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Honda, Hyundai and Kia get best word-of-mouth recommendations in US

Forget advertising, incentives and, yes, even our excellently crafted vehicle reviews, sometimes the best way for automakers to sell cars is still good ol' fashioned word of mouth. In an attempt to measure this "word of mouth" power, The Boston Consulting Group, a management consulting firm, has created a new study called the Brand Advocacy Index (BAI). The index takes a look at how various industries perform from person to person. Those industries include automotive, smartphones, grocery, mobile telecommunications and banking.
The study polled more than 32,000 individuals across Europe and in the US to come up with the top 55 brands in these various industries. On the automotive side of things, the top brands in the US were Honda, Hyundai and Kia, all tied at 63 percent. On a global scale, Volkswagen and Toyota scored the highest with a 65-percent BAI rating (both in France). The average BAI for auto industry players tallied 50 percent.
As for companies in other industries, Apple's iPhone was the index's top-rated smartphone, Trader Joe's was the highest recommended grocery store, Virgin was sat atop the mobile telecom industry and USAA was the top retail bank. Scroll down for the full press release on the new study.

Honda Accord under investigation due to airbag failures

The National Highway Traffic Safety Administration is opening a preliminary evaluation into the possibility of airbags not deploying in the 2008 Honda Accord. The agency has received 19 reports, including one injury, of the airbag control module failing, and the part is on an estimated 384,000 of the vehicles in the US. "For vehicles with a failed SRS module, some or all of the airbags may be unavailable in a crash warranting deployment," NHTSA's investigation says. Drivers are warned when the part stops working by a light on the instrument panel, but several of these reports indicate the module is unable to show diagnostic trouble codes when being inspected. The only way to fix the issue is to replace the whole component, and the Detroit News reports that can cost $500 or more. NHTSA's preliminary evaluations investigate "the scope, frequency, and consequence" of a problem and don't necessarily mean a recall is warranted. INVESTIGATION Subject : SRS Module Failure Date Investigation Opened: AUG 18, 2015 Date Investigation Closed: Open NHTSA Action Number: PE15029 Component(s): AIR BAGS All Products Associated with this Investigation close Vehicle Make Model Model Year(s) HONDA ACCORD 2008 Details Manufacturer: Honda (American Honda Motor Co.) SUMMARY: ODI has identified 19 VOQ reports alleging failure of the air bag SRS control module. One of the reports involved a frontal crash event where the frontal air bags did not deploy. The crash resulted in an injury to the driver and lone occupant, and the vehicle was subsequently inspected by the agency. According to the reports, the failure of the SRS module is indicated by the air bag readiness indicator lamp illuminating on the instrument panel. Consumers report the SRS control module had to be replaced to correct the condition. Several reports indicated that the SRS module was unable to communicate thus preventing diagnostic trouble codes from being retrieved. An inability of the SRS unit to communicate raises concern about the readiness of the entire supplemental restraints system. As a result, for vehicles with a failed SRS module, some or all of the air bags may be unavailable in a crash warranting deployment. ODI is opening this investigation to further evaluate the scope, frequency, and consequence of the alleged SRS module failures.

Honda Civic Hatchback prototype unmasked

The US hasn't had a Honda Civic hatchback since the seventh-generation model on sale from 2001 to 2005, and over the past 11 years we've watched from afar as Honda cut and polished the Euro-market Civic hatch into a gem of lusty beauty. We will get our turn in 2017 with the tenth-generation model, about to make its debut at the Geneva Motor Show as a "prototype" that is a thinly-disguised production model. Compared to the ninth generation currently on sale over The Atlantic, this concept is stronger, sharper, and more sculpted throughout, but especially up front. The curving hoodline on the current car that falls in an undisturbed arc down to the bottom of the front bumper gets straightened out, sitting atop a bluff face packed with jutting features. Sheetmetal peaks and troughs carve up the sides, and the rear hatch emphasizes the angular and distinctions between features like the tailgate and arching boomerang containing the C-shaped lights. Production features on a base model will undoubtedly be toned down, but we could see this concept making for a fine Si or Type R trim, if we're being especially hopeful. View 15 Photos Proportions increase a smidge, the new car 5.1 inches longer, 1.8 inches wider, and sitting .7 inches lower. That puts it about 1.2 inches shorter than the Civic Coupe on sale in the US. The European launch goes down early next year, the US to follow after that. You'll find a little more info in the press release below, we'll have live shots from the show floor as soon as we can. Related Video: CIVIC HATCHBACK PROTOTYPE REDEFINES HONDA'S CORE MODEL FOR EUROPE • Prototype of the next-generation Civic hatchback makes its global premiere at the 85th Geneva International Motor Show • Assertive stance and distinctive new design establishes 10th generation as the sportiest Civic ever • Low, wide proportions and long wheelbase promise engaging driving dynamics while maximising interior space • New Civic hatchback will be available in Europe early in 2017 and will be built at Honda of the UK Manufacturing (HUM) Geneva, March 1, 2016 - The next-generation Civic hatchback makes its global debut in prototype form at the 2016 Geneva Motor Show. The design of the prototype heralds a significant step-change from previous versions of Honda's core European model, focusing on provocative design and rewarding driving dynamics. The all-new Civic hatchback will be 30 mm wider, 20 mm lower and 130 mm longer than the current generation.