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Hyundai mulling new Lexus-fighting upscale crossover

The idea of Hyundai marketing a luxury automobile might have seemed ridiculous a decade ago, but that was before the Genesis sedan, Genesis coupe and Equus came along. Now that buyers seem more accustomed to the notion of an upscale Hyundai, the Korean automaker is said to be considering launching a luxury crossover to take on the likes of the Lexus RX and Cadillac SRX.
The report comes from our compatriots at Edmunds, who spoke to Dave Zuchowski, head of Hyundai's North American unit, who said that the project is not yet part of the company's plan, but that "it is something under consideration."
The last time Hyundai entered that territory was with the Veracruz (pictured above), a model that was sometimes compared to but ultimately failed to compete with the Lexus RX when it was sold between 2006 and 2011. The Veracruz was effectively replaced by the seven-passenger Santa Fe with which it shared its underpinnings. This new project being considered would similarly be based on the latest Santa Fe, and the challenge Hyundai is facing once again would be to position it as a sufficiently upscale product to warrant a premium sticker price.

2019 Hyundai Veloster will start at $19,385

Hyundai's 2019 Veloster hatchback will start at $19,385 for the 2.0-liter with a manual transmission when it arrives at dealers in the coming weeks. It'll also be available in Turbo and R-Spec trim configurations, which start at $23,785 for a manual and top out at a $29,035 starting price for the Turbo Ultimate fitted with a dual-clutch transmission. All prices are inclusive of Hyundai's $885 freight charge. Hyundai unveiled the 2019 Veloster as the car's second generation at the Detroit Auto Show in January. Production of the Veloster began in March in Ulsan, South Korea, while Hyundai says the hot hatch will come to U.S. showrooms in the second quarter, or before the calendar flips to July. Engine choices include a standard 2.0-liter Atkinson-cycle four-cylinder, which makes 147 horsepower and 132 pound-feet of torque, a slight uptick over its predecessor, and a 1.6-liter turbocharged, direct-injected four-cylinder that makes 201 hp and 195 lb-ft of torque, the same as before. The former is coupled with a six-speed manual or automatic transmission and three selectable driving modes, while the turbo is mated to a standard six-speed manual or seven-speed dual-clutch transmission with paddle shifters mounted to the steering wheel. R-Spec manual-trans models will get a B&M Racing sport shifter later on. Fuel-economy numbers are in from the EPA and start at 25 miles per gallon in the city, 28 on the highway and 28 mpg combined for the 2.0-liter manual, and they top out at 28 mpg city, 34 highway and 30 combined for the automatic dual-clutch transmission found in the top-of-the-line Turbo Ultimate model. All models get lane-keeping assist and forward collision-avoidance assist, which helps apply braking when the front camera detects an imminent collision, plus available safety tech like high-beam assist and driver attention warning. A 7-inch LCD touchscreen is standard, as is Android Auto and Apple CarPlay integration. Upgrade to the 8-inch touchscreen and you get next-generation Blue Link remote safety and diagnostic service, traffic flow and incident data via HD radio and premium audio from Infinity. Related Video:

Hyundai's new fuel-cell vehicle will get dramatic price cut, more range

They say you can't be too rich or too thin, but Hyundai may be shooting for both with its plans for the successor to the hydrogen-powered Tucson Fuel Cell. The South Korean automaker says it's working on a fuel-cell vehicle that will not only be cheaper than the Tucson, but will have a larger full-tank range, the Korea Herald says. Hyundai disclosed details at a conference last week where the South Korean government said it wanted 10,000 fuel-cell vehicles on its roads by the end of the decade. This car, if it arrives as advertised, should help. Hyundai needs it. Since the hydrogen Tucson was unveiled in 2013, it has moved just 544 units worldwide. The new hydrogen vehicle will be priced at about $54,000 in Korea, about half the price of the Tucson Fuel Cell compact SUV. Factor in subsidies that the government is planning, and that price tag would drop to about $30,000. Hyundai is also planning for a full-tank range of about 373 miles, a 45-percent increase from the Tucson's 258. Hyundai has steadily been dropping hints about its next fuel cell car. The automaker debuted its Intrado fuel-cell concept (pictured) at 2014's Geneva Motor Show and said at the time that the car would have a full-tank range of about 375 miles. And last month, Hyundai Motor Group's Ahn Byung-ki spoke of a fuel-cell vehicle that's larger than a compact SUV that would also have a bigger battery but a smaller motor than the Tucson. Additionally, the automaker said it may launch the new model in time for the 2018 Winter Olympics in Seoul. Related Video: Featured Gallery Hyundai Intrado Concept: Geneva 2014 View 16 Photos News Source: Korea Herald via Green Car Congress Green Hyundai Hydrogen Cars