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Hyundai details its five Super Bowl ads, Santa Fe is MVP [w/video]

If the Super Bowl were Las Vegas, Hyundai would be considered one of its whales. The South Korean automaker will be advertising for the sixth straight year during The Big Game, and this time it's rolling up with five spots, four of them new. The new 2013 Santa Fe gets the star treatment, featuring in three of the spots, but the theme throughout is using "a Hyundai vehicle as the ultimate sidekick and partner-in-fun."
The four brand new commercials are:
Epic PlayDate - the headliner, uses the Santa Fe for "an unforgettable and epic play date" and features a brand new song from "a legendary alternative rock band."

Hyundai Ioniq model lineup shown ahead of Geneva debut

Hyundai released information on all three versions of the Ioniq ahead of their debut at the Geneva Motor Show next week. We've already taken a close look at the Toyota Prius-fighting hybrid model but now we have new information on the electric and plug-in hybrid variants. While the two hybrid models are nearly identical, the battery-electric Ioniq has an enclosed nose for better aerodynamics. The plug-in comes with an upgraded electric motor making 60 hp, compared to 43 in the hybrid. It uses the same 1.6-liter Atkinson-cycle four-cylinder, but Hyundai has to yet to divulge if the total system power in the plug-in is higher than the 139 horsepower figure for the hybrid. Using an 8.9 kWh battery, the plug-in is said to offer 31 miles of electric range. The larger, heavier Ford Fusion Energi plug-in uses as 7.6 kWh battery and is rated at 20 miles of electric range. On a loose estimate we'd guess the Ioniq plug-in will be rated around 25 miles of electric driving. As for the electric Ioniq, Hyundai is only giving us the numbers: 28 kWh battery, 118 horsepower, 103-mph top speed. Range is a quoted 155 miles, but again we're not sure what cycle that's on. The 110-hp, 30 kWh Nissan leaf manages 107 miles on the EPA sticker, so we expect similar (possibly lower) numbers from the Hyundai. We still don't know when any version of the Ioniq will go on sale in the United States, but with confirmation that the related Kia Niro is still 11 months away we don't expect the Hyundai to be in showrooms before the end of the year. View 7 Photos Green Geneva Motor Show Hyundai Electric Hybrid hyundai ioniq

2016 Hyundai Sonata PHEV will be a 50-state car, sort of

Technically, the upcoming 2016 Hyundai Sonata Plug In Hybrid will be available in all 50 states. It will just be a lot easier to get in the ten ZEV states. That's because in the 40 states that do not follow California's Zero Emission Vehicle regulations, Hyundai dealers will not be stocking the plug-in version of the Sonata when it goes on sale in the fall of 2015. In the ten ZEV states (California, Connecticut, Maine, Maryland, Massachusetts, New Jersey, New York, Oregon, Rhode Island, Vermont), Hyundai will stock and sell the PHEV Sonata just like any other model, with numerous colors and trim levels available on dealer lots. In the other 40 states, "we're not going to encourage dealers to stock them," because the company expects demand to be low, said Mike O'Brien, Hyundai's vice president of corporate and product planning. O'Brien was speaking at a launch event for the two new Sonatas in California this week. Hyundai has a reason for choosing the ZEV states as a starting point, O'Brien said. "The ten states are spending more money on charging infrastructure, so you can park at work, you can park while you're in the grocery store, and you can charge your car while you're doing it." In any other state, where the plug-in infrastructure is weaker, a customer can order a PHEV Sonata just as if they were going to get a specific color Veloster that the local dealer didn't have in stock, O'Brien said. "It's really no different." "If you just look at the sales, basically all our competitors, over half of their plug-in hybrid sales are right here in the state of California," O'Brien said. "Usually, much more than half. If you cover the ZEV states, you're going to cover over 85 percent of the sales already. And we're going to make sure that our dealers can accommodate and customers that wish to buy outside those states." In other ways, the PHEV buying process will be similar. The customer can choose, at time of purchase, to rely on standard 110-volt outlets or to work with the dealer to install a Level 2, 240-volt charger at their home. Hyundai will train its dealers to offer a preferred partner's charger (Hyundai would not specify which company it will be working with). With 110, an empty-to-full charge of the 9.8-kWh lithium-ion polymer battery will take around nine hours, but with Level 2 it'll be around three hours. "The essential technical elements [of the PHEV] are the same as the hybrid," O'Brien said.