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Hyundai, Genesis, Subaru warn their dealers about markups

Six weeks ago, word got out that Ford's VP of sales for the U.S. and Canada wrote one of those "It has come to our attention..." e-mails to the automaker's dealer body. The VP's problem was dealers trying to get reservation deposits for the Ford F-150 Lightning well above the official $100 fee. The tomfoolery resulted in interactions "with customers in a manner that is negatively impacting customer satisfaction and damaging to the Ford Motor Company brand and Dealer Body reputation." Two weeks later, GM told its dealers to cut out the reservation gaming and the markups on the 2023 Chevrolet Corvette Z06, banditry that's been going on for two years. Two weeks ago, Ford was back at it, this time about markups on the Bronco. Last week, Asian automakers swept into the melee, with Hyundai and Genesis, Subaru, and Infiniti writing letters to their dealers to deliver some variant of, "Stop pissing off the customers." Automotive News reported an SVP at Hyundai Motor America and the COO at Genesis Motor North America sent letters to their dealers expressing disappointment at "certain pricing practices which, if left unchecked, will have a negative impact on the health of our brand." One of the practices mentioned was dealer markups, another was the bait-and-switch, with dealers advertising one price then charging a higher price once the customer showed up at the lot. The letters acknowledged that dealers are separate companies to the automakers and have the right to set their own prices. The automakers cannot interfere with that; their leverage is distributing allocations and perks such as advertising support and financial incentives. So, like a movie boss letting the protagonist go on a technicality, the brands wrote, "we cannot stand idly by watching the actions of the aforementioned dealers undo all the efforts we collectively have put into making these brands what they are today." Jalopnik got tipped to a letter Subaru of America CEO Thomas Doll sent to that brand's dealers. Doll's polite yet insistent tone was the result of a letter a loyal Subaru owner sent to the automaker's VP of Customer Advocacy. In the market for a third brand-new Forester, the owner said they encountered a "tax" labeled a "Low Inventory Surcharge" of as much as $6,000, putting the Forester out of reach.

Hyundai to fight $248M judgment over fatal Montana crash

A Montana jury has levied a $248 million ruling against Hyundai in the case of a crash that killed two occupants in July 2011. The automaker plans to appeal the ruling.
Cousins Trevor and Tanner Olson were driving a 2005 Hyundai Tiburon when they hit another vehicle head-on. According to lawyers representing their family, the steering knuckle on the car cracked and this allegedly caused it to lose control. Hyundai claimed that fireworks had been let off inside the vehicle, which caused the driver to swerve. The company alleges that evidence that could have proved its innocence was barred from the case.
The jury found in favor of the family and awarded them about $8 million in damages after a two-week trial. It claimed that Hyundai had shown "actual malice," according to Reuters. The jurors also slammed Hyundai with a further $240 million in punitive damages.

Hyundai Sonata Hybrid starting price is $500 cheaper for 2018

Hyundai revealed its updated 2018 Sonata Hybrid and PHEV at the Chicago Auto Show this year. They feature freshened styling inside and out, and some mechanical updates that we expect will make the cars better to drive. Now we've learned that Hyundai has improved a couple of other things about the conventional Sonata Hybrid, one of which is the price. The starting price for the 2018 Sonata Hybrid in base SE trim is $500 less than the 2017 model. That means the SE starts at $26,385. In addition to the lower base price, the entry-level Sonata Hybrid also picks up standard blind-spot warning, lane-change assist, rear cross-traffic alert and a leather-wrapped steering wheel and shift knob. The Sonata Hybrid Limited is a bit more expensive now. Its new base price of $31,385 is $400 more than the 2017 model. But to make up for it, Hyundai has made the panoramic sunroof a standard feature. The Limited's optional Ultimate Package is now $550 cheaper, too, and includes additional safety features not previously offered, specifically automatic emergency braking and lane-keeping assist. Two more convenience features new to the Ultimate Package are a wireless phone charger and a heated steering wheel. If these updates sound like enough to get you into a new Sonata Hybrid, the good news is you won't have to wait to pick one up. They're available now at a Hyundai dealer near you. Related Video: Featured Gallery 2018 Hyundai Sonata Hybrid and PHEV View 22 Photos Image Credit: Hyundai Green Hyundai Hybrid Sedan hyundai sonata hybrid