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In Honda Super Bowl ad, Ridgeline teaches sheep to sing

Honda hopes that its Super Bowl ad's combination of a classic Queen song and an adorable premise are enough to get customers excited about the 2017 Ridgeline. The 60-second spot for the new pickup airs during the game's third quarter, and the commercial is sure to leave Somebody to Love stuck in your head. The spot titled A New Truck to Love stars a sheep rancher who likes to listen to Freddie Mercury while hauling animals to the field. He even uses the truck's bed-mounted stereo to enjoy some tunes while at work. The sheep apparently like Queen's songs because they start singing along when their owner is away. This is the one of the better auto ads for Super Bowl 50 that we've seen yet. A look at the truck's capabilities would be nice, but at least the commercial's premise is highly enjoyable. Plus, it's hard not to enjoy Queen. Honda's spot could be a popular one during this year's game. Innovative 2017 Honda Ridgeline Pickup Leads the Flock in New Super Bowl Commercial Feb 1, 2016 60-second commercial features music by Queen, performed by some unlikely and unforgettable co-stars Directed by Bryan Buckley, creator of more than 40 Super Bowl ads Extensive multiplatform campaign to support launch of new TV spot Consumers can enter to win a first drive of new Honda truck at "Camp Ridgeline" Honda today offered a sneak peek of the brand's commercial for Super Bowl 50 starring the highly innovative 2017 Honda Ridgeline pickup, a wily herding dog and a flock of sheep singing a classic Queen song, "Somebody to Love." Fans tuning in to Super Bowl 50 on Sunday, Feb. 7, will see the 60-second spot, "A New Truck to Love," during the third quarter, but the entertaining commercial is now available for viewing in its entirety on Honda's YouTube channel (http://honda.us/BigGameCommercial). Directed by Oscar-nominated director Bryan Buckley — dubbed "King of the Super Bowl" for his role in bringing to life more than 40 commercials for the big game — the new Honda commercial imagines how a rancher might use one of Ridgeline's available features, the industry's very first factory truck-bed audio system, enabling music to play outside the truck. This poses the question, "What if his sheep learned how to sing?" with the commercial showing the sheep being dropped off by the new Ridgeline and then performing the classic Queen hit after the rancher departs. The spot signals not only Honda's return to the Super Bowl, but the return of the all-new Ridgeline to market.

Lewis Hamilton has Vettel in crosshairs at Canadian Grand Prix

MONTREAL - The Canadian Grand Prix has been a happy hunting ground for Lewis Hamilton, and he will look to bag a sixth career win on the island circuit on Sunday to refuel his hopes of another Formula One drivers title. With 14 races remaining on the calendar, it is far from do-or-die for Hamilton, but the pressure is mounting on the Briton and Mercedes with arch rival Sebastian Vettel and Ferrari threatening to widen the gap at the top of the championship standings. Only Michael Schumacher has won the Canadian Grand Prix more times (seven), and Hamilton intends to close the gap further in Montreal as the race marks its 50th anniversary. Hamilton needs to do so, at the scene of his first ever Formula One victory a decade ago, to reel in Vettel after the German led a Ferrari one-two in Monaco and powered 25 points clear. "Montreal has been a great hunting ground for me in the past, and I plan for it to continue," the triple world champion told reporters. With five wins and five poles from previous visits to Quebec, Hamilton would normally be the favorite, but champions Mercedes are no longer the dominant team. "The Ferrari seems to work everywhere. The next 14 races are going to be very, very difficult," he said after struggling to seventh place in Monaco. "They have had arguably the strongest car all year. They look like our car which just worked everywhere last year." The race will also mark the return of twice world champion Fernando Alonso to the Formula One grid after the Spaniard skipped the Monaco Grand Prix last month to chase IndyCar glory at Indianapolis 500. Alonso turned in an impressive performance at the famed Brickyard, qualifying fifth fastest and running at the front but late in the race suffered a familiar fate with his Honda engine giving up. Little has changed at struggling McLaren during Alonso's brief sabbatical with the team still hampered by an uncompetitive Honda engine. There is plenty of reason to party around the Circuit Gilles Villeneuve this week with the city celebrating its 375th anniversary, Canada its 150th birthday and the Canadian Grand Prix its 50th. Williams driver Lance Stroll will be hoping to contribute to the party atmosphere. For the first time since the days of 1997 world champion Jacques Villeneuve, the Canadian Grand Prix will have some true home interest with teenager Stroll on the starting grid for Williams.

Honda recalls 11,602 Accords for faulty front airbag modules

The Basics: While replacing the problematic Takata airbag inflators, Honda found that certain model year 2004-07 Accords – 11,602 of them – were fitted with the incorrect front passenger airbag modules. The modules installed were designed to South American specifications and do not meet US federal safety regulations. The Problem: Since the airbags do not meet federal regulations, the National Highway Traffic Safety Administration deems them unsafe. Injuries/Deaths: None reported. The fix: Dealers will inspect the airbag modules on the models in question, and where necessary, replace them with the correct US-market units. If you own one: Owners can expect to hear from the manufacturer beginning May 5 in order to arrange for their vehicles to undergo the recall service. That is, unless your Accord was already repaired under the Takata inflator recall – in which case this problem was already addressed. RECALL Subject : Incorrect Passenger Air Bag Module/FMVSS 208 Report Receipt Date: MAR 30, 2016 NHTSA Campaign Number: 16V178000 Component(s): AIR BAGS Potential Number of Units Affected: 11,602 Manufacturer: Honda (American Honda Motor Co.) SUMMARY: Honda (American Honda Motor Co.) is recalling certain model year 2004-2007 Accord vehicles manufactured October 1, 2003, to August 17, 2007. The affected vehicles may have been assembled with an incorrect passenger frontal air bag module that does not comply with the advanced air bag requirements. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) number 208, "Occupant Crash Protection." CONSEQUENCE: An air bag module does not meet the advanced air bag requirements can increase the risk of injury or death in the event of a crash. REMEDY: Honda will notify owners, and dealers will inspect and replace the air bag module as necessary, free of charge. The recall is expected to begin May 5, 2016. Owners may contact Honda customer service at 1-800-999-1009. Honda's number for this recall is JZ3. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. ### Statement by American Honda Regarding Passenger Front Airbag Module Recall: 2004-2007 Honda Accord Apr 8, 2016 - TORRANCE, Calif.