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2022 Rivian R1T vs. 2022 Ford F-150 Lightning vs. GMC Hummer EV Pickup | How they compare on paper

The 2022 Rivian R1T has arrived, ushering in the era of the production electric pickup truck. The Rivian reviews are in, and spoiler alert: They're pretty good. Curious how the new battery-powered truck stacks up to its forthcoming competitors? Well, you've come to the right place. Rivian beat all of Detroit's big automakers to market in the half-ton segment, but probably not by the margin the startup would have liked. Ford's answer is the F-150 Lightning, which is due to enter production early next year, coming hot on the heels of GM's first entry into the space – the GMC Hummer EV pickup – which is scheduled to come off the line late this fall. While all three are pickups, they're aimed at distinctly different buyers, as a perusal of their specifications will reveal. Let's have a look, shall we?   Disclaimer: Before we dive in on this one, we'd like to note that while we've made our best effort to verify the specs provided, the Rivian is brand-new and the others are still in the prototype phase. Some of these figures may be inaccurate or may simply change before production. This is all hypothetical until you can actually cross-shop them anyway, right? Cool. End disclaimer. Let's start with the powertrains. They're all battery-electric trucks engineered on a modular rear-wheel-drive configuration engineered to accommodate (theoretically, anyway) up to four electric drive units. Rivian actually makes the most use of this with a quad-motor setup producing 835 horsepower and 908 pound-feet of torque with its high-output initial model. GMC's three-motor Hummer has the R1T beat with its estimated 1,000-horsepower output, while Ford's (also three-motor) comes in with a far more modest 563 horses. This is an excellent illustration of our above point that these are not all engineered for the same crowd. Ford's F-150, which comes in at a lower price point, is meant to be far more mainstream, as its power output suggests.  This theme continues when we look at the dimensions. Despite the image "Hummer" may conjure, GMC's entry actually needs the shallowest parking space. The Rivian is right behind it, with the work-truck-spec Ford extending more than a foot longer than either. What the Hummer lacks in length, it makes up for in girth. It's the widest by a good 5 inches. The Rivian is only slightly pudgier than the F-150, but it's much closer at that end of the scale.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Hummer H2 burns to a crisp; now the owner won't need the hoarded gas

Here's your daily Autoblog public service announcement: Don't hoard gasoline, but if you do, absolutely do not let 20 gallons of it catch fire inside your 2004 Hummer H2. You might end up, as a Florida owner learned the hard way, with a very crispy Hummer. According to CBS affiliate WABI, in Citrus County Fire Rescue was called out to the scene at a Homosassa, Florida, Texaco station yesterday morning. The Hummer owner had just filled four five-gallon jerry cans' worth of fuel and placed them in the back of the vehicle. It's not clear what started the fire, but when emergency crews arrived the SUV was already, as the kids say, fire. The vehicle was a total loss. Photos show it completely singed and missing the hood and windows. One fender sat forlornly on the ground nearby. One injury was reported, but the individual refused to be taken to the hospital. The Florida Department of Environmental Protection was called in to handle the fuel cleanup. There's been a run on gasoline across the eastern seaboard due to a shortage caused by Colonial Pipeline, one of the major refined petroleum pipelines on the East Coast. Due to lax cybersecurity measures, the company fell victim to a ransomware attack, which shut down its operations over the weekend. Hackers based in Russia demanded a payout of $5 million to release control of Colonial Pipeline's computer systems, and Colonial paid up and has since resumed operations. Between fires, fights and admonitions by politicians not to hoard — probably one of the few things Florida Gov. Ron DeSantis and President Joe Biden agree on — that's probably good advice to follow. Gas stations should be resupplied in many affected areas within days. In Tampa, Florida, a third of the city's gas stations were out of fuel on Thursday. In Miami, outages stood at nearly 40% and growing as residents rapidly filled up their tanks. The outages would make sense if the largest U.S. gasoline pipeline served those cities. But it does not. South Florida is seeing the worst outages among areas not directly impacted by the line closure. "If you want a perfect case for where hoarding has made the situation what it is, that's southern Florida," said Patrick De Haan, head of petroleum analysis at GasBuddy. "They should not be having any issues at all - they get gasoline from a barge." Statewide, about a third of gas stations are out of product, according to GasBuddy.