Nice 2005 Hummer H2 Electric Blue on 2040-cars

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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Robby Gordon withdraws from 2016 Dakar after stupid accident

Accidents are bound to happen in motorsports, and for that very reason, modern racing vehicles are built to a very high standard of safety. Unfortunately, the accident that caused Robby Gordon to withdraw from the 2016 Dakar Rally involved a road-going Hummer H2 driven by members of the American racing driver's support staff – a vehicle without racing harnesses or roll cages. As the video above shows, this is one accident that was completely avoidable. According to news reports flowing out of Argentina, Gordon had already finished the 13th and final stage of Dakar and was driving his HST Gordini competition truck on a highway headed to the podium where all the back-patting, trophy presentations, and champagne sprays typically happen. Along the way, someone from Gordon's crew decides to pass some bottles and paper bags, window-to-window, from a support vehicle to Gordon's race machine. At about 80 miles per hour. Does that sound like a bad idea to anyone else? And a bad idea it ultimately was. Gordon swerved one too many times to get closer to his support car, coming into contact with it and causing what looks to be a pretty bad accident. Making matters worse, a member of Gordon's team was hanging halfway out of an open window with bottles in hand at the time of the accident. Reports indicate there were two injuries. Thankfully, everyone will apparently recover. It's not clear where exactly Gordon would have finished had he not withdrawn. It is clear, however, that this was a stupid maneuver that never should have happened. For those keeping track, this latest incident isn't the first time Robby Gordon has been involved in an off-road rally accident, having injured a spectator in the 2015 Baja 500. According to Autoblog.com.ar (no relation), Gordon's Dakar accident is under investigation. News Source: Autoblog.com.ar, YouTube Motorsports Hummer Safety Racing Vehicles Videos Dakar Rally robby gordon

2024 GMC Hummer EV SUV Edition 1 back on the market after charity auction

The charity auctions at this year's Barrett-Jackson event in Arizona pulled in the usual millions for good causes. Nevertheless, there were no shocking result among the sales like the 2023 Chevrolet Corvette VIN 001 that hammered for $3.7 million in 2022 or the 2022 GMC Hummer EV pickup VIN 001 that hammered for $2.5 million in 2021. In fact, the best result for hammer prices this year was a GMC Hummer EV SUV VIN001 that brought in $500,000, quite a ways down on its bedded sibling. Seems the purchaser decided a little bit of battery-electric arbitrage might be the play, because the SUV is going back up for sale. As caught by CarBuzz, a new member to the Hummer Chat forum started a thread, "Barrett Jackson VIN #1 SUV available." According to the poster who calls himself Bill, "Tread Lightly, the charity organization that the funds went to, aligns well with our company and we were excited to participate with them, however, the Hummer should go to a true enthusiast or collector." The post says Barrett-Jackson "is interested in" putting the Hummer in front of audiences at the Palm Beach auction event April 13-15 or at the Vegas event June 22-24. The vehicle's apparently been built and will be titled in Arizona. It's a loaded Edition 1 in Moonshot Green Matte with a Lunar Shadow interior and three motors making roughly 830 horsepower. There are transparent sky panels that open to create the open-air "Infinity Roof," 14-speaker Bose audio, Super Cruise, Crab Walk and Watts to Freedom mode. Naturally, the seller is willing to part with this bit of history before April and at first said he is ready to "consider a reasonable offer for the vehicle." We're not sure if that means more than $500,000. If so, and without the charity component — the reason these vehicles bring in so much money so often — we suspect such an asking price would be a tough draw. A look at Cars & Bids results for GMC Hummer EV pickups in Edition 1 trim shows prices that regularly surpassed $200,000 last summer are now down to around $160,000. However, two posts later, Bill says his company is "open to all offers."  The Hummer EV SUV Edition 1 retail version will reach begin reaching owners by the end of Q1 this year, which isn't far away. It cost $105,595 when it could be reserved.