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2024 GMC Hummer EV SUV Edition 1 back on the market after charity auction

The charity auctions at this year's Barrett-Jackson event in Arizona pulled in the usual millions for good causes. Nevertheless, there were no shocking result among the sales like the 2023 Chevrolet Corvette VIN 001 that hammered for $3.7 million in 2022 or the 2022 GMC Hummer EV pickup VIN 001 that hammered for $2.5 million in 2021. In fact, the best result for hammer prices this year was a GMC Hummer EV SUV VIN001 that brought in $500,000, quite a ways down on its bedded sibling. Seems the purchaser decided a little bit of battery-electric arbitrage might be the play, because the SUV is going back up for sale. As caught by CarBuzz, a new member to the Hummer Chat forum started a thread, "Barrett Jackson VIN #1 SUV available." According to the poster who calls himself Bill, "Tread Lightly, the charity organization that the funds went to, aligns well with our company and we were excited to participate with them, however, the Hummer should go to a true enthusiast or collector." The post says Barrett-Jackson "is interested in" putting the Hummer in front of audiences at the Palm Beach auction event April 13-15 or at the Vegas event June 22-24. The vehicle's apparently been built and will be titled in Arizona. It's a loaded Edition 1 in Moonshot Green Matte with a Lunar Shadow interior and three motors making roughly 830 horsepower. There are transparent sky panels that open to create the open-air "Infinity Roof," 14-speaker Bose audio, Super Cruise, Crab Walk and Watts to Freedom mode. Naturally, the seller is willing to part with this bit of history before April and at first said he is ready to "consider a reasonable offer for the vehicle." We're not sure if that means more than $500,000. If so, and without the charity component — the reason these vehicles bring in so much money so often — we suspect such an asking price would be a tough draw. A look at Cars & Bids results for GMC Hummer EV pickups in Edition 1 trim shows prices that regularly surpassed $200,000 last summer are now down to around $160,000. However, two posts later, Bill says his company is "open to all offers."  The Hummer EV SUV Edition 1 retail version will reach begin reaching owners by the end of Q1 this year, which isn't far away. It cost $105,595 when it could be reserved.

Trademark application points to evolution of new Hummer EV logo

A trademark application has revealed yet another evolution of the logo expected to adorn GMC's new Hummer EV pickup truck, bringing back the big "H" badge utilized on the H2 and H3 model lines of the expanded SUV lineup's heyday.  The image included with the filing depicts a logo that should be familiar to Hummer fans (or really any American who left their house between 2003 and 2010), with "EV" supplanting the old numerical model indicator. The "Hummer" and "EV" typeface appears to be a direct lift from a filing that surfaced back in April.  This should provide some comfort to folks who are fans of the idea of a future-proofed, all-electric pickup, but want something that embodies the charisma and road presence of the models sold in Hummer's now-deceased, not-so-environmentally-spectacular incarnation. While we don't yet know really any details of the new all-electric SUV, we do know it will be sold via GMC dealers, meaning the revived nameplate will not bring the rest of the Hummer brand along with it.  We haven't really seen much of the new truck, save for teasers and hints here and there. Even the "reveal" back in June only gave us a vague, big-picture look at the truck's silhouette, and various companion images and videos have hinted at features such as a removable roof assembly.  The truck’s general shape is off-road oriented with squared-off, sharp lines tracing the entire silhouette. Its big, knobby tires and blocky wheels are clear indicators of what GM was aiming for with this electric pickup. As for the SUV, comparisons to the Ford Bronco four-door will be inevitable. If our eyes are picking up the scale of this photo correctly, though, the Hummer SUV appears to be a slightly larger vehicle than the four-door Bronco is. Although, the wheelbase for the SUV is shorter than that of the Hummer truck. ThatÂ’ll help it off-road. Those small bumpers and short overhangs along with the bumper cutouts should be hugely beneficial to approach and departure angles, as well. GMCÂ’s shots of the Hummer in the studio are equally as revealing. We can see what looks to be an intense front skid plate and two big tow hooks. In addition to the off-road gear, GMC has allowed a look at the frunk. The front “grille” is one piece with the hood of the truck, so the whole assembly pulls up. That makes for what appears to be a very easy-to-load front trunk compared to other EVs that force you to lift items up and over the front of the car.

Super Bowl LVII car commercial roundup: Watch them all here

Fewer automakers than usual spent money advertising during Super Bowl LVII. In total, there were only five traditional ad spots from three big OEMs. A number of car-adjacent ads aired during the Big Game, too, and we’ll bring you those ads in this roundup alongside the more obvious ones. WeÂ’ve compiled all of the automotive-related commercials for you here in this post so you donÂ’t have to go searching for them elsewhere. Read on below to see what aired as the Kansas City Chiefs defeated the Philadelphia Eagles. Ram's Super Bowl spot offers a cure for 'Premature Electrification' This commercial revealed the new electric Ram Rev pickup, and itÂ’s themed like a prescription ad for an antidote to "Premature Electrification.” A concerned narrator in the Ram spot asks if you're afraid that going electric too soon will mean "you might not be able to last as long as you like," and there's a guy on a pier who's going to need some new equipment if he wants to catch fish. We're also told there are "options being designed to extend range in satisfying ways," so if this truck isn't right for you, you have choices. All the commercial's missing is a silly medical marketing name and six seconds of speed-reading gibberish about side effects like intestinal bleeding and death. Which are two more good things. Jeep 4xe Super Bowl commercial highlights modern version of 'Electric Boogie' JeepÂ’s “Electric Boogie” commercial follows the Wrangler 4xe and Grand Cherokee 4xe in a variety of simulated off-road situations. Though fun, the soundtrack is the real star of the show. The songÂ’s original artist, Marcia Griffiths, was joined by Grammy winner Shaggy, Jamila Falak, Amber Lee, and Moyann on the track. The modernized re-recording celebrates 40 years since GriffithsÂ’ original track, and Jeep says the track is available for streaming now. Kia returns to the Super Bowl with the tale of 'Binky Dad' This year, Kia follows the adventure of "Binky Dad" in his quest to fetch his daughter's lost pacifier, which naturally takes him over just about every bit of terrain you might encounter upon leaving the civilized confines of Southern California for the not-so-civilized mountains of ... probably also California. It features the refreshed 2023 Kia Telluride, which probably doesnÂ’t need much advertising to see these days, but Kia went for it with the strong three-row SUV anyway.