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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

Recharge Wrap-up: Rimac Concept One vs. Bugatti Veyron, Tesla Autpoilot in the snow

Watch the Rimac Concept_One and the Bugatti Veyron drive head-to-head along the Croatian coast. Rimac Automobili founder Mate Rimac invited the Earl of Pembroke to drive his 1,088-horsepower EV, while he'd drive Lord Pembroke's Bugatti for comparison. Besides the scenic coastal roads shown in this first film, the pair also drove on a racetrack and an airfield. More episodes – and a drag race – are to come. Watch the video above, and read more at Teslarati. Watch how Tesla Autosteer operates in the snow at night, with no lane markings and no lead vehicle. While Tesla doesn't recommend using Autopilot in these conditions, it seems to manage rather well. Even thought the system shows that it doesn't always recognize the curb, the car doesn't instruct the driver to take control. It's possible that data plays a key role when there aren't other guiding factors on the road, and Tesla's high resolution mapping and the car's GPS could help navigate when there is little sensor input. See the video and read more at Electrek. Andromeda Power shows how a Nissan Leaf rescue car can charge a Tesla Model S. Andromeda Power uses its V2V Orca Inceptive onboard charger, which is meant for CHAdeMO to CHAdeMO charging. It requires a lot of equipment, including a CHAdeMO Tesla adapter, but it's definitely one way to feed a Tesla enough juice to get to the nearest charging station. Read more at Inside EVs. Hyundai increase the range of its Tucson Fuel Cell by 30 percent. The next generation of the hydrogen powered Hyundai is expected in early 2018, and range will jump from 265 miles on a full tank to 348 miles. That surpasses the Toyota Mirai's 312-mile range, but not the 366 miles of the Honda Clarity Fuel Cell. Read more at Green Car Reports, or from the Nikkei Asian Review. Related Gallery Rimac Automobili Concept_One View 35 Photos News Source: Electrek, YouTube: KmanAuto, Teslarati, YouTube: Wilton Classic & Supercar, Inside EVs, Green Car Reports, Nikkei Asian Review Green Bugatti Hyundai Automakers Nissan Tesla Green Automakers Autonomous Vehicles Electric Supercars Videos recharge wrapup

Hyundai to recall 27,500 Genesis sedans over brake issue

Following an investigation launched by the National Highway Traffic Safety Administration earlier this week, Hyundai will reportedly recall 27,500 Genesis sedans due to braking problems. Roughly 40,000 Genesis sedans from the 2009 model year were originally under investigation, but this official recall affects vehicles from 2009 to 2012.
A Hyundai spokesperson told The New York Times that brake fluid may cause the brake control unit valves to corrode, which reduces braking power. Affected cars will have their brake fluid replaced, and if necessary, will have the control unit replaced, as well.
The original NHTSA investigation was launched after the government agency received 23 complaints from owners citing reduced braking power and increased pedal travel. One incident reportedly resulted in a crash, while another caused a driver to lose control of the car. NHTSA has not officially announced the recall as of this writing.