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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Red Bull F1 denied access to Honda engines

There are four engine manufacturers in Formula 1: Ferrari, Honda, Mercedes-Benz, and Renault. Infiniti Red Bull Racing ended its marriage to Renault, got to the altar with Mercedes and then Mercedes backed out, couldn't even agree on a pre-nup with Ferrari, and Honda flat-out said, "No." At the moment that has left the four-time World Champions without an engine for next year, owner Dieter Mateschitz threatening to take his two teams and four cars out of the sport, and F1 honcho Bernie Ecclestone threatening to sue Mateschitz if he does. The Japanese company had turned down the idea because after a first year with some poor performances and a few public sour notes, it wants to get McLaren's cars running properly before it expands its operation. Now it seems some behind-the-scenes action of late has opened up channels between Red Bull and Honda, and the two are at least talking. Honda, though, still says such a deal is highly unlikely at best, and Red Bull says it will have something to say when something is done. It appears that McLaren chief Ron Dennis, however, has vetoed the idea. Ecclestone says Honda made a deal with the FIA that would allow Honda to supply two teams in its second year, but Honda gave Dennis veto rights over who the second team would be. For the same reason that Mercedes backed out and Ferrari only wanted to sell Red Bull year-old engines, Ecclestone says Dennis might view Red Bull as a competitor and doesn't want to risk two more cars getting in front of his own. If that's the case and Red Bull is going to remain in the sport, it might need to hit the flower shop and book a trip to Renault headquarters. Soon. Related Video:

Honda's Acura NSX masterstroke: building the factory in Ohio

When Honda announced it was going to build its NSX supercar in Ohio instead of Japan, it caught everybody in the industry by surprise. No one expected this proud Japanese company to build its most technologically advanced sports car anywhere but in its home country. Now Honda has a supercar production facility in rural Ohio that would be the envy of any Formula One team. The people at Honda call it the PMC, but its official name is the Performance Manufacturing Center. It's a building that started out as a shipping facility for suppliers, but Honda invested $70 million to transform it into a showcase facility that will build the NSX. Honda benchmarked the assembly operations at Ferrari, Lamborghini, McLaren, and Bentley before work began on its facility. The 200,000 square-foot building will also double as a customer reception center – Honda will open the doors for customers to come see their car being built. It's also going to offer them high-speed test drives at the gigantic Transportation Research Center just down the road. No one expected this proud Japanese company to build its most technologically advanced sports car anywhere but in its home country. Inside, the layout is wide open and well lit. There are no stripes or lines on the floor and none of the different departments are walled off. This creates a more welcoming appearance and lets you get a comprehensive view of the entire process at a glance. And with an eye towards future lessons learned, most of the equipment is of a modular design that can be easily reconfigured or moved. The body shop and paint shop are enclosed by glass walls so that anyone can see what's going on inside. And while you'll see some automation here and there, the idea was to achieve a blend between man and machine, not to try and automate everything. This is a low-volume facility with production targeted at only eight to ten cars a day. The plant runs four days a week with one ten-hour shift. Don't expect to see rows of new NSXs parked on any dealer's lot. The car will only be built to order. Honda is obsessed with ensuring the NSX is built to the most exacting quality standards. The plant people pored over the JD Power Appeal study to determine what supercar customers care about the most, then looked at which aspects of that directly tie into manufacturing. They developed their quality control strategy with three goals in mind. First, they wanted to build everything right the first time with no adjustments.