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Auto blog
Acura built just 91 examples of the ILX last month, here's why
Thu, 18 Apr 2013The short life of the Acura ILX has been vexed by one glaringly odd standard equipment choice, mediocre reviews, getting outsold by its competition as it posted slower-than-projected sales and a pledge by Honda to upgrade its supposedly upgraded offering. Therefore, when Automotive News reports that just 91 of the Civic-based Acura sedans were manufactured last month - after a string of production months in double-digits - it would be easy to press the button for the alarm bells.
But that would be hasty, because it is actually the 2013 Honda Civic that is crimping the production pipeline of the ILX. The vastly higher sales numbers of the Honda meant that all three North American plants that produce it needed to crank up output to satisfy dealer inventory needs, including the Greenburg, Indiana plant that makes both the Civic and the ILX. As the classic guns-vs-butter Economy 101 lesson taught us - in which making more of one necessarily means making less of the other - well, the Civic is the gun.
Honda prepared for this eventuality by cranking out the Acuras while it got ready for Civic production. The ILX has held steady at about 500 units shy of company projections every month, and the current inventory represents about 90 days worth of sales. That makes Greenburg's ostensibly low numbers in line with the realities of the ILX, and the situation probably won't change much as Acura gets ready for the improved 2014 ILX.
2019 Honda S2000 roadster rumors swell
Thu, May 19 2016Our friends over at Car and Driver have been speculating about a possible S2000 roadster from an unnamed insider source. While there's not much to go on, it certainly squares with a steady drumbeat of sporty car innuendo surrounding the company. Let's briefly connect the dots and see if a Honda S2000 might be on the way by 2018, as the rumor says. The little roadster pictured above? Definitely not what a new S2000 would look like. That's the S660, which is sold in Japan and shares some components with the N-Box and N-One microcars. As we told you last year, after some hints that it would come to the US, Honda's brass decided it was too small. That was disappointing, but probably the right call. On the other hand, Honda finally brought out the 2017 Acura NSX, which may have its flaws but still represents a unique platform that the company spent a great deal of yen building ( in Ohio, by the way). It's that bit that the rumor hinges on: Honda's willingness to develop unique platforms for its sporty models. It'd need that for an S2000 revival, because there's certainly no Honda model that could donate its underpinnings at this moment. Honda execs have been clear that the company is under pressure from dealers over the lack of verve in the company's lineup. American Honda Executive Vice President John Mendel told Automotive News last year that dealers "want anything in the sports car world. They're going, 'Gimme a sports car.' They want a retractable hardtop; they want a high-horsepower $20,000-sports car. Because that's the nature of what they do." Honda is allegedly going to utilize some sunk cost by employing the new Civic Type R's engine in this roadster. That 2.0-liter turbocharged four makes 306 hp in the Civic, and would make slightly less than that in the S2000, according to the rumor. At this stage, these rumors are mostly wishful thinking fanned by the flames of dealer pressure for sporty models. We hope Car and Driver's insider has it right, because the S2000 was a phenomenal car that deserves a follow-up – and Honda deserves more fun cars in its American showrooms. Related Video: Featured Gallery Honda S660: Honda Meeting 2015 View 15 Photos News Source: Car and Driver Rumormill Acura Honda Convertible Performance roadster honda s660 rumors
Honda scraps 2017 sales target amid concerns over quality
Mon, Feb 16 2015Honda CEO Takanobu Ito thinks that the automaker he leads needs to go back to basics to avoid continuing quality concerns. To do that, the boss is making the radical shift of entirely chucking the company's six-million vehicle annual sale targets through 2017, and there's no intention to include the goals in the next midterm plan, either, according to Bloomberg. The move comes soon after last month's announcement to set aside about $425 million to pay for recalls and slice forecasts by about 17,000 cars for the fiscal year. The complete shift from the way most automakers do business stems from the significant number of recalls from Honda last year. While the most glaring example is the Takata airbag problems affecting roughly 5.4 million of the company's vehicles in the US, that's hardly the only one. In Japan, the Fit Hybrid needed five repair campaigns in 12 months to fix various issues, and according to Bloomberg, the Vezel (similar to the HR-V in the US) has needed three. Honda also had to pay $70 million to the National Highway Traffic Safety Administration for failing to submit 1,729 safety reports to the agency. The Japanese automaker has been working on ways to right the ship for months. In the wake of the Fit recalls, top executives took a three-month, 20 percent pay cut and created an independent position to monitor vehicle quality. Previous Honda CEOs have also offered stern words to Ito. The problems haven't had quite such a dire effect in the US, though. Sales in 2014 were up one percent, and January 2015 showed a year-over-year improvement of 11.5 percent