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Hyundai's 2015 Genesis Super Bowl commercial is Dad-approved

Super Bowl commercials allow advertising and marketing execs the opportunity to let their hair down, have a bit of fun and get silly. That's why Audi's ad features a mutant, CGI-animated dog, GoDaddy's spot features a beefcake Danica Patrick and Kia has recruited Laurence Fishburne as Morpheus, from the Matrix films. Hyundai, meanwhile, didn't seem to get the memo.
It's not that its spot is bad, but it does feel a bit boring, playing a lot like Hyundai's non-Super Bowl advertisements - in other words, not something we're going to be talking about next Monday around the water cooler. Called Dad's Sixth Sense, the 30-second clip shows off the 2015 Genesis Sedan and its auto emergency braking system, after showing dad's saving their kids from what we imagine would be fairly painful, and in some cases horrific, accidents (tackling a hot barbecue, anyone?).
We've got the full spot down below. Keep your eye out for it on Super Bowl Sunday.

Facelifted Genesis G70 spied in new photos

The updated Genesis G70 was spotted testing on the road in Europe, and spy photos shared with Autoblog depict a prototype wearing significant camouflage that could be hiding some big updates to Hyundai's luxurious newcomer.  Mid-cycle refreshes are often nip-and-tuck affairs, but the extent of the coverings on this prototype suggest that Genesis has more in store for its compact luxury sedan than a fresh set of LEDs and some delicately re-drawn bumpers.  According to our spies, there may even be revisions to the materials used in the unibody and exterior panels to reduce weight and improve both efficiency and performance. The sedan's manual transmission is expected to live on for at least another model year, but whether it will carry over to the face-lifted model remains to be seen.  While both the head- and taillights on this prototype do appear to be new, we expect the G70's list of updates to be far more comprehensive, including updated powertrains and chassis updates. One of Hyundai's latest generation of turbocharged four-cylinders making at least 290 horsepower and 310 pound-feet of torque is even rumored to be making an appearance. Currently, the four-cylinder engine in the G70 makes 252 hp and 260 lb-ft. Based on Hyundai's estimates for the Sonata N-Line, the G70 could be getting a boost of nearly 40 horsepower and 50 pound-feet of torque. Those numbers might be conservative, as the G70's rear-wheel drive platform will take more readily to extra power than the Sonata's front-wheel drive setup. Increased power from the turbo four would make the 365-horsepower, twin-turbo 3.3L V6 less of an upgrade, but we suspect Hyundai will massage the 6's output to keep the natural order of things intact.  Related Video:            

2016 Hyundai Elantra gets new Value Edition [UPDATE]

Update: Hyundai informs us the 2016 Elantra Value Edition actually collects $1,550 in equipment together for $550 more than the Elantra SE with the Popular Equipment Package. The next-generation Hyundai Elantra reportedly debuts at the 2015 Los Angeles Auto Show in November, but there's still quite a while before the updated model arrives at dealers. To keep the sedan somewhat fresh among a crowded fielded of competitors, Hyundai is giving the 2016 model year a new Value Edition and some small tweaks to other trims. The 2016 Elantra Value Edition rings up for $19,700, plus $825 destination, and all of them come with a 1.8-liter four-cylinder with 145 horsepower and 130 pound-feet of torque along with a six-speed automatic. To earn its budget-friendly name, Hyundai claims the new trim bundles $1,000 in features for $550 more than the Elantra SE with the Popular Equipment Package. On the outside, these models get a sunroof, chrome beltline molding, and turn signals in the side mirrors. The improvements are a little more extensive inside with a tilt-and-telescoping, leather-covered steering wheel, push-button start with proximity key, and heated seats. In addition to the Value Edition, the Elantra Limited now gets standard push-button start with a proximity key and dual climate zones. Hyundai claims that it's a $600 value, but the $21,700 price is the same as last year. Finally, the Elantra Sport is losing some features to lower its price. The trim now retails for $1,350 less than last year at $20,250 with the 173-hp, 2.0-liter four-cylinder and six-speed manual or $21,250 with a six-speed automatic. However, to make that savings possible, the leather seats and power sunroof are no longer standard features. The interior now has cloth upholstery. The 2016 model year Elantras should arrive at dealers in May. 2016 ELANTRA ADDS NEW TRIM LEVEL AND MORE VALUE 15/05/15 from Hyundai New Elantra Value Edition provides $1,000 in value savings; Elantra Limited gets more standard features FOUNTAIN VALLEY, Calif., May 11, 2015 – Today, Hyundai Motor America announced the 2016 Elantra, featuring product improvements and new value-focused packaging updates. Elantra continues its high value proposition as a strong choice for shoppers in this highly-competitive segment, validated by several coveted accolades over the model's lifecycle. Elantra ranked highest in its segment for initial quality in the influential J.D. Power 2014 U.S. Initial Quality StudySM (IQS).