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Honda bringing LMP2 racer to Pikes Peak

Pikes Peak always brings out an array of interesting entries. Honda has fielded quite a few of its own, but will take the unusual step this year of entering a Le Mans prototype. The new ARX-04b is the latest in a line of prototypes which Honda Performance Development and Wirth Research developed to compete in the LMP2 class in series like the FIA World Endurance Championship, the United SportsCar Series and at the 24 Hours of Le Mans. Though it's designed to race on closed circuits, Honda has announced that it'll be taking on the 156 turns and 12.42 miles of the Pikes Peak International Hill Climb this year. Driving duties will be handled by Justin Wilson, an accomplished British circuit racer who's competed in Formula One and won races in the IndyCar Series and in Champ Cars before it. He's also tried his hand at Formula E and competed in Le Mans prototypes before as well. Though it will be entered in the Unlimited class, it won't be gunning directly for the record set by Sebastien Loeb two years ago in the Peugeot 208 T16. At least not just yet. "This is an exploratory effort," said HPD chief Art St. Cyr, "to learn as much as we can in advance of a possible future assault on the outright record." We're looking forward to seeing what she'll do when the event takes place later this month. Honda-Powered HPD ARX-04b to tackle Pikes Peak Jun 17, 2015 - TORRANCE, Calif. - Indy car veteran, race winner Justin Wilson to pilot LMP2 machine - New coupe design debuted at 24 Hours of Daytona - Utilizes production-based 3.5 liter Honda V6 engine A number of different types of Honda and Acura vehicles have taken part in the Pikes Peak International Hill Climb in recent years, ranging from the Acura NSX to the Honda Fit, and even a high-speed Honda Odyssey, but Honda Performance Development has upped the ante this year by entering one its newest sports cars in the race up the 14,110-foot mountain. The new Honda-powered HPD ARX-04b LMP2 coupe that competed in this year's Rolex 24 Hours of Daytona has been entered in the 2015 Pikes Peak event, and will be driven by Verizon IndyCar Series race winner and former Formula 1 driver Justin Wilson. The ARX-04b will be the first full-carbon monocoque vehicle ever sanctioned for PPIHC entry and will be fitted with a 3.5-liter V6 twin-turbocharged engine. The ARX-04b will compete in the Unlimited class, which features highly-modified cars that can navigate the 156 turns of the 12.42-mile course in under 10 minutes.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Honda Jazz Prototype is brand's latest production-ready 'concept'

Another auto show, another Honda "prototype." The brand has made something of a habit of showing very thinly veiled production models at the world's auto shows, ranging from the Accord, to the Civic and Civic Type-R, as well as the CR-V. And yes, this is far from the first time we've railed against this particular trend (it's not even the first time at this auto show). Now, it's time to preview the production-ready Jazz, known to American consumers as the recently released Fit.
As we covered in our original post on the Jazz Prototype, this car is pretty much a twin to the Fit, aside from its 1.3-liter engine. Sitting in place of the US-market 1.5-liter four-cylinder, the Earth Dreams 1.3 is probably a bit more suited to the tighter urban environments of the European Union. While the engine might be different, the six-speed manual and continuously variable transmission will be plenty familiar to US consumers.
We have a full live gallery of the new Jazz Prototype at the top of the page. Take a look at that, and then scroll down for Honda's press release and official images.