2005 Hummer H2 Base Sport Utility 4-door 6.0l, Less Than 35k Miles, Navigation on 2040-cars

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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Robby Gordon withdraws from 2016 Dakar after stupid accident

Accidents are bound to happen in motorsports, and for that very reason, modern racing vehicles are built to a very high standard of safety. Unfortunately, the accident that caused Robby Gordon to withdraw from the 2016 Dakar Rally involved a road-going Hummer H2 driven by members of the American racing driver's support staff – a vehicle without racing harnesses or roll cages. As the video above shows, this is one accident that was completely avoidable. According to news reports flowing out of Argentina, Gordon had already finished the 13th and final stage of Dakar and was driving his HST Gordini competition truck on a highway headed to the podium where all the back-patting, trophy presentations, and champagne sprays typically happen. Along the way, someone from Gordon's crew decides to pass some bottles and paper bags, window-to-window, from a support vehicle to Gordon's race machine. At about 80 miles per hour. Does that sound like a bad idea to anyone else? And a bad idea it ultimately was. Gordon swerved one too many times to get closer to his support car, coming into contact with it and causing what looks to be a pretty bad accident. Making matters worse, a member of Gordon's team was hanging halfway out of an open window with bottles in hand at the time of the accident. Reports indicate there were two injuries. Thankfully, everyone will apparently recover. It's not clear where exactly Gordon would have finished had he not withdrawn. It is clear, however, that this was a stupid maneuver that never should have happened. For those keeping track, this latest incident isn't the first time Robby Gordon has been involved in an off-road rally accident, having injured a spectator in the 2015 Baja 500. According to Autoblog.com.ar (no relation), Gordon's Dakar accident is under investigation. News Source: Autoblog.com.ar, YouTube Motorsports Hummer Safety Racing Vehicles Videos Dakar Rally robby gordon

GMC and EarthCruiser to collaborate on Hummer EV Pickup overlander project

GMC just announced a collaboration with overlanding vehicle builder EarthCruiser, and the end result is going to provide us with a co-developed Hummer EV Pickup. The photo you’re looking at above is the first teaser for whatÂ’s to come of the partnership. The Hummer team will be working with EarthCruiserÂ’s research and design division to develop an overland upfit solution for EVs that it says will initially be integrated into the Hummer EV Pickup. In case you werenÂ’t familiar with EarthCruiser, theyÂ’re the people that have made utterly wild overlanding vehicles like the Terranova, FX and EXP. Needless to say, EarthCruiser makes some pretty rad stuff, and none of it is cheap. GMC says this collaboration will look to use EarthCruiserÂ’s expertise gained from developing its vehicles to create an overlanding solution for the Hummer. We should expect to see EarthCruiserÂ’s engineering technologies integrated into the vehicle, which will allow the Hummer to go even further off-road and provide the ability for owners to live with their trucks in the wilderness.  The one snag with overlanding in EVs is the typically long journeys away from civilization. As an example, the EarthCruiser XP and EXP feature 60-gallon fuel tanks to ensure you can get to where you need to go and power the living situation for a long time once youÂ’re there. WeÂ’ll be interested to hear what GMC and EarthCruiser have to say about the challenges presented by overlanding in an EV. Already visible in the teaser image is what looks like a solar panel-filled roof and rear side pods for supplies. The concept truck will be presented in late summer 2023, and while no date for a production vehicle was provided, itÂ’s likely that the final truck will come soon after. Related video: