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Goes Both Ways: Free-trade pact sees South Korean brands losing share at home

France has been vocal, but not alone, in noting the rise of the South Korean automakers in Europe. The signing of a free-trade pact in 2011 between South Korea and the EU, along with the especially value-conscious buyers in a crisis-stricken Europe, has seen market share increases measuring in the double digits for Hyundai and Kia - analysts expect 14-percent growth for the two in 2012.
A report in Bloomberg has found that there's pain at the other end, too: The pact more than halved import tariffs on European cars headed to South Korea to 3.2 percent, and prices are now close enough to domestic offerings for more South Koreans to pay the premium for foreign luxury nameplates and the cachet they confer. Products sold by the five domestic automakers hogged 92 percent of the market last year, and sales have dropped 5.2 percent this year whereas import sales have risen by 24 percent. This will mark the first year that imports claimed ten percent of the market; compare that to 2002, when domestic market share in the world's 11th largest auto market was 99 percent.
The Germans are at the head of the arrow, counting for 65 percent of imported car sales, but every foreign maker has seen double-digit gains. Analysts think foreign makes could ultimately grab 15 percent of the market.

Keep it simple, stupid | 2017 Hyundai Ioniq Hybrid and Plug-In First Drive

The Ioniq is Hyundai's "golden medal project," conceived from the outset as a car to beat the Toyota Prius and be the most efficient on the market. Ki-Sang Lee, Hyundai's senior vice president in charge of eco R&D, promised that if they could accomplish that feat, he'd give every single engineer on the project a gold medal. The result of their work is an attractive trio – hybrid, plug-in hybrid, and electric – built on the company's first dedicated green vehicle platform. And Lee gave out more than 500 gold medals to his engineers. With a growing number of drivers – bolstered by Millenials replacing the buying power of baby boomers – who value efficiency and consider the environmental impact of their purchases, hybrids and electric cars should be a popular choice, right? While cheap gas has not helped to encourage people to make the switch to greener vehicles in the last couple years, the added cost and complexity of electrified cars have also been barriers to wider adoption. Hyundai's approach appears solid. The Ioniq hybrids are straightforward, affordable, and something drivers would be proud to own without appearing smug. So Hyundai has built the car people claim to want, but will the drivers show up at dealerships? The Ioniq is attractive for a number of reasons, not the least of which is pricing. The Ioniq Hybrid starts at $23,035, undercutting the Toyota Prius by $2,535 (with its base MSRP of $25,570). It's also more efficient, with EPA mpg figures of 57 city/59 highway/58 combined. The most efficient Prius (the Two Eco trim level) falls slightly short at 58 city/53 highway/56 combined. While the Ioniq Plug-In Hybrid doesn't have price or fuel economy figures yet – it doesn't go on sale until the fourth quarter of 2017 – we do know its 8.9-kW battery pack offers over 27 miles of all-electric range and can be topped off in 2.5 hours on a Level 2 charger. The Ioniq's green cred doesn't stop at its efficient powertrain. Sitting inside the cabin, you wouldn't realize that the soft plastics contain 25 percent sugar cane, or that the headliner and carpet contain about 20 percent of the same renewable plant material. There's no way to tell by look or feel that door trim uses recycled plastics mixed with wood powder and volcanic stone, making it 20 percent lighter. Interior metallic paints use soybean oil to lessen their environmental impact. Even better, it all agrees with the senses.

2019 Hyundai Veloster Turbo First Drive Review | Can't spell funky without fun

The 2019 Hyundai Veloster is a revitalized version of a type of car many mainstream automakers are slowly giving up on entirely: the affordable sports car. Rivals like the Honda Civic Si and Volkswagen GTI spring to mind, but, generally speaking, car companies crank out more and more SUVs and crossovers while this once thriving segment dwindles in numbers. That's too bad, because it takes only a few minutes behind the wheel to realize the crossover and SUV crowd are missing out on a lot of driving fun. Styling is subjective, though we'd say Hyundai's design team did an excellent job transferring the Veloster's unique three-door design into a revitalized new shape. The 2019 Veloster is 0.8-inches longer and 0.4-inches wider than before, though the most noticeable changes include the large cascading front grille, along with a cleaner and more aggressive look at the rear. The new version looks like a cross between a sport coupe and, say, a high-end sneaker. It stands out, and that's a good thing in a world ruled by crossovers. Once again, the two doors on the passenger side add a degree of practicality compared to a traditional coupe, eliminating the need to climb over a folded front seat to gain access to the rear seats. The hidden door handle helps the third door blend neatly into the bodywork. Hyundai says rear headroom has increased by 0.6 inches, though it gets snug back there for anyone close to 6 feet in height. Skip the optional sunroof, since it takes up a few precious millimeters that could be better used for the craniums of rear occupants. Cargo space measures in at 19.9 cubic feet with the folding 60/40-split rear seatback in place. Like the exterior, the cabin gets a thorough redo for the 2019 model year. The overall control layout is logical and getting accustomed to the touchscreen infotainment is quick and painless. Apple CarPlay and Android Auto compatibility are standard, a major plus point for tech-savvy car buyers in this segment. Some cabin plastics are hard and look cheap, especially the panels on the upper half of the doors, exactly where you'd rest an arm with the windows down during a sunny summer drive. But it's the dynamic bits that make the biggest contribution. Rather than removing sport-tuned (i.e. more expensive parts) from the car to keep the price low, the Veloster receives mechanical upgrades that help sharpen the handling and provide a more connected feel to the road.