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Trademark application points to evolution of new Hummer EV logo

A trademark application has revealed yet another evolution of the logo expected to adorn GMC's new Hummer EV pickup truck, bringing back the big "H" badge utilized on the H2 and H3 model lines of the expanded SUV lineup's heyday.  The image included with the filing depicts a logo that should be familiar to Hummer fans (or really any American who left their house between 2003 and 2010), with "EV" supplanting the old numerical model indicator. The "Hummer" and "EV" typeface appears to be a direct lift from a filing that surfaced back in April.  This should provide some comfort to folks who are fans of the idea of a future-proofed, all-electric pickup, but want something that embodies the charisma and road presence of the models sold in Hummer's now-deceased, not-so-environmentally-spectacular incarnation. While we don't yet know really any details of the new all-electric SUV, we do know it will be sold via GMC dealers, meaning the revived nameplate will not bring the rest of the Hummer brand along with it.  We haven't really seen much of the new truck, save for teasers and hints here and there. Even the "reveal" back in June only gave us a vague, big-picture look at the truck's silhouette, and various companion images and videos have hinted at features such as a removable roof assembly.  The truck’s general shape is off-road oriented with squared-off, sharp lines tracing the entire silhouette. Its big, knobby tires and blocky wheels are clear indicators of what GM was aiming for with this electric pickup. As for the SUV, comparisons to the Ford Bronco four-door will be inevitable. If our eyes are picking up the scale of this photo correctly, though, the Hummer SUV appears to be a slightly larger vehicle than the four-door Bronco is. Although, the wheelbase for the SUV is shorter than that of the Hummer truck. ThatÂ’ll help it off-road. Those small bumpers and short overhangs along with the bumper cutouts should be hugely beneficial to approach and departure angles, as well. GMCÂ’s shots of the Hummer in the studio are equally as revealing. We can see what looks to be an intense front skid plate and two big tow hooks. In addition to the off-road gear, GMC has allowed a look at the frunk. The front “grille” is one piece with the hood of the truck, so the whole assembly pulls up. That makes for what appears to be a very easy-to-load front trunk compared to other EVs that force you to lift items up and over the front of the car.

Hummer EV SUV official range announced: 3X truck tops 350 miles

The first run of GMC Hummer EVs were in one single specification: pickup truck in Edition 1 with all the off-road goodies. The most pertinent of those off-road upgrades to electric range being the 18-inch wheels with mud-terrain tires. And it was rated for 329 miles. But now, there are more Hummer variants. The pickup truck is now available with a 3X trim that comes standard with more efficient all-terrain tires wrapped around 22-inch wheels, and there's the SUV with both trims and both types of tires, not to mention a smaller battery pack. And now we have the official range estimates for them. We'll start with the Hummer EV SUV, since all of the official range ratings are new to us. The tires are the key factor, with the all-terrain equipped Edition 1 and 3X both managing 314 miles of range. Yes, this is less than even the mud-terrain-equipped truck, but that's mainly because the shorter length of the SUV means it has fewer battery cells and capacity. It has about 170 kWh of capacity versus the truck's 200+. Adding the Extreme Off-Road Package and its more aggressive tires drops range to 298 miles. The Four-Wheel-Steer system lets the 2022 GMC HUMMER EV Pickup m View 17 Photos As with the SUVs, the Hummer EV truck gets a solid range boost to 355 miles when it's not equipped with the off-road package. There's another benefit to the regular all-terrains on the Hummer EV truck: towing capacity. At 8,500 pounds, it can tow an extra 1,000 pounds over the models with the off-road package. GMC also notes that another potential benefit to the all-terrain-equipped trucks is a suspension tuned for better on-road handling. And our experience has shown that even Hummer with the off-road package isn't too shabby on pavement. Of course, skipping the off-road package will also save you some money, as will opting for the 3X trims. So unless you're really going off-road seriously, and would make regular use of the extra skid plates, under-truck camera and chunky tires, the standard suspension and tire setup really is the way to go. Related video:

Low gas prices bring the Hummer back to life

It took more than the high cost of gas to kill off the Hummer brand, but the military/civilian vehicle's near-endless need for fuel didn't help sales when gas prices started to climb. Turns out, there is still a thirst for the gas-devouring vehicle in the US. The evidence is anecdotal at best, but since we know prices at the pump can change car shopping behavior in America, the idea that more people want a Hummer now than they have these past few years doesn't surprise us at all. Gas prices in the US are currently sitting at $2.926 a gallon, on average, much lower than the $3.186 per gallon they were a year ago and below $3 a gallon for the first time since 2010. According to the Washington Post, this is causing a slight uptick in used Hummer H1 sales. With a fuel consumption rate of around 12 miles per gallon, every penny drop in gas prices has a big impact on the H1's running costs. Read more on the newfound Hummer lust at the WaPo, including how online interest in H1s was up 11 percent at Autotrader last month. Late last month, TrueCar issued a report on the recent increase in new vehicle sales of large SUVs and pick-up trucks, thanks to falling fuel costs. TrueCar president John Krafcik said in a statement that, "Hybrid popularity is waning, and the country's love of the full-size pickup truck is remarkable.'' Looks like that love extends to the used lot as well. Anyone know someone who has re-joined the Hummer brigade? News Source: Washington PostImage Credit: Carolyn Kaster / AP Green Hummer Gas Prices hummer h1