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Hummer will return as an EV nameplate in 2022

General Motors will bring the Hummer name back to market with an electric vehicle, ending a 10-year hiatus with the introduction of a low-volume 4x4 pickup to go on sale in 2022 as part of the GMC lineup. The Wall Street Journal reported Friday that GM is working on an offering similar to Jeep's Gladiator pickup, and at least initially, the paper says, the "Hummer" name revival will not extend beyond that model.   The choice to revive Hummer as GMC gives GM flexibility in selling what it projects to be a low-volume model without having to support an entire brand, which would require dealer and service network support, which could potentially prove to be both costly and even legally challenging, as holders of existing franchises would likely want a piece of the action.  GM's choice to shutter the brand in the wake of bankruptcy and restructuring back in 2010 was met with resistance from franchise holders. At the time, Hummer's image of gas-guzzling excess ran afoul of GM's goals to produce affordable hybrid and electric vehicles for the masses.  GM wanted the Chevrolet Volt to be the public face of its future, rather than a V8-powered SUV. Unconfirmed rumors of Hummer's return have been circulating for quite some time. In June of last year, rumblings of an all-electric revival made headlines when GM president Mark Reuss professed his love for the discontinued brand.  While this report is far from official, we won't have to wait long for hard confirmation, as Los Angeles Lakers superstar LeBron James has been lined up to front the nameplate's return in a Super Bowl commercial spot. We expect the re-launch will be teased ahead of the NFL championship game on Feb. 2.  Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Maniac intentionally crashes Hummer into Virginia diner

A Virginia man is in police custody today after ramming his SUV into a restaurant and causing a massive fire. Employees at the Silver Diner in McLean, VA were in the middle of the lunch rush when around 12:30 p.m., according to NBC Washington, a gray Hummer crashed into the restaurant's front door. The SUV driver backed the vehicle up and rammed the building again, striking a patron and trapping him between the SUV and the door. The driver rammed the restaurant a third time and his Hummer burst into flames. "There was total pandemonium in the restaurant," Will Yeatman, a witness who was having coffee at the diner at the time of the incident, told NBC. A chaotic video shot by Yeatman shows people in a state of panic, screaming, or dragging the wounded away from the burning vehicle. Some witnesses tried to save the Hummer driver from his burning vehicle, but he tried to fight them off. "He was fighting," witness Janie Watkins told NBC. "He said, 'Get away from me. Leave me alone, leave me alone." He was eventually extracted from the vehicle after witnesses cut his seat belt and pulling him out. The driver, whose name has not been released, was identified as an employee of the restaurant who had taken bereavement leave on April 5. He had been an employee of the restaurant for two years, and in an official statement the Silver Diner stated that the company had "no indication that the employee would harm himself or others." The unnamed employee was fired in the wake of the incident. Three people were taken to a local hospital, and one victim was treated at the scene. Police have not indicated yet whether the driver will be charged with a crime. Related Video: News Source: NBC Washington Weird Car News Hummer Driving Safety SUV Videos car fire

GMC has received 65,000 Hummer EV orders so far

The GMC Hummer pickup truck only just went on sale, and already there's word from company brass that demand is higher than expected. According to a report from CNBC, Duncan Aldred, global vice president of GMC, said the automaker has received more than 65,000 combined orders for the current electric truck and upcoming SUV. What's more, the number of customers converting reservations into orders is humming along at 95%, which is also higher than the company projected. "Production’s actually slightly ahead of plan and weÂ’re putting things in place now to actually expedite that as well, so we can deliver these reservations quicker than we originally thought," Aldred said, adding that new orders placed today probably won't result in a delivered vehicle until 2024. "WeÂ’re doing all the studies on that and weÂ’re confident we can go a lot quicker than we originally thought," Aldred said, "But it still means a reservation now probably means delivering in Â’24." The version of the Hummer pickup that's currently being built is the highest-spec Edition 1 model. That truck ran at least $110,295, but since it's already sold out, new customers will be looking at Hummer EV 3X that starts right around the $100,000 mark before any optional equipment is added (and assuming you can find a dealer that won't try to jack up the price). At some unspecified point in the next year or so, GMC will start building a lower-cost Hummer 2X for $89,995. A year or so later, the  $79,995 Hummer EV 2 will make its debut. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.