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Hyundai Virtual Guide is an owner's manual for your phone

The owner's manual for the 2015 Hyundai Sonata is more than 700 pages. In fact, owner's manuals in general are so unwieldy – both by weight and actual use – that the problem you're having must be greater than the hassle of dealing with the instruction guide. Hyundai wants to make that easier with its Virtual Guide, an augmented reality app for smartphones and tablets that puts answer to the most common points of confusion at your fingertips. Once you open the app you start by choosing your exact vehicle trim. There are 16 different trim and package options for the Sonata, all of them have been scanned so that the app can show your specific car and features. After that there are several options that allow different means of getting the info you need. Point your phone's or tablet's camera at the engine bay, the app will overlay the locations of items like the air cooler, battery, and dispstick. Press any of the boxes in the display and the app will take you step-by-step through the process of attending to each system. There's another AR overlay for the interior. One neat feature that isn't AR is a picture of the gauge cluster and all of its Christmas tree lights. Press any one of them and the app will explain what the light means and what to do when it appears. Another portion of the app is pictures of every angle of the car with highlightable areas that provide more info on things like seat operation and what's in the trunk. Audi has an augemented reality app called eKurzinfo in the UK for three of its models, but it appears that Hyundai is the first mainstream maker in the US to provide such technology. Virtual Guide is available for the Sonata now at the Apple App Store and Google Play. Other models will join the Guide as Hyundai gets more of its models scanned. The videos and the press release below have more information. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. HYUNDAI VIRTUAL GUIDE INTRODUCES AUGMENTED REALITY TO THE OWNER'S MANUAL - First Mainstream Automaker to Launch 2D/3D Owner's Manual for Smartphones and Tablet Computers - Hyundai Virtual Guide Provides Convenient, Simple Ways to Become Familiar with Full Vehicle Capabilities LOS ANGELES, Nov. 10, 2015 – Later this year, Hyundai will be the first mainstream automaker to launch an augmented reality owner's manual app.

Hyundai gives 3 millionth Elantra in America to hurricane hero near Houston (Update)

Correction: A previous version of this story incorrectly stated that the car given to Henry Rogers was the 3 millionth Hyundai in America. It was actually the 3 millionth Elantra in America. The text has been updated to reflect the correct information. Hyundai has just crossed a significant milestone in its history. Since the company's Elantra compact sedan was introduced to the American market back in 1991, the company has now sold the 3 millionth example here. The 3 millionth car is a normal Elantra sedan, a handsome, competent car that we don't find to be terribly exciting unless it's the Sport model with the turbo engine. But we're certain the owners of this new Elantra are pretty excited regardless. See, Hyundai didn't exactly sell the 3 millionth American Elantra. It donated it to Henry Rogers, a paramedic field supervisor in Baytown, Texas, near Houston. His town was pummeled by Hurricane Harvey, and he was out helping people for two days straight. Unfortunately, while he was out helping the citizens of Baytown, his family's home was being swallowed up by water. Neighbors came by to rescue his wife, three adopted kids, and three dogs. Everyone came out all right, but the house and its contents were lost. So for Rogers' contribution to the town, and for everything his family lost, Hyundai saw fit to get them started on the right foot with a fresh car, and a fairly historic one no less. Related Video: Image Credit: Hyundai Hyundai Economy Cars Sedan hurricane harvey

Hyundai's zombie obsession is just good business

In case you somehow missed it, Hyundai has enjoyed a long and fruitful relationship with The Walking Dead, the critically acclaimed zombie apocalypse show that entertains the masses while they're waiting for the next season of Game of Thrones. Fans of the show will recognize Rick, Michonne, Carol, Maggie and Glenn's mint green Hyundai Tucson, a staple vehicle for the crew of survivors, but the relationship between manufacturer and show goes far beyond that. There's a whole line of Zombie Survival Machines, as well as a special-edition production model (shown above). Heck, even Hyundai's post-LA Auto Show party featured actors staggering about as startlingly realistic walkers (TWD's name for zombies).
So what is it about the dead that quickens the pulse of Hyundai's marketing department? Ward's Auto has a great interview with Steve Shannon, the brand's US vice president of marketing. In it, Shannon describes the sudden nature of the tie-in between the show and the automaker, while describing how the company's corporate overlords in South Korea saw the results of the deal. It's an interesting insight into automotive product placement, as well as Hyundai's marketing philosophy and plans for the future (spoiler alert: the Tucson, which has had a role in the show for several seasons, was seemingly abandoned at the end of season four).
Head over to Ward's and have a look.