kwon Moon-sik had only been in the position for a year, but some of the quality issues thought to have caused the resignations included recalls of the Genesis and other sedans around the world, along with the company's much-publicized fuel economy overstatement controversy - both of which dealt with matters that transpired before Moon-sik took his position. In its statement at the time, Hyundai said, "The latest personnel change shows our firm commitment to quality management and reaffirms our will to continuously improve R&D competitiveness."
Three months later, Reuters is reporting that Moon-sik is back with the company, a statement announcing the rehire saying, "Given his expertise, experience and leadership skills, we reinstated president Kwon to enhance quality and R&D capability from scratch." Company chairman Chung Mong-koo is said to have a reputation for firing then rehiring workers, and it's possible this rehire is especially timely because Hyundai will bring its new Sonata to market this year and likely wants its experienced R&D captain at the wheel.
The man who had taken Moon-sik's position has returned to his previous post as head of powertrain development. However, in another surprise resignation, the head of Hyundai's design center, Oh Sug-geun, has left the company for "personal reasons." He has been replaced by Lee Byung-seob, who moves up from his position as head of exterior design.

Hyundai sued in Korea over inflated fuel economy claims

Hyundai remains in hot water in its home market after the South Korean Ministry of Land, Infrastructure and Transport alleged that the country's largest automaker, along with Ssangyong, misstated fuel economy numbers on some of its crossovers. Now, though, the country's consumers are going after Hyundai, with a lawsuit from 1,500 Santa Fe owners.
The suit was filed in Seoul Central District Court by a firm called Yeyul. Its spokesperson, Kim Woong, said the suit was a sign that angry consumers could go after the manufacturer if they're wronged by a company's product.
"It is essential that as many affected consumers as possible take part in this lawsuit to show not just the carmaker but the rest of the companies in Korea that you can get a red card if you mess with your customers," Kim told Bloomberg.

Hyundai puts its hydrogen development program on hiatus

UPDATE: According to Pulse news in South Korea, Hyundai denies that it has paused development of hydrogen fuel cells. Instead, the report suggests the team was reshuffled as technological hurdles have slowed down progress. Time will tell which version of the report is factual. Hydrogen technology has reportedly lost one of its biggest and most vocal proponents, at least for now. Citing a long list of hurdles, Hyundai has allegedly stopped developing the hydrogen-electric powertrain it planned to put in several of its cars (including Genesis models) in the coming years. Anonymous sources told South Korean publication Chosunbiz that executives pulled the emergency brake after analyzing the results of a feasibility study. Nothing is official at this point, and the report stresses that the pause is temporary. However, the issues reportedly found are relatively serious: they include unspecified technical problems and a lack of marketability due in part to cost-related concerns. The news comes as a surprise because Hyundai has invested a tremendous amount of resources into making hydrogen a viable alternative to gasoline without many of the inconveniences associated with EVs, like long charging times and limited driving range. It's one of the few carmakers in the world that sells a hydrogen-electric car (the Nexo; pictured), and it announced plans to build about 130,000 hydrogen-powered cars annually by 2025. And yet, the Nexo is a tough sell, even in hydrogen-friendly markets like South Korea; 8,206 units were sold there through November 2021. The 671-horsepower Vision FK concept unveiled earlier in 2021 will seemingly remain at the prototype stage. Interestingly, a separate unverified report claims that Hyundai has also shuttered its engine development division. If both are accurate, it means that the Hyundai group (which includes Kia and Genesis) will exclusively develop electric powertrains starting in the near future. Several car companies have tried to pelt hydrogen-powered cars into the mainstream over the past decade and most have failed. Some of the issues facing the technology include the lack of a charging infrastructure and governments with a single-minded focus on EVs. There are 48 hydrogen charging stations in America, according to the United States Department of Energy, and 47 of those are located in California. While that's great news for Californians, it makes the Nexo completely useless for someone driving from Salt Lake City to Seattle.