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GM renames its Detroit-Hamtramck plant Factory Zero

Maybe we'll win, saved by zero. General Motors on Friday announced that its sprawling Detroit-Hamtramck facility, which is being retooled to build electric vehicles, has been renamed Factory Zero — as in zero emissions, along with the promise of an autonomous future in which there are zero crashes and zero congestion. The company is spending $2.2 billion to retool the plant into a futuristic facility that is flexible enough to build a variety of cars and trucks across the GM portfolio of brands. GM says that's the most it has ever spent on a production facility, and when the plant's cranking out EVs at scale it will have created 2,200 manufacturing jobs. Factory Zero's first projects will be the all-electric GMC Hummer pickup and the self-driving electric Cruise Origin, both build on GM's new Ultium battery platform, with other EVs to follow. Factory Zero should start cranking out Hummer pickups by fall 2021. A Hummer SUV will come along later. Check back with Autoblog when the Hummer is revealed next Tuesday, Oct. 20. Sustainability will be another key feature. During construction, excess concrete from pours in the plant has been used to pave roads, and stormwater runoff is being recycled to charge the factory suppression system and circulate in cooling towers. The 365-acre site also has 16.5 acres of wildlife habitat — GM says monarch butterflies hang out there, along with foxes and wild turkeys. GM says it's committed to powering all its southeast Michigan plants with sustainable energy by 2023, the rest of its U.S. facilities by 2030, and overseas plants by 2040. To that end, Factory Zero has a 30-kilowatt solar carport, and a 516-kilowatt ground-mounted solar farm, from DTE. “Factory ZERO is the next battleground in the EV race and will be GMÂ’s flagship assembly plant in our journey to an all-electric future,” said Gerald Johnson, GM executive vice president of Global Manufacturing. “The electric trucks and SUVs that will be built here will help transform GM and the automotive industry.” Related Video:     Green Hirings/Firings/Layoffs Plants/Manufacturing GM Hummer hamtramck

The electric Hummer gets a new logo

GM submitted three trademark applications to government offices here and in Canada, as discovered by GM Authority. Two applications went to the U.S. Patent and Trademark Office and the Canadian Intellectual Property Office on February 4 this year, seeking to reserve the new Hummer logo, at the top in the image above. Note, the two logos aren't to scale; they're about the same size all things being equal, but we shrunk the old mark. GM sent a second application to the USPTO on February 7 requesting the brand name "Hummer" for application to "motor land vehicles, namely, automobiles, trucks and sport utility vehicles; bicycles." True, we've seen the new Hummer script stretched across the front of the coming electric pickup in a teaser clip, but the paperwork continues the process of getting the entire continent ready for the alternate universe resurrection of one of America's most notorious brands.     In 2010, gas prices were in orbit, GM committed to closing the Hummer brand, vandals were setting fire to the scattered Hummers left on dealer lots, the Chevrolet Corvette ZR1 made 638 horsepower, the eco-minded revered the Toyota Prius and the Tesla Model S was still two years away. In that year, it would have been hard to say something more bonkers than, "Hummer's coming back in ten years as an electric pickup, its top trim making 1,000 horsepower and 11,500 pound-feet of torque." But here we are. The new logo's squareness connects it to the resolute bluntness of the old mark, yet the thinner font and chopped corners both modernize the old logo and lessen its truculence. The brand appears headed the same way, with lurid specs and square-jawed looks just like old times, but having in LeBron James a more modern take on the hardcore male vibe than it once got from (unpaid) association with guys like Arnold Schwarzenegger. To be fair, old Hummer commercials always featured women in the driver's seat, or men and young boys dreaming of big adventures, or Regis Philbin chatting up models, but the marketing department couldn't — or didn't want to — outrun the lineup's reputation on the street. We'll see how the electric version and its “incredible on- and off-road capability" fare. According to the teaser site, the new Hummer's debut is still on track for May 20. If the brand manages to recreate the old H3T pickup but with an electric powertrain, it's got one buyer right here lined up already. Related Video:

GMC Hummer pickup and SUV previewed in video, set to be revealed in fall

GMC has just provided us with our first good look at the upcoming Hummer EV pickup and SUV. A video was posted online previewing the two models that also happens to feature LeBron James. From clay sculptures to prototypes in various levels of completeness, GM is allowing the world a sneak preview of what’s to come. A couple of the more revealing images come in silhouette photos of both the truck and SUV at the end of the video. The truck has a big four-door crew cab and an exceptionally small bed behind it. The angle from cab to bed is also notable. ItÂ’s not easy to see exactly whatÂ’s going on since itÂ’s shrouded in darkness, but when we saw the Hummer pickup, it was rocking sail panels that resemble the ones on the truck weÂ’re looking at. The truckÂ’s general shape is off-road oriented with squared-off, sharp lines tracing the entire silhouette. Its big, knobby tires and blocky wheels are clear indicators of what GM was aiming for with this electric pickup. As for the SUV, comparisons to the Ford Bronco four-door will be inevitable. If our eyes are picking up the scale of this photo correctly, though, the Hummer SUV appears to be a slightly larger vehicle than the four-door Bronco is. Although, the wheelbase for the SUV is shorter than that of the Hummer truck. ThatÂ’ll help it off-road. Those small bumpers and short overhangs along with the bumper cutouts should be hugely beneficial to approach and departure angles, as well. Hummer EV prototype View 6 Photos GMCÂ’s shots of the Hummer in the studio are equally as revealing. We can see what looks to be an intense front skid plate and two big tow hooks. In addition to the off-road gear, GMC has allowed a look at the frunk. The front “grille” is one piece with the hood of the truck, so the whole assembly pulls up. That makes for what appears to be a very easy-to-load front trunk compared to other EVs that force you to lift items up and over the front of the car. The whole removable roof assembly is exposed in this video, too. We can see the crossbars that the removable panels attach to and also what the truck looks like with the tops removed. The SUV appeared to have removable roof panels from our short glimpse of it in a studio awhile back. Other new details GM mentioned in the video include Adrenaline Mode, Crab Mode and Next-Gen Super Cruise. We donÂ’t know what Adrenaline Mode or Crab Mode do yet, but theyÂ’re certainly off-road modes that GM has designed specifically for this electric Hummer.