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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Hummer H2 burns to a crisp; now the owner won't need the hoarded gas

Here's your daily Autoblog public service announcement: Don't hoard gasoline, but if you do, absolutely do not let 20 gallons of it catch fire inside your 2004 Hummer H2. You might end up, as a Florida owner learned the hard way, with a very crispy Hummer. According to CBS affiliate WABI, in Citrus County Fire Rescue was called out to the scene at a Homosassa, Florida, Texaco station yesterday morning. The Hummer owner had just filled four five-gallon jerry cans' worth of fuel and placed them in the back of the vehicle. It's not clear what started the fire, but when emergency crews arrived the SUV was already, as the kids say, fire. The vehicle was a total loss. Photos show it completely singed and missing the hood and windows. One fender sat forlornly on the ground nearby. One injury was reported, but the individual refused to be taken to the hospital. The Florida Department of Environmental Protection was called in to handle the fuel cleanup. There's been a run on gasoline across the eastern seaboard due to a shortage caused by Colonial Pipeline, one of the major refined petroleum pipelines on the East Coast. Due to lax cybersecurity measures, the company fell victim to a ransomware attack, which shut down its operations over the weekend. Hackers based in Russia demanded a payout of $5 million to release control of Colonial Pipeline's computer systems, and Colonial paid up and has since resumed operations. Between fires, fights and admonitions by politicians not to hoard — probably one of the few things Florida Gov. Ron DeSantis and President Joe Biden agree on — that's probably good advice to follow. Gas stations should be resupplied in many affected areas within days. In Tampa, Florida, a third of the city's gas stations were out of fuel on Thursday. In Miami, outages stood at nearly 40% and growing as residents rapidly filled up their tanks. The outages would make sense if the largest U.S. gasoline pipeline served those cities. But it does not. South Florida is seeing the worst outages among areas not directly impacted by the line closure. "If you want a perfect case for where hoarding has made the situation what it is, that's southern Florida," said Patrick De Haan, head of petroleum analysis at GasBuddy. "They should not be having any issues at all - they get gasoline from a barge." Statewide, about a third of gas stations are out of product, according to GasBuddy.

The GMC Hummer EV could spawn a smaller electric truck

Over 90,000 motorists have reserved a GMC Hummer EV, and the truck's relative popularity has convinced executives to consider launching a smaller and presumably more affordable model. While nothing is official yet, the Hummer EV's smaller sibling could be a midsize pickup. Citing "people familiar with the matter," Automotive News reported a smaller Hummer EV exists in the design studio that General Motors operates in California. There's no word on what it looks like yet, though it presumably borrows at least some of the rugged-looking styling cues that characterize the controversial, 9,200-pound truck. Interestingly, the smaller model could bring the Hummer name to Europe. It's too early to provide technical specifications. The model hasn't received the proverbial green light for production but Automotive News added that it's a "priority project" and that it has "a good chance of going into production." If and when it does, it's reasonable to assume the truck will use the Ultium battery technology found under the full-size Hummer EV, among other electric models from General Motors. GMC hasn't commented on the report, and it hasn't announced plans to launch a second Hummer-branded electric pickup. If the report is accurate, the baby Hummer is at least a couple of years away from hitting showrooms. First, the Hummer EV SUV will enter production. We've been here before: a downward expansion is exactly how the now-defunct Hummer brand was born. The military-bred H1 spawned the H2 for 2002 and the H3 for 2006. An even smaller off-roader previewed by the 2008 HX concept was planned but ultimately canned. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.