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Latest Honda promo film is a Never Ending Race against emissions

A new Honda promotional video shows clips of a hazy, smog-choked Los Angeles in the 1960s and 1970s, and then gives the company credit for its lead role in cutting vehicle-emissions by a factor of one thousand since 1970. Self-serving? Sure. Then again, this LA-native reporter born in 1970 can't help but be somewhat appreciative. The nearly five-minute video takes a tour through Honda history, showing the Japanese automaker using its experience designing race cars to help develop smaller engines such as its four-cylinder CVCC. An early proponent of California's Clean Air Act, Honda recounts its low-emissions history with the first production low-emission vehicle (the 1996 Civic) and the first production ultra-low-emission vehicle (the 1998 Accord), and says it's approaching "near zero emissions" for its new cars. For anyone keeping track, the US Environmental Protection Agency (EPA) said late last year that Honda's 2013 model-year vehicles averaged an even 27 miles per gallon, and that's with a fairly limited number of hybrids and plug-ins sold. That number was up from its 26.6 mpg in 2012 and second only to Mazda's 27.5 mpg among the major automakers. The overall 2013 average was 24.0 mpg. Read Honda's press release here and check out the Honda video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Honda's "Never Ending Race" Documents its Four-Decade Battle Against Air Pollution Third film in award-winning Environmental Short Film Series explores Honda's voluntary efforts to reduce vehicle emissions over forty-year period Honda's successful demonstration of low-emissions vehicle technology led state of California to adopt new, more stringent emissions regulations New-vehicle emissions are 1/1000th of 1970 levels Next environmental "race" is against global climate change TORRANCE, Calif., Feb. 13, 2014 /PRNewswire/ -- As unprecedented levels of pollution choked the nation's largest cities in the early 1970's, a group of automobile engineers secretly toiled to develop an engine technology that would significantly reduce pollution from automobiles.

Fernando Alonso expects to retire after McLaren-Honda

When Fernando Alonso was three years old, his father gave him a model of a McLaren-Honda grand prix car. That's where his path to Formula One started, and it's where he wants his career to end as well. Speaking with Autosport, the two-time world champion indicated that he intends to retire after he's done at McLaren, rather than switch to another team. Of course, he didn't indicate just when that would be, but as far as he's concerned, the road ends in Woking. The highly rated and immensely successful Spanish driver has been on the grid for fourteen years now. He started out with Minardi (precursor to Toro Rosso) in 2001, then spent four seasons with Renault, where he scored back-to-back world titles. He then switched to McLaren for one year, where he won four races, then back to Renault for another three where he and the team fell off their form. Fernando subsequently switched to Ferrari where he spent the last five seasons, thrice finishing second in the world championship but never quite managing to clinch an elusive third title. This year he's back at McLaren but has had a bumpy start. After crashing during a pre-season test session, he sat out the season opener, and failed to finish the second round in Malaysia. He's now in Shanghai preparing for this weekend's Chinese Grand Prix. Like this writer, he'll be turning 34 in July, making him the fourth oldest driver on the grid this year. So he's still got a good few years in him, and will likely want to see the troubled rekindling of the McLaren-Honda partnership through to winning form. But while nobody can tell what the future will bring, it looks like any other team that hopes to lure the champ away could end up disappointed.

2015 Honda Fit

The last time we left our subcompact hero, the plucky Honda Fit was getting a bit long in the tooth. But the second-generation model was still holding its own rather well, and for the enthusiast on a tight budget who wanted it all, it remained the car of record in its class. If you desired an endlessly practical and reliable little hatch that was fun to drive, it didn't get much better than the Fit. Even with nearly every competitor having been fully freshened since the model's introduction in 2009, the Honda managed to fight off also-ran status simply because of how incredibly functional and great to drive it was. Long story short: we loved this car.
Of course, there were a few caveats to the Fit's superhero status. It wasn't particularly fuel efficient, only mustering up, at best, 33 miles per gallon on the highway in a segment where 40-mpg quickly became the new benchmark. What's more, its onboard technology and infotainment was seriously showing its age. While we'd praise the Fit's behind-the-wheel goodness all day long, this shining beacon of great steering and suspension tuning never proved to be all that wonderful for long-distance highway cruising.
Now, say hello to the 2015 Fit, hitting dealerships this spring. Worry not - it's still clever as ever from a packaging standpoint, and comes fitted with lots of newness both inside and out. It's a far more competitive vehicle than its predecessor, and has everything it takes to fight even the toughest of classmates. But just as before, our recommendation doesn't come without a few caveats.