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Rockstar Performance creates off-road Hyundai Tucson for SEMA

Hyundai is rapidly filling its space for this year's SEMA Show on November 3 in Las Vegas, NV, but the latest addition to the growing list of debuts takes a slightly different approach. Rather than going for all-out power like the rest, Rockstar Performance Garage is bringing a tuned 2016 Tucson that's custom modified to head off-road. To handle getting through mud and over rocks, Rockstar Performance gives the Tucson a major suspension upgrade. Some 2.5-inch, adjustable coilovers are fitted at the front, and the rear is equipped with 2.5-inch shocks with remote reservoirs and progressive springs. To get the power to the dirt, 32-inch Mickey Thompson tires are mounted on some 17-inch wheels. "The focus behind this build was to create an off-roader that nobody expected," says Nic Ashby, owner and general partner of Rockstar Performance Garage. The tuners give the Tucson a meaner look thanks to a black paint job that's trimmed with yellow and silver accents, and the roof features a custom rack with an LED light bar. Inside, the stereo gets an upgrade with improved speakers and a 10-inch subwoofer. The powerplant isn't left alone, either, and Rockstar Performance fits new parts for the turbo piping and intercooler, plus a Magnaflow exhaust, to get the most from the 1.6-liter engine. Rockstar Performance's work should be quite a contrast next to the lowered, blue, 700-horsepower Tucson from Bisimoto Engineering also coming to SEMA. Related Video: ROCKSTAR PERFORMANCE GARAGE TURNS 2016 TUCSON INTO A TRUE OFF-ROADER FOUNTAIN VALLEY, Calif., Oct. 12, 2015 – Rockstar Performance Garage (RPG), the off-road specialists, have revealed details on its 2016 Tucson SEMA build. This is the first year that Hyundai has teamed up with the off-road gurus at RPG, injecting off-road lifeblood into Hyundai's popular CUV. The car will be revealed at Hyundai's SEMA press conference on November 3 at 11:30 a.m. PT, in Las Vegas. The bumper-to-bumper overhaul started with the most important piece of any serious off-roader: the suspension. The Tucson now sits six inches over stock height, riding on massive, 32-in. MTZ P3 tires from Mickey Thompson, and a fully-custom, adjustable shocks and struts system from King Shocks. The vehicle's wheel wells were reconstructed to create space for the new setup, now able to fit the massive suspension and tire combination.

Tucson hydrogen fuel cell CUV will allow Hyundai to sell more dirty cars

With the first Hyundai Tucson Fuel Cell Vehicle deliveries happening soon (a bit later than expected), it's time for the Korean automaker to explain why it's offering the H2 CUV here in the states. After all, there are only 10 public hydrogen stations in the US today, according to the DOE, so it can't be to take over the market. According to a Hyundai exec, the reason we are getting the Tucson Fuel Cell is to make up to $130,000 through California's ZEV credit system. "We really don't make any money out of selling the fuel cell vehicles for now" – Byung Ki Ahn According to Wards Auto, the California Air Resources Board (CARB) will give the automaker up to 26 points worth of zero emission vehicle (ZEV) credits for each of the $499/month hydrogen Tucson leased through the 2017 model year. Those credits could be worth up to $130,000 to Hyundai. Byung Ki Ahn, Hyundai's director of the fuel cell group, told Wards Auto that, "We really don't make any money out of selling the fuel cell vehicles for now. ... So just by selling the fuel cell (vehicle) we could get a lot of credit points, which you could sell at a later time if you want, like Tesla does. It could be a good business model." Ahn clarified that Hyundai does not plan to cash in on those credits, but to use them to offset the rest of its vehicle lineup. Other automakers also participate in the ZEV credit system, of course, but if Anh's numbers are correct, then fuel cell vehicles earn more credits than battery electric vehicles do, so if you want to earn a lot of credits, hydrogen is a good way to go. You can find more details over at Wards Auto. *This post has been updated to mention other automakers using the ZEV scheme.

How Hyundai lost momentum, and will 'take a few years' to recover

SEOUL/DETROIT/CHONGQING, China — At a near-empty Hyundai Motor showroom in the Chinese mega city of Chongqing, the store manager is grumbling about his shortage of customers and a lack of bigger, cheaper SUV models popular in the world's largest auto market. Even with discounting of as much as 25 percent, his dealership was selling barely a hundred vehicles a month, said the manager surnamed Li. A nearby Nissan dealership was selling about 400 vehicles a month, a store manager there said. "The sales are simply poor," Li told Reuters. "Look at the Nissan store next door, they have tens of customers while we just have two." An hour's drive away is Hyundai's massive $1 billion manufacturing plant, which opened last year with a target to produce 300,000 vehicles per year. But with sales weak and the Chinese auto market slowing sharply, the factory is running at roughly 30 percent of capacity, two people with knowledge of the matter said. The sources asked not to be identified because the information was not public. Hyundai, the world's fifth largest automaker, declined to comment on the Chongqing plant's production or the showroom's sales but said it is "closely cooperating" with local partner BAIC to turn around the China business. BAIC did not respond to requests for comment. Hyundai's woes mark a major reversal for the automaker which was an early success story in China as it quickly and cheaply rolled out popular new models into a surging market. In 2009, Hyundai and partner Kia's combined sales ranked third in China after General Motors and Volkswagen. The South Korean duo now ranks ninth, and its market share in China was 4 percent last year, from more than10 percent at the beginning of this decade. Executives and industry experts say Hyundai conceded its once stronghold in the low-end segment to fast-growing Chinese rivals such as Geely and BYD. Foreign rivals not only defended their turf in premium segments but also kept pricing competitive for mass-market models, squeezing Hyundai's positioning as an affordable foreign brand, they said. In the United States, the world's second-biggest auto market, Hyundai's market share fell to 4 percent last year, near a decade low. Hyundai ran into problems in China and the United States for similar reasons: It missed shifts in consumer tastes, especially the surge in demand for SUVs, and it sought higher prices than its brand image could command, four Chinese dealers and half a dozen former and current U.S.