2005 Honda S2000 Base Convertible 2-door 2.2l on 2040-cars

Auto blog

Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

Honda reveals next-gen Fit Hybrid

Psst! Remember late last month when we showed you those Japanese magazine scans purporting to show the next Honda Fit? The ones with the markedly more aggressive snout and Cuisinart-blade alloys? Yup, they were the real deal, but they weren't the standard model, they were images of the new Hybrid. We know this because Honda has just released a handful of images and some details on its forthcoming gas-electric hatchback, and the images line up perfectly.
The big story for the third-generation Fit Hybrid will be the fuel economy, naturally. Honda says it has achieved economy ratings of 36.4 kilometers per liter - 86 miles per gallon - on its home-market cycle, highest among all hybrid models in Japan and a 35-percent improvement over the current Fit Hybrid, a model not sold in the US.
Honda says it has achieved economy ratings of 86 mpg on its home-market cycle.

Honda accused of not reporting all airbag problems

The Takata airbag recall that has afflicted a number of automakers may have just taken a very bad turn for Honda, which has already recalled over one million vehicles. Clarence Ditlow and the Center for Auto Safety have accused the Japanese manufacturer of failing to report two "injury-and-death" incidents. To determine just what happened, the company has initiated a third-party audit.
According to Bloomberg, CAS claims Honda failed to report fatalities in 2009 and 2013, a point Honda doesn't seem to contest, indicating that it didn't report so-called "verbal claims."
"It is our understanding that some manufacturers choose to include these types of verbal claims, and that these constitute the majority of the injury-and-death claims that they report to the National Highway Traffic Safety Administration," the company told Bloomberg via email. "We believe this practice accounts for the vast majority of the difference between the total number of injury-and-death claims reported by Honda compared to certain other manufacturers."