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The electric Hummer gets a new logo

GM submitted three trademark applications to government offices here and in Canada, as discovered by GM Authority. Two applications went to the U.S. Patent and Trademark Office and the Canadian Intellectual Property Office on February 4 this year, seeking to reserve the new Hummer logo, at the top in the image above. Note, the two logos aren't to scale; they're about the same size all things being equal, but we shrunk the old mark. GM sent a second application to the USPTO on February 7 requesting the brand name "Hummer" for application to "motor land vehicles, namely, automobiles, trucks and sport utility vehicles; bicycles." True, we've seen the new Hummer script stretched across the front of the coming electric pickup in a teaser clip, but the paperwork continues the process of getting the entire continent ready for the alternate universe resurrection of one of America's most notorious brands.     In 2010, gas prices were in orbit, GM committed to closing the Hummer brand, vandals were setting fire to the scattered Hummers left on dealer lots, the Chevrolet Corvette ZR1 made 638 horsepower, the eco-minded revered the Toyota Prius and the Tesla Model S was still two years away. In that year, it would have been hard to say something more bonkers than, "Hummer's coming back in ten years as an electric pickup, its top trim making 1,000 horsepower and 11,500 pound-feet of torque." But here we are. The new logo's squareness connects it to the resolute bluntness of the old mark, yet the thinner font and chopped corners both modernize the old logo and lessen its truculence. The brand appears headed the same way, with lurid specs and square-jawed looks just like old times, but having in LeBron James a more modern take on the hardcore male vibe than it once got from (unpaid) association with guys like Arnold Schwarzenegger. To be fair, old Hummer commercials always featured women in the driver's seat, or men and young boys dreaming of big adventures, or Regis Philbin chatting up models, but the marketing department couldn't — or didn't want to — outrun the lineup's reputation on the street. We'll see how the electric version and its “incredible on- and off-road capability" fare. According to the teaser site, the new Hummer's debut is still on track for May 20. If the brand manages to recreate the old H3T pickup but with an electric powertrain, it's got one buyer right here lined up already. Related Video:

2024 GMC Hummer EV 3X Pickup gets a range boost

The 2024 GMC Hummer EV 3X Pickup is getting an update for more range in the new model year. Instead of 355 miles, the new long-range version of the 3X Pickup will go 381 miles. Note that you need to option the 24-module battery pack to get this range figure. However, if you go for the standard 20-module battery pack, GMC says range is improved for 2024, as well. The GM-estimated figure goes from 329 miles for 2023, all the way up to 359 miles for 2024. You should also note that acceleration times are different depending on battery pack, too, as the longer-range model does 0-60 mph in 3.0 seconds versus the 3.5 seconds of the standard range version. The other big choice you’ll need to make is whether or not you tack on the “Extreme Off-Road Package.” This adds 18-inch wheels wrapped by 35-inch mud-terrain tires, four addiitonal underbody camera views for a total of 18, front e-locker with rear virtual locking differentials, heavy-duty ball-spline half-shafts along with more skid plates and underbody shielding. WeÂ’ll also note that range suffers as a result of this equipment. GM only provides the range figure for the upgrade 24-module pack, and it goes down from 381 miles to 359 miles. GMC says the 2024 Hummer 3X Pickup will go on sale to reservation holders this fall and start at $106,945, including the destination charge. Related video:

GMC Hummer pickup and SUV previewed in video, set to be revealed in fall

GMC has just provided us with our first good look at the upcoming Hummer EV pickup and SUV. A video was posted online previewing the two models that also happens to feature LeBron James. From clay sculptures to prototypes in various levels of completeness, GM is allowing the world a sneak preview of what’s to come. A couple of the more revealing images come in silhouette photos of both the truck and SUV at the end of the video. The truck has a big four-door crew cab and an exceptionally small bed behind it. The angle from cab to bed is also notable. ItÂ’s not easy to see exactly whatÂ’s going on since itÂ’s shrouded in darkness, but when we saw the Hummer pickup, it was rocking sail panels that resemble the ones on the truck weÂ’re looking at. The truckÂ’s general shape is off-road oriented with squared-off, sharp lines tracing the entire silhouette. Its big, knobby tires and blocky wheels are clear indicators of what GM was aiming for with this electric pickup. As for the SUV, comparisons to the Ford Bronco four-door will be inevitable. If our eyes are picking up the scale of this photo correctly, though, the Hummer SUV appears to be a slightly larger vehicle than the four-door Bronco is. Although, the wheelbase for the SUV is shorter than that of the Hummer truck. ThatÂ’ll help it off-road. Those small bumpers and short overhangs along with the bumper cutouts should be hugely beneficial to approach and departure angles, as well. Hummer EV prototype View 6 Photos GMCÂ’s shots of the Hummer in the studio are equally as revealing. We can see what looks to be an intense front skid plate and two big tow hooks. In addition to the off-road gear, GMC has allowed a look at the frunk. The front “grille” is one piece with the hood of the truck, so the whole assembly pulls up. That makes for what appears to be a very easy-to-load front trunk compared to other EVs that force you to lift items up and over the front of the car. The whole removable roof assembly is exposed in this video, too. We can see the crossbars that the removable panels attach to and also what the truck looks like with the tops removed. The SUV appeared to have removable roof panels from our short glimpse of it in a studio awhile back. Other new details GM mentioned in the video include Adrenaline Mode, Crab Mode and Next-Gen Super Cruise. We donÂ’t know what Adrenaline Mode or Crab Mode do yet, but theyÂ’re certainly off-road modes that GM has designed specifically for this electric Hummer.