2005 Hyundai Accent Gls Hatchback 3-door 1.6l on 2040-cars

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Hyundai Santa Cruz could get green light this year

The market for smaller trucks is gaining steam in the United States with introductions like the Chevrolet Colorado, GMC Canyon, and the forthcoming, updated Toyota Tacoma. After the enthusiastic reaction to the Hyundai HCD-15 Santa Cruz concept at 2015 Detroit Auto Show, that pickup is looking increasingly likely to see production, as well. "There is a very high probability we get the approval of the truck soon," Hyundai Motor America CEO Dave Zuchowski said to the TheDetroitBureau.com. Customer surveys have shown the possible pickup to be quite popular around the country, except among Texans, according to Zuchowski. However, the final sign-off still needs to come from corporate headquarters in South Korea. The production Santa Cruz might be very different from the vehicle on the stand in Detroit. The concept was just there to gauge reactions, and the company hadn't even decided on a platform at that time. The slide-out bed extension was thought to be possible in the real world, but there were reportedly still other hurdles to overcome. The unibody pickup isn't the only project Hyundai is developing for North America. The automaker also wants to step into the expanding compact crossover market with an entry specifically designed for this market. "This is a growth segment," Zuchowski told TheDetroitBureau.com. "We want a piece of it." While neither of these new models are fully approved yet, it certainly looks like Hyundai intends to be a bigger player in the truck and crossover world in the coming years. Related Video:

Hyundai i20 WRC gets shakedown in Finland

It's always a good day when we get to post a video about rally racing. It's even better when that video is of a new WRC competitor undergoing testing. This spy video shows Hyundai's i20 WRC, a car that debuted nearly one year ago at the 2012 Paris Motor Show. It's set to usher in Hyundai's return to top-flight motorsports, and will do battle with the cars from Citroen, Ford and Volkswagen that are currently contesting the 2013 season.
This video, which shows the i20 testing on the notoriously tough Finnish rally stages, gives the impression that progress on the new WRC contender is going well. It certainly looks fast, and as with the vast majority of rally cars, it sounds absolutely wonderful (listen to some of those gun-shot-like backfires). Take a look below for the whole, glorious three minutes and 20 seconds of unadulterated rally noise, flying dirt and jumping.

Hyundai details its five Super Bowl ads, Santa Fe is MVP [w/video]

If the Super Bowl were Las Vegas, Hyundai would be considered one of its whales. The South Korean automaker will be advertising for the sixth straight year during The Big Game, and this time it's rolling up with five spots, four of them new. The new 2013 Santa Fe gets the star treatment, featuring in three of the spots, but the theme throughout is using "a Hyundai vehicle as the ultimate sidekick and partner-in-fun."
The four brand new commercials are:
Epic PlayDate - the headliner, uses the Santa Fe for "an unforgettable and epic play date" and features a brand new song from "a legendary alternative rock band."