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Honda CR-V spot delights with 'impossible' illusions

Mind-blowing car commercials that employ optical illusions and jaw-clenching stunts instead of computer animation are becoming the norm these days, and everybody from Volvo Trucks to Forza Motorsport 5/McLaren are regular contributors to the growing trend. Honda joins the crowd in its latest European commercial for the CR-V 1.6 i-DTEC Diesel, and uses well-placed props and well-drawn imagery to trick viewers into seeing the "impossible."
The old-fashioned optical illusion is alive and well in Honda's "An Impossible, Made Possible" spot, so go ahead and watch it and the making-of video below.

Recharge Wrap-up: 2015 Honda CR-Z now on sale, Daimler and Linde building hydrogen stations in Germany

The 2015 Honda CR-Z hybrid is now available at dealerships, for slightly more money. The CR-Z starts at an MSRP of $20,145 (plus $790 in destination charges), up from the $19,995 price of the 2014 model. For those who don't want to row their own gears with the six-speed manual transmission, the available CVT adds an extra $650 to the price, but also offers better fuel economy, especially in the city. The manual-equipped CR-Z gets 31 mpg city/38 highway/34 combined, while the CVT version is rated at 36/39/37 mpg. The 1.5-liter engine and electric motor provide a combined peak 130 horsepower. The manual CR-Z offers 140 pound-feet of torque, with the CVT version providing 127 pound-feet. Customers can also soup up their new CR-Z with upgrades (including a supercharger) from Honda Performance Development. Learn more in the press release below. Daimler and Linde are teaming up to build hydrogen fueling stations in Germany. The automaker and gases and engineering company, with the help of a few oil and gas companies, plan to install 13 new stations by the end of 2015. The installations precede a push by Daimler to get more fuel cell vehicles on the road. "From 2017, we are planning to bring competitively priced fuel-cell vehicles to market," says Daimler's Herbert Kohler. "So now is the time to build a nationwide fuelling infrastructure." Linde will supply the stations with fully renewable hydrogen. Read more in the press release below. In 1899, an EV set a world landspeed record, and Wired has revisited the story with a nice look back at the "La Jamais Contente" and its driver, Belgian engineer Camille Jenatzy. Jenatzy built an electric car to race in a hillclimb, which he won while clocking a top speed of 17 miles per hour (measured the old-timey way - without radar guns). Just a few weeks later, another man set a landspeed record of 32 miles per hour, beginning a back-and-forth series of setting new records. Then, on April 29, 1899, "The Red Devil," as Jenatzy became known as, surpassed 100 kph (62 mph) when his torpedo-shaped electric car set a record of 65.8 mph. It was powered by two 25-kilowatt electric motors. Read the whole story over at Wired.

Why Japan's government is looking to curb its adorable kei car market

Each region around the world has its stereotypical vehicle. The US has the pickup and Europe the five-door hatchback; but in Japan, the kei car reigns supreme. These tiny cars are limited to just 660cc of displacement but they've also come with lower taxes to make them more affordable. To make of the most of their small size, they've often had quite boxy styling like the Honda N-One shown above, and because they're Japanese, they've often had quirky names like the Nissan Dayz Roox. However, if the Japanese government has its way, the future popularity of these little guys might be in jeopardy. The problem facing them is that Japan is an island both literally and figuratively. After World War II, the Japanese government created the class as a way to make car ownership more accessible. The tiny engines generally meant better fuel economy to deal with the nation's expensive gas, and the tax benefits also helped. It's made the segment hugely popular even today, with kei cars making up roughly 40 percent of the nation's new cars sales last year, according to The New York Times. The downside is that these models are almost never exported because they aren't as attractive to buyers elsewhere (if indeed they even meet overseas regulations). So if an automaker ends up with a popular kei model, it can't really market it elsewhere. The government now sees that as a threat to the domestic auto industry. It believes that every yen invested into kei development is wasted, and the production takes up needed capacity at auto factories. The state would much rather automakers create exportable models. To do this, it's trying to make the little cars less attractive to buy, and thus, less attractive to build. The authorities recently increased taxes on kei cars by 50 percent to narrow the difference between standard cars, according to the NYT. If kei cars do lose popularity, it could open the market up to greater competition from foreign automakers. Several companies complained about the little cars stranglehold on the Japanese market last year, but since then, imported car sales there have shown some growth thanks to the improving economy. Featured Gallery 2013 Honda N-One View 20 Photos News Source: The New York TimesImage Credit: Honda Government/Legal Honda Nissan JDM kei kei car