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Acura organizes new business division to confront falling sedan sales

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.

2014 Honda Civic priced from $18,190*, new CVT boosts city mpg

For the third consecutive model year, Honda has given its Civic lineup some substantial improvements, and with the 2014 Civic Coupe and Sedan going on sale this week, the automaker has released pricing and fuel economy numbers for its gas and non-Si models. Honda has not released any images of the 2014 Civic Sedan yet, but we got our first look at the updated Coupe last month at SEMA.
Aside from styling changes introduced on the 2013 Sedan being carried over to the 2014 Coupe, the biggest update to all 2014 Civics might be the addition of the continuously variable transmission (CVT). Fuel economy figures carry over for cars with the manual transmission, but models swapping the previous five-speed automatic for the new CVT are seeing a boost in city fuel economy by 2 mpg helping the Civic max out at 31 mpg city for the fuel-miser HF trim level.
In terms of pricing, the 2014 Civic is getting a modest price hike of $225 for the base LX models, which now start at $18,190* for the Coupe and $18,390* for the Sedan (*not including $790 for destination charges). The sedan-only HF trim level is up $175, there's a $275 price increase for the EX and EX-L Coupe and EX Sedan models and an extra $475 has been tacked on to the EX-L Sedan.

McLaren-Honda goes 8-bit in Turbo Heroes

Formula One is all about speeding forward, but it's not without its spats of nostalgia – from retro liveries to a return to turbo power. Take, for example, this latest animated short from the McLaren-Honda team. It's called Turbo Heroes, and it sends us back to the days of our childhood in the 1980s and 90s in glorious 8-bit form. Part Street Fighter and part Aryton Senna's Super Monaco Grand Prix, Turbo Heroes is a game-style video short – the start to a series from the looks of things. It portrays an epic battle in which basic animated versions of Jenson Button and Fernando Alonso (coached by a grumpy Ron Dennis, no less) chase the evil Exhaustus in a race to recover the fabled (and equally fictitious) Jade Dragon of Suzuka to its rightful home in Japan. It's brought to you by the same team responsible for the Tooned series that was targeted at today's kids, only this one takes a decidedly different aesthetic approach. If you grew up around the same time as many of us here at Autoblog did, and got a kick out of films like Kung Fury and Scott Pilgrim vs The World, you'll probably enjoy this one. So put on your snapback, grab a can of Jolt Cola, and crank the ghetto blaster you've got hooked up to that Nintendo Entertainment System for a high-speed race down memory lane. You don't even have to blow in the cartridge.