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Hyundai Palisade and Genesis GV80 production idled

In February of this year, the coronavirus pandemic forced Hyundai Motor Company to idle production at most of its factories in South Korea. The Chinese suppliers that provided wiring harnesses for models like the Hyundai Palisade and Genesis GV80 hadn't recovered from their COVID-19 shutdowns, causing a shortage of components. Since then, Hyundai, along with automakers around the globe, has faced repeated hurdles to restoring desired production numbers. Just-Auto reports another hiccup, with Hyundai compelled to shut down lines that build the Palisade and GV80 at its Ulsan, South Korea complex again last week over a lack of parts. Just-Auto didn't specify the parts in question. On top of that, Hyundai had already idled three lines at two plants after an employee at a supplier died, the cause of death thought to be COVID-19. Kia needed to do the same for two entire facilities in South Korea after two plant workers were diagnosed with the illness. In the U.S., Hyundai Motor Manufacturing Alabama was idled from March 18 to May 4, resuming production at lower output on May 4 to manage inventory after the coronavirus and lockdown measures gutted new car sales.   Hyundai, like giant Ford and tiny McLaren, will be ruing the lost momentum of its recovery. The group turned in its best quarterly profit since 2017 at the end of last year, thanks to the larger margins that crossovers and SUVs deliver. Hyundai brand U.S. sales last year of 688,771 units was tantalizing close to an annual sum the brand hasn't hit since 2012. In January, the automaker predicted it would improve on last year's 3.5% group operating profit margin by hitting 5% this year. The nearly 10,000 reservations taken for the GV80 fueled the optimism, when Genesis sold just over 21,000 vehicles in total last year in the U.S. However, through the first quarter, group sales were down 11% globally and in the U.S. Worse, Just-Auto says the group's global sales have nosedived 26% through the first five months. The production halts on the models that deliver the best return will prolong the pain and make it sharper. Related Video:

Genesis gets serious about selling cars in China with new CEO

Hyundai's Genesis brand announced Tuesday that former Mercedes-Benz vice president Markus Henne was named CEO of Genesis Motors China. Henne will be in charge of the company's push to introduce the brand to the world's largest automotive market.  Henne will report to the brand's new global boss, William Lee, who was appointed to run the luxury subsidiary in October. One of Lee's key goals is to expand the brand's footprint in Europe and introduce it to China. Henne previously served as VP of Sales & Marketing for Mercedes-Benz in Taiwan, and prior to that oversaw the AMG division in China.  Hyundai does not yet have an ETA for formally introducing the Genesis brand to the Chinese market. Feasibility studies are still pending.  Unfortunately, while China's auto market is massive, with more than 20 million units sold to date so far in 2019, it's also one of the most tumultuous. This will be yet another major obstacle to the success of Hyundai's premium brand, which has struggled to gain traction in the United States thanks to corporate restructuring and an anachronistic product mix leaning heavily on sedans.  Genesis is working hard to correct the issues with its lineup. A lack of crossover/SUV offerings would likely be the headline for any other struggling brand, but the company's woes extend far beyond the showroom appeal of its current offerings.  In 2019, Genesis completed a restructuring of its U.S. operations. America is the brand's core market, and for much of 2018, it was unable to do business in most states thanks to Hyundai's decision to spin Genesis off into an independent brand with its own dealer franchises. Throughout the year, sales volumes tumbled as Genesis simply did not have retail outlets through which to move product. 

Hyundai delivers its first Tucson Fuel Cell to a California customer

With expected pomp and circumstance, but short of a marching band, Hyundai delivered its first Tucson Fuel Cell crossover to the Bush family in Southern California on Tuesday. Dave Zuchowski, president and chief executive officer of Hyundai Motor America, was on hand to officiate along with an array of other government officials, including California Air Resources Board chairman Mary Nichols. The automaker is touting the emissions-free vehicle as the "world's only mass-produced fuel cell vehicle" as it travels down the same assembly line as the other Tucson models - its production is scalable, based on demand.
The Tucson Fuel Cell replaces the standard model's 2.4-liter, four-cylinder, gasoline combustion engine with a 100-kW fuel cell stack, which sends power to a 100-kW (134 horsepower and 221 pound-feet of torque) electric motor driving the front wheels. A 24-kW battery pack, shared with the Hyundai Sonata Hybrid, is used for storage. The vehicle earns the customer a combined 50 MPGe, while earning the automaker up to $130,000 through California's ZEV credit system.
As the hydrogen refueling infrastructure is extremely underdeveloped, Hyundai will initially only offer the Tucson Fuel Cell on a lease program to customers in the Los Angeles/Orange County areas, where it has approved six stations with the 700-bar (WEH TK17 pistol-grip nozzle) pumps. The automaker has packaged the program with a $2,999 drive-off, with payments of $499 per month for 36 months. To nearly eliminate operating expenses, the automaker is throwing in "unlimited free hydrogen refueling" (keep in mind that the leasee is only contracted to 12,000 miles each year, so that will put a cap on how much free fuel flows from the pump) along with the company's At Your Service Valet Maintenance at no extra cost.