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Honda issues bizarre non-recall on Odyssey over badge placement

Without looking under the hood or at a vehicle history report, one of the easiest way to tell if a car has had body work done is to check the location and placement of the exterior badges. A crooked, misplaced or missing badge can be a telltale sign that there has been some sort of body or paint work. For this reason, Honda is suggesting that some owners of the 2014 Odyssey take their vans into the dealership for a little rebadging.
The topic was brought to light after Consumer Reports received a notice from Honda saying that the "Odyssey" badge on its test vehicle was incorrectly installed at the factory. The badge is supposed to go on the driver's side of the liftgate (as shown above), but the customer vehicles had it placed on the passenger side of the car. Not a huge deal unless an owner is trying to sell the vehicle and the improperly installed badge leads potential owners into believing the vehicle may have been damaged in some way. Here's what Honda said in its letter:
On some 2013 Odyssey vehicles, the Odyssey emblem was incorrectly installed on the passenger's side of the rear tailgate. The emblem should be installed on the drivers' side of the rear tailgate. American Honda Motor Company highly recommends that you participate in this Product Update. The placement of the emblem may indicate that the vehicle has had repairs performed that are consistent with it being in a crash. This could affect the resale value of the vehicle.

Honda, Mercedes top KBB brand image awards [w/video]

Kelley Blue Book has announced the winners of its 2014 Brand Image Awards, which look at brands with "attributes that capture the attention and enthusiasm" of customers in the market for a new car.
The award is divided up into luxury brands and everyone else non-luxury brands, with a number of sub-awards in each group. There's also a single award for truck brands. Taking the crown for the best everyman brand (for the second year in a row) is Honda, while Mercedes-Benz was the king of the luxury brackets. Ford, meanwhile, had the best image among pickup buyers.
Honda was also named the most trusted brand among shoppers, while Kia, GMC, Mini and Chevrolet also snagged awards for value, refinement, performance and styling, respectively. Secondary winners in the luxury ranks include Lexus, Buick, Porsche and Jaguar. Mercedes was also named the most refined luxury brand.

Rumors abound over Honda's mid-engined 'Small NSX'

The "baby NSX" lately in the news has been in Honda's idea cloud since before the 2008 global financial rift. The company called it the "Small NSX" and reports said it "will really be a scaled-back version" of Acura's exotic, including the mid-engine layout and a variation of the hybrid SH-AWD. It even had a price: $50,000 to $60,000. So more than seven years on, when a series of patent images materialize for what looks like an NSX-inspired Honda sports car, it doesn't prove anything, but it fits. Motoring reports that the Small NSX will sit at the top of a lineup of three mid-engined sports cars intended for the Honda brand - but note that Motoring is based in Australia, where our Acura NSX is sold as a Honda. This Small NSX would be a "radical replacement" for the Honda S2000 that ended production in 2009. Beneath it will be a global version of the S660 roadster that could come here as an S1000 with 125 horsepower. The Civic Type R and a much sportier, reimagined CR-Z will put some long forgotten handling chops at other price points in the model mix. Motoring's sources say the Small NSX design work is, "for all intents and purposes, completed." The consistent rumor regarding engine is the 306-hp 2.0-liter turbo VTEC used in the Civic Type R. One electric motor will be in back to help move the rear wheels, two electric motors will hang on the front axle. Overall power output is put at around 400 hp, with 330 hp of that coming from the ICE, working through a nine-speed dual-clutch transmission. An aluminum frame with aluminum and carbon fiber parts will discourage heft, the final product at aiming at a weight under 3,100 pounds. Its price should be competitive with its intended target, the Porsche Cayman. The 2018 Detroit Auto Show is where we might see it, before it goes into production later that year at Honda's Performance Manufacturing Center in Marysville, OH. Related Video: News Source: Motoring Green Acura Honda Coupe Hybrid Performance honda nsx