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SEMA 2010: Zero South Biodiesel Electric Hummer shows its guts

Zero South Biodiesel Electric Hummer - Click above for high-res image gallery
Zero South, a company that popped up at SEMA in 2008, is back again with its Biodiesel Electric Hummer. The heavily modified H1 rides on tracks at all four corners - a necessary modification, since this Hummer is designed for an expedition to the South Pole.
The trip is going to be documented by Chris Paine, who's best known for the film Who Killed the Electric Car? It was reported back in 2008 that the vehicle was going to be driven by Buzz Aldrin and Apple co-founder Steve Wozniak. The film is called Drive Around the World and was shot in 3D. Drive Around the World is also the name of an organization that works to inspire an urge to explore while raising money for various charities. The H1 shown above is Zero South's vehicle for participating in these expeditions.

Army's first surplus Humvee auction brings in $744,000

The first public auction of surplus US Army Humvees has came and went, and to call it a rousing success would be a major understatement. Auctioneers IronPlanet Inc., unloaded 25 trucks on behalf of the Department of Defense's Defense Logistics Agency. Bidding started at a meager $10,000 for the privilege of driving home in America's most iconic military vehicle. With $744,000 changing hands, the average Humvee crossed the block for just under $30,000, while the highest winning bid was $41,000, for a 1994 vintage, and the lowest winning price was $21,500, Military.com reports. If those prices seem a smidge low, it's because they are. A quick check of AutoTrader revealed that, nationwide, the cheapest Hummer H1 was up for grabs for $31,300, while the most expensive, a 2006 H1 Alpha, was going for $149,995. Of course, there's a good reason you might want to consider the civilian model, as Military.com explains it. AM General, the Humvee's manufacturer, is pretty unequivocal on its website, saying, "The Humvee was designed for a military mission and was not designed to meet civilian safety standards." It gets worse, though. "AM General does not endorse nor support the sale of these military vehicles to the general public or private entities. AM General further opposes any use of these military vehicles by individuals or entities outside of the military context for which the vehicles are designed. AM General does not sell the military vehicle or service parts for the military vehicle to the general public." Somehow, though, we doubt that will stop those that are truly interested in the brutish military vehicle. The 25 Humvees sold in this first auction had simply been gathering dust at Utah's Hill Air Force Base, according to Military.com. Considering this auction's success, and the fact that there are apparently 4,000 more surplus Humvees sitting about, we doubt this will be the last time the military turns to auction houses to unload inventory. News Source: Military.comImage Credit: SFC Michel Sauret / US Army Hummer Auctions SUV Military Off-Road Vehicles humvee

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding