Auto blog

Automakers tussle over owners of 'orphan' makes

When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car.
R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those "orphan owners" have sales-hungry competitors seeing dollar signs. GM is offering Saturn owners $1,000 cash toward a Chevy Cruze, Cadillac CTS or a GMC Acadia. Ford is giving its Mercury lease customers a chance to get out of their contracts with no early-termination penalty and offering to waive six remaining payments if they drive off in a Ford or Lincoln.
Edmunds.com research shows the efforts are paying off somewhat for GM, with 39 percent of Pontiac owners, 37 percent of Hummer owners and 31 percent of Saturn owners taking delivery of another GM-branded vehicle. But that leaves as much as 69 percent of owners going elsewhere. Ford, Honda and Toyota seem to be attracting many former GM owners.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Army's first surplus Humvee auction brings in $744,000

The first public auction of surplus US Army Humvees has came and went, and to call it a rousing success would be a major understatement. Auctioneers IronPlanet Inc., unloaded 25 trucks on behalf of the Department of Defense's Defense Logistics Agency. Bidding started at a meager $10,000 for the privilege of driving home in America's most iconic military vehicle. With $744,000 changing hands, the average Humvee crossed the block for just under $30,000, while the highest winning bid was $41,000, for a 1994 vintage, and the lowest winning price was $21,500, Military.com reports. If those prices seem a smidge low, it's because they are. A quick check of AutoTrader revealed that, nationwide, the cheapest Hummer H1 was up for grabs for $31,300, while the most expensive, a 2006 H1 Alpha, was going for $149,995. Of course, there's a good reason you might want to consider the civilian model, as Military.com explains it. AM General, the Humvee's manufacturer, is pretty unequivocal on its website, saying, "The Humvee was designed for a military mission and was not designed to meet civilian safety standards." It gets worse, though. "AM General does not endorse nor support the sale of these military vehicles to the general public or private entities. AM General further opposes any use of these military vehicles by individuals or entities outside of the military context for which the vehicles are designed. AM General does not sell the military vehicle or service parts for the military vehicle to the general public." Somehow, though, we doubt that will stop those that are truly interested in the brutish military vehicle. The 25 Humvees sold in this first auction had simply been gathering dust at Utah's Hill Air Force Base, according to Military.com. Considering this auction's success, and the fact that there are apparently 4,000 more surplus Humvees sitting about, we doubt this will be the last time the military turns to auction houses to unload inventory. News Source: Military.comImage Credit: SFC Michel Sauret / US Army Hummer Auctions SUV Military Off-Road Vehicles humvee