2008 Hummer H2 W Adventure Package- 74k Miles on 2040-cars

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Architects design home made entirely of Hummers

Architects Craig Hodges and HsinMing Fung joined forces in 1984 to create their agency HplusF. Since then, the pair have gone on to apply their stylistic skill to the UCLA library, Hollywood Bowl, Egyptian Theater and a number of other works of architectural art. HplusF also tackles unique installations and showpieces, one of which involves the now-departed Hummer brand.
What could easily be a luxury apartment in the video game Fallout 3 is in fact HplusF's HummerHaus. Eight identical Hummer body shells wrap around a a steel skeleton to form a living space like no other.
Of course, this is merely a concept, but it's a rather interesting one. Could old vehicles be rehabbed into affordable living spaces? Could the Hummer body have a new lease on life after it was cut from the General Motors family?

MEV rocks up with electric mini Hummer HX

2011 MEV Hummer HX - Click above to watch the video after the jump
The 2008 Hummer HX concept was supposed to be General Motors' answer to the Jeep Wrangler. To put it mildly, that failed to materialize. General Motors killed Hummer as part of its bankruptcy-induced limb severing in 2009, before the HX could be brought to fruition as the H4, as had been rumored.
For those of you who wish the HX had indeed surfaced, we have some excellent news: My Electric Vehicle, or MEV, has appropriated the HX concept, added an electric drivetrain and created the MEV Hummer HX. The MEV HX is a fully electric golf cart resort vehicle, licensed by GM and sporting Hummer wheels and skid plates.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding