2006 Hummer H3 on 2040-cars

Auto blog

Mil-Spec 006 Hummer H1 born into the darkness

Mil-Spec Automotive is up to build number six of its Hummer H1s, this one a customer commission for someone with the last name "Bane." This marks the halfway point in the Launch Edition series of 12 models that will run through to next year. Per customer request, the template started with Build 002, also a four-door slantback, but deviates in a few functional ways. That starts with the four-door slantback variant, but this one gets a much larger rear window. The Bold Body and Tire Package stretches horizontal footprint by eight inches, the bodywork by seven inches. Fender flares hulk over 20-inch gun-black rims wearing 38-inch Nitto Grappler tires. Build 006 shuns the executive interior package on Build 002, putting its cushiness on the outside with the Air-Ride Package. That installs eight-way adjustable shocks all around and automatic ride height adjustment. Sounds like the buyer could need it, since the newest unit also gets the 12K Package that ups GVWR to 12,000 pounds, with beefier axles, springs and braking. A 6.6-liter Duramax diesel sits beneath the $1,299 functional hood scoop, the oil-burner's output rated at 500 horsepower and 1,000 pound-feet of torque. And no road trip to Sonora or Medellin would be complete without a 12,000-pound Warn winch, lavish front brush guard and heavy duty rear step bumper, aluminum snorkel, 60-inch overhead light bar, and Paracord interior door handles. We'd think a locking front axle would be a given on this kind of rig, but apparently this H1 makes do with an ARB air locker on the rear. The brief for the design was "simple yet dramatic." Job done, we'd say, with Build 006 terrorizing the ground like black thunder. The price gets attention just as well: $295,039. This kind of drama doesn't come cheap. Featured Gallery Mil-Spec 006 Hummer H1 View 13 Photos News Source: Mil-Spec Automotive Hummer Truck Luxury Off-Road Vehicles Special and Limited Editions hummer h1

GM to accelerate its EV strategy — Cadillac could be all-electric by 2025

General Motors will roll out details of an expanded and accelerated electric vehicle strategy on Thursday in an effort to convince investors it can be a serious competitor to Tesla, people familiar with the plans said. GM Chief Executive Mary Barra, who is scheduled to speak at a conference hosted by Barclays, is expected to say the automaker is ready to spend more on electric models by 2025 than the $20 billion previously outlined, the sources said. Supplier sources said previous plans to make the Cadillac brand all-electric by 2030 are being sped up, possibly to 2025, and other sources said that acceleration will be repeated in other brands and in segments such as commercial vans. Asked about the Thursday appearance, a GM spokeswoman called talk of increased spending speculative and declined to give details. The Detroit automaker is also expected to discuss a new timeline for many of the EVs to follow those already identified, such as the GMC Hummer EV pickup and Cadillac Lyriq crossover, people familiar with the plans said. Lyriq (shown above) is slated to go into production in late 2022, but GM officials have been stung by criticism the automaker was bringing the vehicle to market too late, one source said. "The pull-ahead in programs is real and the organization is really doubling down on speeding up product development," the source said. Barra and other GM executives have been signaling the automaker's EV acceleration plans. She said earlier this month GM would boost capital spending over the next three years to speed EV development and was talking with other automakers about partnerships to develop more vehicles using GM's battery technology. Last week, a GM executive said the company had pulled forward the rollout of two "major" EV programs, and GM officials have touted the faster 18-month development time for the Hummer truck. Tesla's soaring market capitalization, and growing pressure from regulators to phase out carbon-emitting engines, has put pressure on established automakers to respond to investors who view their internal combustion lineups as outmoded and doomed in the long run. A critical part of GM's pitch to investors has been its new Ultium batteries, which it estimates will offer an electric driving range of 400 miles or more on a single charge. It is building a battery plant with Korean battery maker LG Chem in northeast Ohio.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding