2004 Hummer H2 on 2040-cars

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GMC shows how the 2022 Hummer could have looked even more futuristic

Excitement filled the room when GMC asked its designers to resurrect the Hummer in April 2019, but a tinge of uneasiness permeated the department after executives locked in an early 2020 unveiling date. Luckily, stylists knew what they wanted early on in the development phase, and preliminary design sketches give us a fascinating look at how they shaped the electric off-roader that ended up making its global debut online in October 2020. Hummer, the brand, unceremoniously shut down in 2010 after General Motors failed to sell it to the Chinese, but its design DNA was so strong that stylists were able to pick up where their predecessors left off. All of the sketches published on Instagram by the official General Motors Design account show a boxy truck with a tall front end, a short windshield, and a generous amount of ground clearance. These styling cues trace their roots to the AM General Humvee that entered production in 1984 and made its combat debut when the United States invaded Panama in 1989. Even the wildest drawings still depict a pickup that's immediately recognizable as a Hummer. Most of the early design sketches wear some variation of the seven-slot grille that characterized Hummer's production models; it's a styling cue that hints at a heritage shared with Jeep under the American Motors Corporation (AMC) umbrella. Oddly, none wear the round headlights seen on the H2, the H3, and the HX concept that nearly became the H4. Was GMC afraid that its Hummer would end up looking too much like a Jeep? And, at least one sketch shows a fold-down windshield, a feature that will not make it to the assembly line. Sketches never reach production without modifications made in the name of packaging and safety concerns, and the Hummer is no exception, but stylists did a good job of reinventing the brand's design language without copying or erasing the past. If the company had stuck around long enough to make a second- and a third-generation H2, odds are it would look a lot like the GMC-branded model that will enter production in a year. GMC remains on track to start 2022 Hummer deliveries in late 2021, though it told Green Car Reports that it still hasn't built a fully functional prototype yet. When it arrives, this outdoorsy pickup will land in a burgeoning segment of the truck market that numerous models (including the Rivian R1T and Ford's electric F-150) will also call home.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Thoughts on the 2022 GMC Hummer EV and the record-setting SSC Tuatara | Autoblog Podcast #650

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by News Editor Joel Stocksdale. They lead the podcast with the week's two big news stories: the reveal of the 2022 GMC Hummer EV and the 316-mph production car speed record set by the SSC Tuatara. Afterward, the editors discuss some recently driven cars, the Lincoln Continental Coach Door Edition and the GMC Canyon AT4. Autoblog Podcast #650 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown News: 2022 GMC Hummer EV reveal SSC Tuatara production car speed record Cars we're driving2020 Lincoln Continental Coach Door Edition 2021 GMC Canyon AT4 Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: