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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

2014 Honda Odyssey revamp only costs an extra $150*

Honda has released pricing on its 2014 Odyssey. Buyers can take home the revamped minivan for $28,825 (excluding an $830 destination fee). That price marks a $150 increase over the 2013 model, but that extra Benjamin and a half buys you a whole slate of updates. Those include a new six-speed automatic transmission in all trims, revised exterior styling and a few tweaks to the instrument cluster and dash controls. Honda's familiar 3.5-liter V6 engine provides 248 horsepower and 250 pound-feet of torque, and the new gearbox helps the van return 19 miles per gallon city and 28 mpg highway.
Of course, those who opt for the top-shelf $44,450* Touring Elite trim will get to play with the new HondaVac vacuum cleaner system. The handheld vac is built into the van's rear cargo area and recharges using the onboard 12-volt electrical system. The little vacuum features a removable debris canister as well as a replaceable filter bag and can run for eight minutes between charges. Check out the full press release below for more information.

Honda opening first new motherland plant in almost 50 years

Despite opening dozens of overseas plants in the past several decades in locations all over the globe, Honda Motor Co. has not expanded its car manufacturing capabilities in its home market of Japan since opening a facility in Sayama back in 1964.
But all of that is set to change this July when Honda opens the doors to a new assembly plant in Yorii, about two hours north of Tokyo. According to Bloomberg, the new facility has a projected annual capacity of 250,000 vehicles. The plant is part of the automaker's reorganization efforts, plans that include scaling back its older Sayama plant and bringing Yorii online with more efficient and innovative technology. There are additional benefits, too, as the Yorii plant is expected to create 3,800 jobs, both on-site and at its suppliers, and boost the local economy as other businesses ramp up to accommodate the influx of new workers.
While the automaker has not released specifics about which models will be produced at Yorii, Honda is expected to consolidate production of models including the Fit, a best-seller in its domestic market.