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'Car Wars' says Ford, Honda to pick up share, Fiat-Chrysler ambitions downplayed

Don't look for a tremendous shifts in automotive market share over the next three years because it might not be coming. That's at least according to the annual Car Wars report by John Murphy, from Bank of America Merrill Lynch Global Research.
In the report's analysis of automakers' market share from 2013 to 2017, it predicts only small changes among the major companies. Ford and Honda see the biggest positive effect with an estimated 0.5 percent increase in their shares over the next three years; to 16.2 percent and 10.3 percent respectively. On the flip side, European automakers and Nissan are expected to lose 0.2 percent each to fall to 8.3 percent and 7.8 percent each respectively. The rest of the industry is predicted to hold steady as it is now.
The biggest loser in that prediction might be Fiat-Chrysler Automobiles. The report certainly throws a wet blanket on its plan for significant gains in market share. Murphy told The Detroit News that the company's goal was "almost unattainable."

US Honda Civic to get Type R engine

Honda is bent on kicking butt and taking names with its upcoming new Civic Type R, but since the Japanese hot hatch is based on the European model and isn't slated to come to the United States, it's been of little consolation to American enthusiasts. But if you're one of them, we've got good news for you. According to Spanish site Motor Y Racing, a US version of the Civic Type R is in the works. The salient part of the Type R that would make the oceanic voyage to US showrooms would be the 2.0-liter turbo four that's said to produce between 276 and 320 horsepower, but we could expect upgraded suspension, rolling stock and other equipment to come as part of the package as well. Just what form it would take we don't know. Currently American Honda offers the Civic as a coupe or sedan - not as a hatchback or wagon like it does overseas - so chances are that it'd be one of these betrunked body-styles that would get the upgrades. We're hoping for something more than an upgrade of the current Civic Si. Competing rumors suggest that Honda could offer that same engine in a revised version of the CR-Z hybrid hatchback, which has long been begging for a more potent powerplant. But that's not to say that Honda couldn't offer both with the new turbo VTEC engine. Having driven prototypes for more performance-oriented versions of both the Civic and the CR-Z at Honda's R&D center in Japan a little over a year ago, this writer could tell you that either prospect bodes well for the return of the red H badge to the high-performance arena.

How new car shortages may impact your buying experience

If you want further proof that the auto industry is bouncing back, look no further than the empty lots and forecourts of your local dealership. According to a story by The Wall Street Journal, continued high demand for mainstream cars is overtaxing automakers' ability to produce enough models. Several dealers interviewed for the story are reporting two-week supplies as opposed to the typical two-month allocations.
With sales expected to hit 1.4 million units when August numbers arrive shortly and incentive spending down to its lowest amount since January, these limited supplies are pushing prices even higher. For example, according to the WSJ, the average price of a Ford Fusion is up past $26,000. Unfortunately, it's difficult for manufacturers to increase production quickly. If it invests in its facilities, as many manufacturers have done, it risks wasting cash if growth suddenly slows. At the same time, the momentum gained over the past several years could be short lived if vehicle supplies continue to dwindle. "Manufacturers are in a precarious situation," notes Karl Brauer, a senior director at Kelley Blue Book.
Low interest rates and a wealth of desirable features are also allowing customers to purchase more expensive vehicles while justifying their higher overall price tags, a situation that is compounding supply shortages. Even now, during the annual end-of-summer clearance season, deals on new vehicles are remarkably difficult to come by. According to the report, the Toyota Corolla is in a self-inflicted state of shortage, as Toyota clears out inventory in anticipation of the new 2014 generation arriving in dealers. Ford's supplies should rebound as Fusion production comes on line at its Flat Rock, Michigan factory. The Chevrolet Impala, Honda Odyssey, Civic, and Accord and Subaru Forester are also facing shortages.