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Latest Honda promo film is a Never Ending Race against emissions

A new Honda promotional video shows clips of a hazy, smog-choked Los Angeles in the 1960s and 1970s, and then gives the company credit for its lead role in cutting vehicle-emissions by a factor of one thousand since 1970. Self-serving? Sure. Then again, this LA-native reporter born in 1970 can't help but be somewhat appreciative. The nearly five-minute video takes a tour through Honda history, showing the Japanese automaker using its experience designing race cars to help develop smaller engines such as its four-cylinder CVCC. An early proponent of California's Clean Air Act, Honda recounts its low-emissions history with the first production low-emission vehicle (the 1996 Civic) and the first production ultra-low-emission vehicle (the 1998 Accord), and says it's approaching "near zero emissions" for its new cars. For anyone keeping track, the US Environmental Protection Agency (EPA) said late last year that Honda's 2013 model-year vehicles averaged an even 27 miles per gallon, and that's with a fairly limited number of hybrids and plug-ins sold. That number was up from its 26.6 mpg in 2012 and second only to Mazda's 27.5 mpg among the major automakers. The overall 2013 average was 24.0 mpg. Read Honda's press release here and check out the Honda video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Honda's "Never Ending Race" Documents its Four-Decade Battle Against Air Pollution Third film in award-winning Environmental Short Film Series explores Honda's voluntary efforts to reduce vehicle emissions over forty-year period Honda's successful demonstration of low-emissions vehicle technology led state of California to adopt new, more stringent emissions regulations New-vehicle emissions are 1/1000th of 1970 levels Next environmental "race" is against global climate change TORRANCE, Calif., Feb. 13, 2014 /PRNewswire/ -- As unprecedented levels of pollution choked the nation's largest cities in the early 1970's, a group of automobile engineers secretly toiled to develop an engine technology that would significantly reduce pollution from automobiles.

Aston Martin Red Bull Racing to switch to Honda engines starting in 2019

After a 12-season partnership with Renault, the Aston Martin Red Bull Racing Formula 1 team is switching engine suppliers. Starting next season, the team will use Honda powertrains, following the move this year of Red Bull's junior team, Toro Rosso. This effectively makes Red Bull Racing the Honda works team, something it's never truly benefited from since joining the sport in 2005 after purchasing the former Jaguar Racing team. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Honda has had a rough time since returning to F1 with McLaren back in 2015. Both sides hoped that the move would rekindle one of the most successful pairings in F1 history. Unfortunately, Honda powertrains were both underpowered and unreliable. The partnership proved to be so toxic that McLaren ended the deal early, moving to Renault power starting this season. On the other hand, Toro Rosso is off to a fine start this year with Honda, surely helping cement Red Bull's decision to drop Renault. Since moving to Renault power in 2007, Red Bull Racing has won 57 races, four drivers' championships and four constructors championships, making it one of the most successful teams in F1 history. The move should be a huge boon for Honda. Red Bull Racing is currently one of the top teams, fighting for both podiums and wins, so the move shows how much faith Red Bull has in the Japanese automaker. When McLaren picked up Honda power, it was a mid-pack team that had just two podiums in the previous two seasons. The Honda partnership is likely to play into Daniel Ricciardo's next move. His current contract with Red Bull racing ends at the end of 2018. He's one of the best and most talented drivers racing today and unlikely to stay with a team that might prevent him from winning races and fighting for championships. Related Video: News Source: Aston Martin Red Bull Racing Motorsports Honda Renault Racing Vehicles F1 Red Bull Racing

Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.